Hasta La Creative!

On March 22 from 8AM to 1PM at the Graduate Center of the City University of New York, Business Development Institute will host The Social Consumer 2012: Case Studies and Roundtables which will explore how brands engage, influence and serve consumers through social programs.

TWBA\London’s managing director Andy De Groose is leaving the agency after just 18 months at the helm.

Premier Foods, the maker of Mr Kipling and Batchelors products, has revealed that it reduced its consumer marketing spend by 19% last year to £25.6m and has now vowed to draw a line under a difficult 2011.

Global Radio has bought the independent Cornwall-based radio station Atlantic FM for an undisclosed sum and will rebrand the station as part of the Heart network.

Advertising Agency: Y&r Thailand, Bangkok, Thailand
Creative Director: Phayungsak Jaruphun
Copywriter: Sittichai Okkararojkij
Graphic Group Head: Piyanuch Pochanapan
Graphic Designer: Parinya Pichetsiriporn

Life on Hold est le trailer du nouveau film d’Outcrop Films qui suit les meilleurs grimpeurs britanniques autour d’une visite du Royaume-Uni. Avec des images splendides, sur une musique de M83, le rendu sur cette vidéo d’escalade est à découvrir dans la suite.

Previously on Fubiz

• Icons in Real Life
• The Swarm
• Glassboy

Copyright Fubiz™ – Suivez nous sur Twitter et Facebook

Advertising Agency: Mekanism, San Francisco, USA
Director: Tommy Means

Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.

Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.

Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh
Account Executive: Ajay Kumar

Channel 4 has secured a deal to broadcast British horseracing exclusively on terrestrial TV for four years from 2013 and is in discussions with Dubai to sponsor its coverage.