Glutafin Fresh Bread, the prescription gluten free food brand, is rolling out an integrated marketing campaign aimed at diagnosed coaliacs, as part of the brand’s wider “appetite for life” push.
Google has said it will allow some companies to use third-party trademarks in the text of UK search ads, even if they do not own them or have explicit approval from the trademark owner to use them.
(TrendHunter.com) Invisible phones, see-through soccer balls and hi-tech fridges. Today we hunt: TRANSPARENT INNOVATION
Clear and translucent designs are so versatile that the aesthetic of transparency is transporting…
BSkyB is facing another challenge to its dominance in the pay-TV market after broadcasting regulator Ofcom referred the pay-TV film market to the Competition Commission.
The National Lottery advertises its double rollover for tonight’s draw with a full page in The Sun.
Michael Birkin, former vice chairman of Omnicom Group and chief executive of Omnicom Asia Pacific, has joined business consultancy The Caffeine Partnership as non-executive chairman.
US mobile manufacturer Motorola and TV and broadband supplier Verizon are set to release a tablet device to compete with Apple’s iPad, according to today’s Financial Times.
Butlins has appointed Mother to handle its £5m advertising business.
While HSN's "Eat Pray Love" promotion is not the kind of sexy, original content program that generates a lot of attention as the next great example of branded content, it does offer some creative structural approaches for brands to start thinking about how they can take a page out of the entertainment playbook and use content to turn audience attention into commerce.
Clear Channel UK has promoted Simon Wardell to the position of sales controller from his previous post of head of the out-of-home (OOH) company’s innovation division, Create.
Moneysupermarket.com has said its “Haggle Hero” campaign, staring the comedian Omid Djalili, has helped boost sales, with revenue at the company rising 4% to £71.6m for the first half of the year.
The Egg banking brand is up for sale, with owner Citigroup looking to offload it after only three years.
After Five’s recent acquisition by Richard Desmond we asked people what they liked about the channel and whether Desmond buying it was a good thing.
Starcom MediaVest Group Sports, the sports marketing division of SMG, has named Robin Clarke as its new director.
Reebok is unveiling a large outdoor campaign at Battersea Power Station that will feature its brand ambassador Kelly Brook wearing nothing but a pair of trainers.
BT can no longer claim it offers “instant” internet access after a number of complaints led to a ban on a press ad for its fibre optic broadband.
The world’s largest advertiser, Procter & Gamble, has reported a 12% drop in profit during the fourth quarter, after increasing its global advertising spend by more than $1bn (£627m) in the past year, to $8.6bn (£5.4bn).
The world’s largest advertiser, Procter & Gamble, has reported a 12% drop in profit during the fourth quarter, despite upping its global advertising spend by more than $1bn (£627m) in the past year, to $8.6bn (£5.4bn.
A controversial ad for Marie Stopes International, the health advisory organisation that offers abortion advice, among other services, has escaped a ban from the Advertising Standards Authority despite receiving 1,054 complaints.
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