Hasta La Creative!

John Sweeney, who teach courses in both advertising and sports marketing at UNC, shares a few notes on the next steps for the clearly troubled Tiger Woods brand.

(TrendHunter.com) The best way to attract customers is to give them something for free, and this ad campaign headed by Rethink promotes the ‘Broke Bike Alley’ advantage in more than just words.

The firm designed two customized…

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On Wednesday the LA Times ran a full page ad on the front page of the newspaper for Law Order: Los Angeles.
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The BBC won the battle of the cop dramas last night, as the latest episode ‘New Tricks’ attracted an audience that was twice the size of ITV1’s ‘Law & Order: UK’, according to unofficial overnight figures.

(TrendHunter.com) The ‘Courtyard House’ by Hutchison and Maul is just as pleasing to the eye from the exterior as it does in the interior. The home consists of two different parts: one is a “concrete plinth” that has minimal…

Como nunca antes, nós, consumidores, somos tidos como grandes parceiros das marcas, unidos a elas. Esse estreitamento é saudável, pois fortifica a relação entre marca e consumidor em um tempo onde o que se espera de uma marca não são apenas mensagens comerciais, mas um apelo emocional forte e relevante.

Sob o nome “Your Art Here“, a cadeia de moda H&M lançou um concurso online de arte, cujo tema de inspiração é a cidade de Nova Iorque. Depois de passar pelo julgamento de uma seleta equipe de artistas e designers, o ganhador poderá ver a sua obra exposta em uma vitrine da famosa loja da marca localizada na 5th Avenue.

Abaixo, o vídeo que apresenta a campanha.

BSkyB is to introduce a new pay-TV channel, Sky Atlantic HD early next year, which will broadcast entertainment content from the US and UK.

Jacob’s Creek, the Pernod Ricard-owned wine brand, has signed a substantial six-figure deal to sponsor early evening “Real Entertainment” on Dave, the UKTV free-to-air channel, from today (1 October).

Culinary title BBC Good Food magazine is being licensed out to a publisher in Asia from today (1 October), in a deal that sees the brand expand across a third continent.