Sonic and Barkley End 17-Year Run

CHICAGO (AdAge.com) — Another long-term agency-client partnership bites the dust. Drive-in restaurant chain Sonic and its agency of 17 years, Barkley, are parting ways after Sonic launched a review of its more than $100 million creative and media account. Barkley was invited to defend but declined.

Coca-Cola Outdoors

Une belle opération de marketing alternatif avec ces affiches en relief pour la marque Coca-Cola placés sur différents emplacements dans la ville. “Refresh on the Coca-Cola side of life”, imaginé par l’agence de publicité MacLaren McCann basé à Toronto. Plus d’images dans la suite.



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Previously on Fubiz

Braincast: O futuro dos livros (ou não)

Nesse último Braincast da semana, discutimos o “futuro dos livros”, como proposto nesse já popular vídeo-conceito da IDEO.

O que realmente importa na hora de ler nas novas plataformas? Apenas ter o texto lá ou contar com um monte de traquitanas que ampliam a experiência e o engajamento da leitura?

[ Esse Braincast é um oferecimento de O Livreiro, a rede social para quem gosta de ler. ]

Para não perder nenhum vídeo do Braincast, assine nosso canal no YouTube ou acompanhe pela seção Braincast.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Yahoo Exodus Leaves Advertisers Confused About Strategy, Sales

NEW YORK (AdAge.com) — As several senior Yahoo execs leave the building this week, Yahoo's biggest clients — advertisers — are asking what that means for them. And that they don't know isn't a good sign.

Twittersphere Goes Nuts for #newtwitter; Britney-powered ‘Glee’ and Blackberry ‘iPad Killer’ Surge


Twitterers have been all atwitter about the continuing roll-out of Twitter's redesign, aka #newtwitter, making the top topic on Twitter this week … Twitter. (Tweet!)

Globe and Mail Redefines Itself. And Canada Along the Way

div class=”imageleft”a href=”http://www.adrants.com/images/globe_mail_bike_redefine.jpg”img alt=”globe_mail_bike_redefine.jpg” src=”http://www.adrants.com/images/globe_mail_bike_redefine-thumb.jpg” width=”150″ height=”88″ //a/div

OK so why is it when we view this over-serious woman on a bicycle prattling on and on about how great Canada is, the only thing we want to do is reach out and unzip her sweatshirt?
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ADT Security System: Box

Breaking into your apartment is easier than you think.

Advertising Agency: DDB, Santiago, Chile
Executive Creative Directors: Matías Lecaros, Simón Subercaseaux
Creative Directors: Matías Lecaros, Eddy Fernández
Art Director: Tomás Garín
Copywriters: Matías Lecaros, Felipe Araya, Felipe Hernández
Additional credits: Jose Valenzuela / Amazing
Published: January 2010


Conde Nast Edges Further Into Selling Videos on Demand


NEW YORK (AdAge.com) — Conde Nast, which is trying to reorient its business away from an overwhelming dependence on selling ad pages to marketers, is edging further into selling videos to you. Who says magazines need the App Store to sell digital content?

Muscular Man Boobs Scare Up Planet Fitness Membership

div class=”imageleft”a href=”http://www.adrants.com/images/planet_fitness_pow.jpg”img alt=”planet_fitness_pow.jpg” src=”http://www.adrants.com/images/planet_fitness_pow-thumb.jpg” width=”150″ height=”84″ //a/div

You know when you see some street freak or maybe it’s even your friend acting so beyond weird that you blurt out, “What planet are you from?”
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Transsexual Culture Photography – Paola De Grenet Explores the Lives of Transvestites (GALLERY)

(TrendHunter.com) Although society may have their preconceptions of what it is to be a transvestite, London-based photographer Paola de Grenet decided to go see their lifestyle firsthand. What she captured was, well, normality.…

Foursquare to Select Chicago’s Next Mayor

div class=”imageleft”a href=”http://www.adrants.com/images/foursquarian_candidate.jpg”img alt=”foursquarian_candidate.jpg” src=”http://www.adrants.com/images/foursquarian_candidate-thumb.jpg” width=”150″ height=”128″ //a/div

As Chicago’s Mayoral craziness continues, Proximity has come to the rescue with Foursquarian Candidate, which aims to “even the playing field between concerned citizens and well-funded candidates by providing social media savvy Chicagoans the chance to win a campaign marketing team to support a Mayoral bid.”
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Edge Offers Irritation Relief to Atlanta

div class=”imageleft”a href=”http://www.adrants.com/images/irritated_baby.jpg”img alt=”irritated_baby.jpg” src=”http://www.adrants.com/images/irritated_baby-thumb.jpg” width=”150″ height=”157″ //a/div

In a recent study, the Edge Anti-Irritation Index, Atlanta was found to be the most irritated city.
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Lurpak searches for real cooks to star in C4 idents

Lurpak has launched a competition for real-life cooks to star in its sponsorship idents for the forthcoming Jamie Oliver cookery show, ‘Jamie’s 30 Minute Meals’ on Channel 4.

Mastercom blog statistics for September 2010

September was as good as August and here are the stats… Thanks for your shares, backlinks and comments.

Mastercom analytics (last update September 2010):

  • 90,000+ unique visitors per month
  • 200,000+ page views per month
  • 1,600+ readers via feedburner
  • 4,100+ followers on twitter[…]

Agility Key to Brands’ Success in Social Media

div class=”imageleft”a href=”http://www.adrants.com/images/agility_rules.jpg”img alt=”agility_rules.jpg” src=”http://www.adrants.com/images/agility_rules-thumb.jpg” width=”150″ height=”125″ //a/div

“It’s about knowing who your customer is right now, in real-time, all the time. It’s about real-time awareness rather than historical trends.”
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EU to take UK to court over internet privacy rules

The European Commission has decided to refer the United Kingdom to the EU’s Court of Justice for not fully implementing EU rules on internet privacy.

Dark Side of the Lens

Un superbe “documentaire vidéo” par le photographe et le bodyboarder de renom Mickey Smith, explorant le monde du surf et tout son travail. Un shooting à travers le littoral atlantique et en Irlande, pour un tournage en Super 16mm et Canon 5D MK11. A découvrir dans la suite.



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Previously on Fubiz

Julia Roberts film helps Renault deliver 600,000 impacts

‘Eat, Pray, Love’, the new film starring Julia Roberts, helped Renault Twingo Gordini achieve 600,000 impacts at the cinema last weekend, according to figures from Digital Cinema Media.

Bali Prevents Collapse of Civilization by Concealing Nipples

div class=”imageleft”a href=”http://www.adrants.com/images/bali_concealer.jpg”img alt=”bali_concealer.jpg” src=”http://www.adrants.com/images/bali_concealer-thumb.jpg” width=”150″ height=”95″ //a/div

While there’s absolutely nothing wrong with the female nipple, it would seem their presence will usher in the demise of society.
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Desmond plots Express and Star cover price rise

Richard Desmond is to ramp up the cover price of his Express and Star national newspaper titles next week in a bid to drive up revenue and profits.