Hasta La Creative!

Marketers can build a mobile plan by answering four questions that lead to a broader number of decisions involved in figuring out how to make the most out of mobile.

(TrendHunter.com) Amongst the endless innovations of this year’s NYC Fashion Week is the Jenny Packham line of transparent pieces for Spring 2011.

Boasting luxuriously light fabrics, romantic colors and complete confidence,…

How do agencies, particularly small ones that are more vulnerable to change, deal with the costly issue of turnover? What do agency leaders do when a valued employee wants to leave for more money, or if a creative wants to leave for the promise of heading up a campaign for a big brand elsewhere?

NEW YORK (AdAge.com) — Darden Restaurants will be putting its Red Lobster, Olive Garden and LongHorn Steakhouse media accounts, which are managed by a number of different shops, into review. A Darden spokesperson said the company is in the "very early stages" of the review; some industry execs said the company has already started reaching out to agencies to gauge their interest.

div class=”imageleft”a href=”http://www.adrants.com/images/burger_king_breakfast_march.jpg”img alt=”burger_king_breakfast_march.jpg” src=”http://www.adrants.com/images/burger_king_breakfast_march-thumb.jpg” width=”150″ height=”84″ //a/div

So here’s a new Burger King commercial from Crispin Porter + Bogusky. It’s goofy. It’s catchy. It’s got dancing. It’s got singing. It’s got choreographed stunts.
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div class=”imageleft”a href=”http://www.adrants.com/images/soft_paris_fruit.jpg”img alt=”soft_paris_fruit.jpg” src=”http://www.adrants.com/images/soft_paris_fruit-thumb.jpg” width=”150″ height=”84″ //a/div

And the industry thinks Adrants is obsessed with sex in advertising?
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The America’s Cup, the international sailing contest, is ramping up sponsorship and commercial opportunities by introducing an annual series.

div class=”imageleft”a href=”http://www.adrants.com/images/kindle_ipad_pool.jpg”img alt=”kindle_ipad_pool.jpg” src=”http://www.adrants.com/images/kindle_ipad_pool-thumb.jpg” width=”150″ height=”84″ //a/div

The YouTube comments are the best thing about this new ad touting the Kindle’s ability to supposedly read more easily in direct sunlight.
pa href=”http://feedads.g.doubleclick.net/~a/JN-yPV3-T1g7FsdptrMXAH_CVmE/0/da”img src=”http://feedads.g.doubleclick.net/~a/JN-yPV3-T1g7FsdptrMXAH_CVmE/0/di” border=”0″ ismap=”true”/img/abr/
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Tesco has knocked Sky Sports News off the top spot in this week’s BR app chart, after releasing its new Grocery app.

TEL AVIV – The state of Israel is understood to have paid a six-figure sum to take control of the @israel Twitter account, formerly owned by Spaniard Israel Meléndez, allowing it to exert more control over its social media image.