Hasta La Creative!

Vizeum has earned itself an early Christmas present, scooping the £15m media planning and buying account for high street and online betting company William Hill.

First Choice, the holiday brand from tour operator TUI UK and Ireland, is kicking off a £3m brand relaunch campaign next week to solidify its positioning as “the home of all inclusive”.

The TV ad market will not be referred to the Competition Commission (CC) after an investigation by broadcasting regulator Ofcom found there was “no clear evidence of harm” to consumers.

Last minute shoppers are becoming more reliant on their mobiles, with up to half of all searches for last minute Christmas gifts and store locations expected to be made using mobile devices this year, according to research from Google.

First Choice, the holiday brand from tour operator TUI UK & Ireland, rolls out its £3m brand relaunch campaign next week, to solidify its brand message as “the home of all inclusive”.

Eric Wickland wrote a new post, Red Bull Flugtag Floating billboard ads towed by boats and jet skis were launched on the ocean to promote the US Red Bull Flugtag series. The campaign was featured on the Atlantic (Miami) then transported to the Pacific (Los […]

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Santa may have his elves, but with just two more weeks left for holiday shopping, it appears that the real last-minute holiday helper this year is social media. Social media users are more influential, spend more on holiday gifts and are more likely to recommend a holiday gift than non-users, according to new findings from social media and marketing agency Mr Youth.

Sixty-six percent of social media users made a holiday purchase as a direct result of social media interactions with brands or friends and family. Additionally, 65% of users’ recommendations led to a purchase, with recommendations of social media users twice as likely to lead to a holiday gift purchase.

Surprisingly, while 80% of users who receive a response to their post will make a purchase as a result of the interaction from a brand, brands are only responding to half of their page posts. It’s clear that marketers who truly understand social media will experience higher levels of trust and consumers who will purchase their products.

Adverstising Agency: JWT Kuwait  Via[Ads2Blog]

MySpace is continuing to slump, falling out the UK’s top ten most visited social networking sites for the first time ever, according to research from Experian Hitwise.

WPP’s global digital marketing agency VML has acquired a majority stake in Qais Consulting, the Singapore-based digital marketing agency, for an undisclosed sum.