30 Avant-Garde Runways – These Fierce Fashion Presentations are Eyewear-Obsessed (TOPLIST)

(TrendHunter.com) These avant-garde runways shine a light on eyewear accessories that are worn to add that something extra to an already fabulous outfit. From eccentric cowgirl catwalks to chic speedracer runways,…

With Vivian Chen, H&M Is Adapting Western Fast-Fashion for China


Vivian Chen is helping H&M build a foundation in China's second- and third-tier markets, where disposable income, and fashion sense, are still in the early stages.

Close Up: Kissdemic

Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Director: Carlao Busato
Production Company: Hungry Man
Audio: Punch


McDonald’s Christine Xu Is Helping Turning China Into a Nation of Big Mac Eaters


Christine Xu, VP-marketing for McDonald's in China, brings a native's perspective to creating emotional links with consumers during a period of aggressive growth.

Ovación Sport Journal: Stadiums/Pub, Stadiums/Office, Stadiums/House, Stadiums/Bus

“You read it, you live it.”

Advertising Agency: Punto Ogilvy, Montevideo, Uruguay
Creative Director: Dominique Sarries
Art Director: Mathias Gamarra, Gustavo Etchandy, Javier Gómez
Copywriter: Joaquín Corbo
Illustrator: Mathias Gamarra


47 Adorable Teddy Toys – From Inside-Out Bears to Posh Plaid Plushies

(TrendHunter.com) In celebration of the recently released and widely well-recieved Ted movie, these adorable teddy toys will make you smile even wider in nostalgia.

Way back when, life used to be a lot simpler—…

Stunning Slanted Sanctuaries – The Lanfranco Pollini ‘Villa al Mare’ is Geometric (GALLERY)

(TrendHunter.com) The Lanfranco Pollini ‘Villa al Mare’ is designed with unusual angles and offbeat details that make this one stellar modern home. Situated in Lignano Pineta, Italy, the residence uses a…

CBS Freshman Shows Expected to Lead the New Pack in Ratings


Our survey of ad buyers' commercial-ratings estimates reveals network's 'Elementary' and 'Vegas' are tops among the new fall lineup.

Change the World? Advertising Has Hard Enough Time Selling Products


So President Clinton thinks the DirecTV ads are the greatest thing since sliced bread, and contends that advertising people have the power to solve world problems. I don't believe either proposition is true.

Dorcas Lau Looks to Triple Unilever China’s E-Commerce Sales


Through her new role as VP-digital marketing and e-commerce at Unilever China, Dorcas Lau is working to "drive the synergy of digital marketing and e-commerce."

Social-Media Strategy for Olympic Athletes: Better Safe Than Sorry

Mind your manners and be careful what you tweet. Athletes competing in the London Olympic Games have been given a laundry list of rules to guide their online behavior.

Yahoo Has Seen Its Future; In One Word, It’s Products


Yahoo needed to be a product company again, and media alone isn't a good enough product. Rather, Yahoo needs to build the tools and services that bind its 700 million users into its world, services such as Mail, Yahoo Finance and Sports.

Sophia Ong Is Building Tencent’s Platforms Into Homes for Brands


Sophia Ong helps brands navigate the complex ecosystem at internet giant Tencent.

How Blank Display Ads Managed to Tot Up Some Impressive Numbers


The issue for advertisers would arise when clicks that mean nothing (noise) overwhelm the clicks that indicate, or result from, interest in the advertising message (signal).

Proposed Ad Agency Will Rock Around the Clock


Longtime agency exec Brian Mandelbaum is behind the launch of a social-media shop that promises to be open 24 hours a day, seven days a week — if it can find talent to stay up that late.

Kraft’s Haiyan Wang Knows Chinese Customers Are Hungry for Innovation


Kraft's Haiyan Wang has a problem many marketers would envy. China offers so many growth opportunities that her toughest challenge is picking the right ones.

Hopi Hari Theme Park

“Face your fear. New Montezum, the biggest roller coaster in Latin America.”

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flavio Casarotti, Rui Branquinho
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Vetor Zero
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Renata Colombo
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Glaucia Montanha

20 Rapturous Black Swan Renditions – From Risque Ballet Photography to Gothic-Embroidered Manicures

(TrendHunter.com) The psychological thriller Black Swan dramatized the daunting world of ballet, inspiring a fandom unable to forget the twisted story and giving way to an army of rapturous Black Swan renditions….

Shimmering Desert Pictorials – Vegas by Marie Schmidt Captures the City in the Late Afternoon (GALLERY)

(TrendHunter.com) Vegas by Marie Schmidt tells the story of a young girl in Vegas during a warm summer day. The background is full of blue skies, palm trees and partially constructred apartment buildings.

The…

Cubed Camouflaged Havens – Malbaie V Residence by MU Architecture Blends into the Scenery (GALLERY)

(TrendHunter.com) The Malbaie V Residence by MU Architecture is an incomparable forest getaway. If you want breathtaking views and a modern hideaway surrounded by gorgeous scenery then this is the perfect escape….