Slow down, it’s been done! / Ralentissement de créativité

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THE ORIGINAL?
Hyundai Coupe – 1998
Source : Cannes Archive Online
Agency : DDB Sydney (Australia)
LESS ORIGINAL
Infiniti G35 260 horsepower – 2002
Source : Cannes Lions Archive
Agency : TBWA Chiat Day (Canada)
LESS ORIGINAL
Volkswagen Jetta – 2012
Source : Adsoftheworld
Agency : DDB Mumbai (India)

50 Sympathetic Post-Breakup Products – From Quirky Restoration Kits to Oversized Dessert Get-Ups (TOPLIST)

(TrendHunter.com) These post-breakup products will offer the newly single a way to ease their broken hearts.

Whether filling the role of the dumper or the dumped, parties involved in a breakup are often left hurt….

Beckham kicks off London Olympics in Samsung ad

David Beckham kicks a ball into a drum to signal the beginning of the London 2012 Olympic Games in a new TV ad for worldwide sponsor Samsung.

Book review – Reframing Photography: Theory and Practice

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Reframing Photography is a broad and inclusive rethinking of photography that will inspire students to think about the medium across time periods, across traditional themes, and through varied materials. Intended for both beginners and advanced students, and for art and non-art majors, and practicing artists, Reframing Photography compellingly represents four concerns common to all photographic practice: vision, light/shadow, reproductive processes, editing/ presentation/ evaluation continue

Mark Coad appointed PHD Group Australia CEO

Mark Coad, former chief executive of OMD Australia, is rejoining Omnicom Media Group after nearly three years to take on the CEO role for PHD Group Australia.

Universal Wrapping Paper

Le designer italien Fabio Milito a eu l’ingénieuse idée de créer avec Francesca Guidotti un papier cadeau universel, pouvant être customisé pour chaque occasion. En effet, le papier propose un principe proche de celui des mots mêlés, permettant d’entourer les mots évoquant la raison du cadeau ou son destinataire.

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DirecTV: Questions

Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Creative Director: Doug Fallon, Steve Fogel
Director: Tom Kuntz
Production Company: MJZ
Director of Photography: Jo Willems


Pricey Superhero Graphics – The ‘Cost of Being Batman’ Infographic Totals the Astronomical Number (GALLERY)

(TrendHunter.com) The ‘Cost of Being Batman’ infographic details just how expensive it is to be a successful crime-fighting vigilante. While the fictional Bruce Wayne can afford to be a spendy crime…

Ikea to broadcast live events on catalogue

Ikea has revamped its catalogue with augmented reality in order to extend its life cycle through regularly updated content, including live events.

Amazon to open digital innovation hub in East London

Amazon has picked London’s Tech City as the location for its new international hub for technology and digital innovations.

Daily Diary – Rapp it up

It might be called the ‘Rapp Fun Run’ but for the agency’s chief creative officer, Rik Haslam, it was anything but that.

Radio Times launches Olympics bumper issue ad

Radio Times has released a TV ad to accompany the release of its special Olympics edition.

Immediate Media appoints former P&G man to top digital role

Immediate Media, publisher of Radio Times and Olive, has appointed Tony Macklin, the former Procter & Gamble executive, to a top strategy role.

Nokia overhauls strategy for Windows 8 launch

Nokia is preparing to shift away from marketing its handsets through operators and favours an exclusive deal, aping the strategy Apple used to market the iPhone, according to reports.

Warburtons appoints Nestlé chocolate man as marketing director

Warburtons has appointed Nestlé UK’s head of chocolate Mark Simester as its new marketing director, replacing Richard Hayes.

51 Sizzling Barbecue Designs – From Pizza Oven Grills to Caged Campfire Cookers

(TrendHunter.com) With both heat waves and good company rolling into backyards across the country, the heyday of summer can be enjoyed to the fullest extent with the help of a few sizzling barbecue designs. …

Three rolls out manifesto-style ad for internet offering

Three, the mobile operator, has launched a manifesto-style integrated campaign positioning itself as a network that is “built for the internet”.

35 Playground-Inspired Furniture Pieces – From See-Saw Loungers to Swing Set Dining Rooms

(TrendHunter.com) Relive your childhood with these playful, playground-inspired furniture pieces. Even when you reach your mid-thirties, having fun and kicking back should always be considered when designing your…

Howlin Wolf Animation

Focus sur le travail de Jonathan Kim qui a eu l’occasion de reprendre en images le morceau Evil du groupe « Howlin’ Wolf » dans le cadre de la PromaxBDA Conference. Une vidéo d’animation fond noir aux effets de crayons impressionnant produite par la société We are Royale. A découvrir dans la suite.

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MEC hires Vizeum’s Dan Plant as first real time planning director

MEC has hired Dan Plant, head of integrated planning at Vizeum, as its first real time planning director.