Inside Turner’s Quest to Take on Broadcast


Turner is looking to develop higher-quality programming and use it to seek higher ad prices and subscriber fees.

BTC Razor Blade: Beard, Moustache, Goatee


“Easy shaves.”

Agency: Ogilvy & Mather, Kolkata, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Sumanto Chattopadhyay, Abhijit Avasthi, Rajiv Rao
Creative Director: Sujoy Roy
Art Director: Anirban Guha, Sreejita Chakroborty
Copywriter: Arnab Manna
Photography: Sanjib Ghosh
Retouch: Rajib Kumar
Print Production: Rajib Banerjee
Account Manager: Kaushik Das, Pradipta Roy

Ditching flu awareness ads contributed to more deaths, paper claims

A “laissez-faire” Government approach to flu, including the cancellation of a public awareness campaign, contributed to an increase in deaths, according to a scientific paper authored by the former chief medical officer.

M&S to revamp stores with £500m investment

Marks & Spencer is investing £500m in rolling out a new store format to the rest of its estate by mid-2013 after a successful trial, as it unveiled a 1.2% increase in first-quarter sales.

Joevanza: Mobility for Everyone


Advertising Agency: Propeg, Brazil
Chief Creative Director: Ana Luisa Almeida
Copywriter: Emerson Braga
Art Director: Vinicius Ipojucan, Edson Rosa
Creative Director: Emerson Braga, Edson Rosa
Account: Raphaelly Farini, Gilmara Santos, Raphaelly Farini
Producer: José Oliveira
Planner: Mylene Alves
Assistant Producer: Paulo Pinto
Chief Executive Officer: Vitor Barros, Carlos Pereira
Account Manager: Renata Matos, Sheyla Rocha

E*Trade Australia: Spot The Opportunity


etrade_spottheopportunity_hr

The ad uses trader symbols for the finance markets – a bull represents a positive market, and a bear a negative market – and forms them into an Escher-esque visual illusion, demonstrating our brand’s postioning about how E*Trade can help you get involved in online trading: ‘Anyway you look at it, opportunities are out there.’

Advertising Agency: WHYBIN/TBWA/TEQUILA, Melbourne, Australia
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Art Director: Sarah Vincenzini
Copywriter: Gareth Sweet
Illustrator: Ross Murray
Designer: Pat Sofra

Accident Compensation Corporation: Falls Can Happen To Anyone


vitamins

librarians

hippies

feet

ears

cat lovers

Advertising Agency: Y&R NZ, Wellington, New Zealand
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Art Directors / Copywriters: Tony Haigh, Lisa Dupre, Scott Henderson
Typographers: Musonda Katango, Tim Oneil, Lisa Dupre
Account Leader: Steph Patton

Optica Caroni: Office, Bedroom, Room


office_5

bedroom_6

room_0

“See things clearly.”

Advertising Agency: Draftfcb, Venezuela
Creative Directors: Paula Camino, Exequiel Rodriguez
Art Director: Miriangela Villegas
Illustrator: Francisco Jimenez
Photographers: Alexis Da Mota, Luis Padilla

Independent to raise cover price to £1.20

The Independent is to raise its cover price by 20p to £1.20 next Monday, blaming the pressures of increasing costs for transportation, production and newsprint.

Optica Caroni: Happy, Talent, Sizes


adver 3 happy

adver 2 talent

adver 1 sizes

Advertising Agency: Draftfcb, Caracas, Venezuela
Creative Director: Exequiel Rodriguez
Art Director: Maik Gassán
Copywriters: Sydney Reyes, Janet Marilyn Hernández, Gabriela Gamboa

Clean & Clear Anti Acne Gel: Student


jj cleanclear anti   acne gel   2 of 2   student 2   ddb brasil   sao paulo

jj cleanclear anti   acne gel   1 of 2   student 1   ddb brasil   sao paulo

Advertising Agency: DDB, São Paulo, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Sergio Valente
Creative Director: Daniel Bottas, Joáo Mosterio, Andre Pedroso
Copywriter: Gustavo Diehl
Art Director: Carlos Eduardo Duarte Lopes, Rodrigo Tórtima
Photographer: Ricardo Barcellos
Account Manager: Gabriela Guzzardi, Andre Silveira, Ricardo Zanella

GMG Radio closes Channel M after 12 years

GMG Radio closed its Manchester-based local TV station Channel M yesterday (16 April), blaming the Government’s plans for local TV for failing to provide a structure that would have enabled it to provide a “commercially viable” service.

100 Reverie-Inspired Imagery – Embracing the Emotions and Sentiments Experienced in Dreams (CLUSTER)

(TrendHunter.com) This collection of reverie-inspired imagery exemplifies the sensations, often derived from repressed or subdued emotions, that individuals experience while sleeping and daydreaming. In dreams,…

IBM study identifies four distinct personalities in digital space

Media companies must tailor the way they deliver digital content to take into account four distinctive personality types online, according to a new study by IBM.

Tesco boosts Clubcard with last-minute deals and ‘love loyals’ plan

Tesco is to overhaul its Clubcard scheme with the launch of a ‘Love loyals’ programme designed to reward its best customers and the roll-out of a last-minute deals service.

LOCOG defends role of embattled Olympic sponsors

LOCOG has come out fighting in support of its commercial partners, following a series of media reports criticising the role of London 2012 sponsors such as McDonald’s, Coca-Cola and Adidas.

L’Oréal hires former BK marketer Power

Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading the UK haircare division at L’Oréal.

SEAT looks to make ‘virtue’ of Spanish origins with new strategy

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain.

Tesco prepares Clubcard overhaul ahead of strategy announcement

Tesco is to overhaul its Clubcard scheme with the launch of a ‘Love loyals’ programme designed to reward its best customers and the roll-out of a last-minute deals service.

Virgin Media pulls ‘Doctor Who’ TV ad after BBC row

Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media’s DVR service, TiVo.