Jaffa Cakes poised to introduce first milk-chocolate variety
Posted in: UncategorizedThe Jaffa Cake, which has been covered in dark chocolate for more than 80 years, could be set to introduce a chocolate variety.
Paddy Power courts controversy from YouTube ‘fun police’
Posted in: UncategorizedPaddy Power is continuing to court controversy with its marketing activity with a YouTube ad that pokes fun at the “sex-starved” England football team.
Outdoor Q1 revenues rise 3.1% to £213m
Posted in: UncategorizedOutdoor ad revenues reached £213m in the first quarter of 2012, up 3.1% when compared to the same period last year, according to figures released by the Outdoor Media Centre (OMC).
Macy’s Brings Brazil to Customers
Posted in: UncategorizedMarketing’s top five Jubilee initiatives
Posted in: UncategorizedAs the Queen’s Diamond Jubilee approaches, brands are trying to outdo each other by celebrating the occasion with tailored brands to mark the occasion. Here Marketing looks at five of the best.
More Th>n to sponsor MSN pet portal
Posted in: UncategorizedMore Th>n, the insurance brand, has signed an eight-month deal to sponsor ‘More Than a Pet’, a new pet channel on the MSN website.
Agency Digs Takes a Ride on the Cooler-Cart at Arnold, Boston
Posted in: UncategorizedDiet Chef appoints CMW to £3.6m integrated account
Posted in: UncategorizedDiet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated account, following a competitive three-way pitch.
Britain’s Got Talent extends lead over The Voice
Posted in: UncategorizedITV’s ‘Britain’s Got Talent’ has extended its lead in the ratings war against BBC’s ‘The Voice’, after attracting the biggest audience for the second week running at the weekend.
MasterCard unveils PayPass digital wallet
Posted in: UncategorizedMasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a “faster and easier” payment system.
45 Unusual Beach Accessories – From Musical Tanning Towels to Emergency Blanket Bags (CLUSTER)
Posted in: UncategorizedFindaProperty and Halifax launch home finder app
Posted in: UncategorizedHalifax has partnered with FindaProperty.com to launch a “one-stop shop” app for UK house hunters, which provides a property search, mortgage calculator and local area information.
Argentina and UK in showdown over WPP’s Olympic ad
Posted in: UncategorizedThe Government of Argentina has ignored WPP’s request to stop broadcasting a controversial TV ad, filmed by Y&R’s Buenos Aires office in the Falklands, that is putting a strain on diplomatic relations between the UK and Argentina.
Open Horizon
Posted in: UncategorizedRussell Houghten nous présente sa nouvelle vidéo appelée “Open Horizon”, du même titre de la bande-son composée par Richard Houghten. Avec des images du désert conjuguées à des images de skateboard, le rendu simple et très efficace est à découvrir dans la suite.
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Yahoo chief apologises for padding CV
Posted in: UncategorizedYahoo’s chief executive Scott Thompson has apologised to employees in a memo, after it was discovered last week that he had padded his CV.
Lexus to sponsor City AM awards
Posted in: UncategorizedCity AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual awards for the next two years.
Departing AA chair McGuinness: ‘We may be on the brink of a real renaissance’
Posted in: UncategorizedThis week Andrew McGuinness, founding partner at Beattie McGuinness Bungay, handed over the reins as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made in the marketing industry over the past three years.
Wagon Wheels launches Bing map treasure hunt
Posted in: UncategorizedWagon Wheels, the Burton’s Foods snack, is to launch a digital game using Bing maps as part of an integrated campaign designed to help the classic brand resonate with younger teenagers.
Gallo teams up with Universal Pictures for film club drive
Posted in: UncategorizedE&J Gallo Winery has teamed up with Universal Pictures (UK) to launch the Gallo Film Club, a multi-media initiative aimed at creating deeper connections with consumers.