Will Arnett to Bring MushyMush to Human Brains With Hulu Plus

hulu_will_arnett_sb_2012.jpg

Here’s the teaser to this year’s Crispin Porter + Bogusky-created Hulu commercial.


YouTube to Advertisers: You Will Pay $20 CPMs for Dog-On-Skateboard Videos and You Will Like It


The $100 million investment in new channels is as much about branding — or rebranding — to meet advertisers' needs as it was about creating new content consumers want.

Comment on Amundsen Vodka: Hitlerabbit, Stalinclaus by carlo muttoni

Some ideas are so refreshing that make you thirsty.
Brilliant idea and great art direction.

Carlo

Volkswagen Debuts Follow Up to ‘The Force’

vw_dog_strikes_back.jpg

We think Volkswagen’s follow up to last year’s The Force is OK.


My Media Week: Mark Halliday

This week we contacted our Media Week Awards media agency Rising Star, Mark Halliday, head of mobile at Manning Gottlieb OMD, as he throws a tantrum after Arsenal lose, discovers his leadership style and worries about his new company headshot (this is the new one, by the way).

Buzzman: The Last Greeting Card Ever


Advertising Agency: Buzzman, Paris, France

Citroën C3: Paris-Rome


Citroën C3: Paris-Rome
Advertising Agency: H, Paris, France
Executive Creative Director: Gilbert Scher
Creative Director: Luca Cinquepalmi, Marco Venturelli
Copywriter: Marco Venturelli
Art Director: Luca Cinquepalmi
Account: Hugues Reboul, Alain Cayzac, Emmanuelle Woehrel
TV Producer: Christopher Thiery Julie Malet
Production Company: BANDITS
Director: Scott Lyon
Producer: Philippe Dupuis-Mendel
Post production Manager: Denis Brunier
Sound Design: Eccetera

Super Bowl 46: Volkswagen apresenta “O Cachorro Contra-Ataca”


Sabe aquela expectativa que perguntava se o comercial da Volkswagen no Super Bowl desse ano conseguiria superar o garoto Darth Vader?

Pois bem, a marca resolveu brincar diretamente com isso no filme que vai ao ar no domingo, usando recurso de metalinguagem.

Os primeiros 40 segundos funcionariam muito bem sozinhos, mas o complemento no final é que garante sabor extra para quem esperava novamente por uma referência “Star Wars”. Ah, a campanha é para promover o New Beetle.

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie


Advertisement


Pampering brands Nivea and Maybelline score well in brand survey

Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.

My Media World: Martin Muncaster

Martin Muncaster, head of solutions at City AM, spent his early media years monitoring the travel press at BLM and gets annoyed with people who pull out of events at the last minute.

Pampering brands Nivea and Maybelline show well in brand survey

Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.

Axe Anarchy: The Chain


Advertising Agency: BBH, London, UK
Director: Tom Kuntz
Creative Director: Dominic Goldman, David Kolbusz
Art Director: Daniel Schaefer, Szymon Rose
Copywriter: Daniel Schaefer, Szymon Rose
Producer: Suza Horvat
Sound: Factory Studios
Account Director: Richard Lawson, Keir Mather
Agency Producer: Ruben Mercadal
Post Production: Framestor
Print Producer: Jeremy Gleeson
Account Manager: Jennifer Omran

Fubiz Awards – Advertising

Fubiz est fier de vous présenter jusqu’au 10 février les Fubiz Awards 2012 et vous propose de voter pour vos créations préférées. Petit tour d’horizon aujourd’hui avec les nominés de la catégorie Advertising des Fubiz Awards à découvrir dans la suite de l’article.



Volkswagen – The Force – vote

volkswagen-the-force

Nike – The Chosen – vote

Google Chrome – Dear Sophie – vote

google-chrome-dear-sophie

Solidarités Internationales – Dirty Water – vote

dirty-water1

Canal + The Bear – vote

canal-the-bear2

Benetton Unhate – vote

benetton-unhate-campaign2

Air France L’envol – vote

air-france-lenvol3

Adidas is all in – vote

adidas-is-all-in-4

Previously on Fubiz

Copyright Fubiz™ – Suivez nous sur Twitter et Facebook

Political Therapy

The art of mass disassociation.

by
Franco Berardi Bifo

From Adbusters #100: Are We Happy Yet?

Political Therapy: The art of mass disassociation

Nick Whalen

What if society can no longer resist the destructive effects of unbounded capitalism? What if society can no longer resist the devastating power of financial accumulation?

We have to disentangle autonomy from resistance. And if we want to do that, we have to disentangle desire from energy. The prevailing focus of modern capitalism has been energy: the ability to produce, to compete, to dominate. A sort of energolatria, a cult of energy, has dominated the cultural sense of the West from Faust to the Futurists. The ever growing availability of energy has been its dogma. Now we know that energy isn’t boundless. In the social psyche of the West, energy is fading. I think we should reframe the concept and practice of autonomy from this point of view. The social body is unable to reaffirm its rights against the wild assertiveness of capital because the pursuit of rights can never be dissociated from the exercise of force.

