Jul
26
MPG Media Contacts takes global Mr. Porter media duties
Posted in: UncategorizedOnline luxury retailer Mr. Porter has appointed MPG Media Contacts as its global media planning and buying business.
Jul
26
Tablet owners expect interactive ads, research highlights
Posted in: UncategorizedTablet owners value and expect interactivity in tablet ads and the majority believe the format can offer something different to other forms of advertising, according to new research by the Internet Advertising Bureau (IAB).
Jul
26
Sky talks to brands about sharing data
Posted in: UncategorizedSky Media, BSkyB’s ad sales house, is talking to brands about how they could use TV viewing data from Sky IQ to develop their businesses.
Jul
26
Carat retains DfT’s Think! business
Posted in: UncategorizedCarat has retained the communications planning business on the Department for Transport’s £3.5 million Think! road-safety account.
Jul
26
JWT London scoops Kit Kat UK digital brief
Posted in: UncategorizedJWT London has been appointed by Nestlé to handle the UK digital marketing account for the Kit Kat brand.
Jul
26
Cunard Line picks LBi for digital task
Posted in: UncategorizedCunard Line, the luxury cruise brand, has hired LBi to work on its digital business in the UK, the US and Australia.
Jul
26
MCC calls global digital ad review
Posted in: UncategorizedMarylebone Cricket Club is seeking an agency to handle its global digital account as it looks to promote Lord’s Cricket Ground as a venue.
Jul
26
Nissan searches for agency to handle social media brief
Posted in: UncategorizedNissan Motors is seeking an agency to handle its social media account across Europe, Africa, the Middle East and India.
Jul
26
Wieden & Kennedy to use Tesco ‘every little helps’ strapline
Posted in: UncategorizedThe call came last Friday morning. Matt Atkinson, the group marketing and digital officer at Tesco, picked up the phone to Neil Christie, the managing director of Wieden & Kennedy, to check that he was sitting down before delivering the news that his agency had triumphed in the ad pitch of the year.
Jul
26
Harveys in talks with agencies about digital
Posted in: UncategorizedHarveys, the furniture store, is reviewing its digital requirements with a view to appointing an agency to work on its digital media and search.
Jul
26
Time Out considers move to freesheet
Posted in: UncategorizedTime Out, the London-based weekly listings magazine, is working on plans to convert the title into a free weekly.
Jul
26
Zenith Media looks for MD as Stephen Farquhar joins Zenith China
Posted in: UncategorizedZenith Media is on the hunt for a new managing director following Stephen Farquhar’s decision to depart the UK office of the Publicis-owned agency to take the role of MD of Zenith China.
Jul
26
Labour demands stricter claims ads
Posted in: UncategorizedLabour has called for tougher regulation of ads by claims management companies that help people who were mis-sold financial products secure compensation.
Jul
26
Pop-up agency for college-leavers launches
Posted in: UncategorizedCommercial Break, a new initiative to encourage young college-leavers from under-privileged backgrounds to enter the ad business, has launched a pop-up agency.
Jul
26
Glue Isobar’s Royce departs as agency makes new hires
Posted in: UncategorizedSeb Royce, the executive creative director of Glue Isobar, is leaving the company after 12 years.
Jul
26
Branson tells tourists where to go in new Virgin London guide
Posted in: UncategorizedSir Richard Branson has revealed his top London hotspots for tourists to visit in Virgin Atlantic’s first city guide app, claiming the London Eye is his favourite landmark due to its previous role in a stunt taunting rival British Airways.
Jul
26
Owl Optics Glasses: Urban Inspired Glasses
Posted in: Uncategorized
Brief: Find an easy and budget friendly way to make the brand visible to urban fashion conscious people. Hit the people where fashion is made: on the streets of the city. Putting a big nose to windows all over the city made these windows an inspiration and demonstration for the variety of designs of the OWL brand.
Results: OWL is more than the name of a smart bird – the brand found a smart way of communicating to it’s target group. After the ambient action OWL got tons of requests via e-mail. Also the brands website, Facebook and Twitter traffic increased by more than 420%.
Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Director: Gen Sadakane, Axel Tischer
Photographer: Lina Gruen, David Cuenca
Project Manager: Candy Thedens
Jul
26
Oxy: Man-Sized Problems
Posted in: UncategorizedAdvertising Agency: Naked, Melbourne, Australia
Jul
26
Applebee’s: Lunch Decoy
Posted in: UncategorizedAdvertising Agency: Crispin Porter + Bogusky, USA
Worldwide Creative Officer: Rob Reilly
VP/ECD: Steve Babcock
VP/Creative Director: Allen Richardson, Dave Swartz
Associate Creative Director/Copywriter: Rich Ford
Sr. Art Director: Todd Grinham
Sr. Copywriter: Brittany Poole
Production Company: Interrogate
Director: Jon Barber
Jul
26
RNLI seeks agency for £2.5m fundraising account
Posted in: UncategorizedThe Royal National Lifeboat Institution is seeking an agency to handle its £2.5 million fundraising account.
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