When workers were strong in the 1960s and 1970s, they did not restrict themselves to asking for their rights, to peaceful demonstrations of their will. They acted in solidarity, refusing to work, redistributing wealth, sharing things, services, and spaces. Capitalists, on their side, do not merely ask or demonstrate, they do not simply declare their wish: they enact it. They make things happen; they invest, disinvest, displace; they destroy and they build. Only force makes autonomy possible in the relation between capital and society. But what is force? What is force nowadays?

The identification of desire with energy has produced the identification of force with violence that turned out so badly for the Italian movement in the 1970s and 1980s. We have to distinguish energy and desire. Energy is falling, but desire has to be saved. Similarly, we have to distinguish force from violence. Fighting power with violence is suicidal or useless nowadays. How can we think of activists going against professional organizations of killers in the mold of Blackwater, Haliburton, secret services, mafias?

Only suicide has proved to be efficient in the struggle against power. And actually suicide has become decisive in contemporary history. The dark side of the multitude meets here the loneliness of death. Activist culture should avoid the danger of becoming a culture of resentment. Acknowledging the irreversibility of the catastrophic trends that capitalism has inscribed in the history of society does not mean renouncing it. On the contrary, we have today a new cultural task: to live the inevitable with a relaxed soul. To call forth a big wave of withdrawal, of massive dissociation, of desertion from the scene of the economy, of nonparticipation in the fake show of politics. The crucial focus of social transformation is creative singularity. The existence of singularities is not to be conceived as a personal way to salvation, they may become a contagious force.

When we think of the ecological catastrophe, of geopolitical threats, of economic collapse provoked by the financial politics of neoliberalism, it’s hard to dispel the feeling that irreversible trends are already at work within the world machine. Political will seems paralyzed in the face of the economic power of the criminal class.

The age of modem social civilization seems on the brink of dissolution, and it’s hard to imagine how society will be able to react. Modern civilization was based on the convergence and integration of the capitalist exploitation of labor and the political regulation of social conflict. The regulator state, the heir of the Enlightenment and socialism, has been the guarantor of human rights and the negotiator of social equilibrium. When, at the end of a ferocious class struggle between labor and capital – and within the capitalist class itself – the financial class has seized power by destroying legal regulation and transforming social composition, the entire edifice of modern civilization has begun to crumble.

I anticipate that scattered insurrections will take place in the coming years, but we should not expect much from them. They’ll be unable to touch the real centers of power because of the militarization of metropolitan space, and they will not be able to gain much in terms of material wealth or political power. Just as the long wave of counterglobalization’s moral protests could not destroy neoliberal power, so the insurrections will not find a solution, not unless a new consciousness and sensibility surfaces and spreads, changing everyday life and creating Non-Temporary Autonomous Zones rooted in the culture and consciousness of the global network.

The proliferation of singularities (the withdrawal and building of Non-Temporary Autonomous Zones) will be a peaceful process, but the conformist majority will react violently, and this is already happening. The conformist majority is frightened by the fleeing away of intelligent energy and simultaneously is attacking the expression of intelligent activity. The situation can be described as a fight between the mass ignorance produced by media totalitarianism and the shared intelligence of the general intellect.

We cannot predict what the outcome of this process will be. Our task is to extend and protect the field of autonomy and to avoid as much as possible any violent contact with the field of aggressive mass ignorance. This strategy of nonconfrontational withdrawal will not always succeed. Sometimes confrontation will be made inevitable by racism and fascism. It’s impossible to predict what should be done in the case of unwanted conflict. A nonviolent response is obviously the best choice, but it will not always be possible. The identification of well-being with private property is so deeply rooted that a barbarization of the human environment cannot be completely ruled out. But the task of the general intellect is exactly this: fleeing from paranoia, creating zones of human resistance, experimenting with autonomous forms of production using high-tech low-energy methods – while avoiding confrontation with the criminal class and the conformist population.

Politics and therapy will be one and the same activity in the coming years. People will feel hopeless and depressed and panicky because they are unable to deal with the post-growth economy, and because they will miss their dissolving modern identity. Our cultural task will be attending to those people and taking care of their insanity, showing them the way to a happy adaptation. Our task will be the creation of social zones of human resistance that act like zones of therapeutic contagion. The development of autonomy is not totalizing or intended to destroy and abolish the past. Like psychoanalytic therapy it should be considered an unending process.

Franco Bifo Berardi is a revolutionary Italian philosopher and activist. This essay originally appeared in his newly translated book, After the Future.

Lynx unleashes the chaos for both sexes

Lynx is today launching the above-the-line brand campaign for Lynx Attract, the line that has fragrances both “for him” and “for her”, as the brand advertises its first women’s variant.

Volkswagen: The Dog Strikes Back


Converse Threads

Converse Padded Collar created for Foot Locker.


Specsavers claims victory after two-year battle with Asda

Specsavers is claiming victory in a legal wrangle with Asda over an ad campaign the supermarket giant ran for its opticians using a “spec savings at Asda” strapline.

Switching service Simplifydigital readies biggest ever TV push

Simplifydigital.com, the free Ofcom-accredited telecoms and TV switching service, is launching its biggest-ever television campaign to highlight the savings customers can make by using the service.

M&C Saatchi returns to New York

M&C Saatchi has hired Jeff Brooks from Euro RSCG New York to spearhead the revival of its New York office, which was folded into its Los Angeles office in 2008.