The outdoor sector is a hotbed of romance this week, while Wikipedia founder Jimmy Wales takes on Rupert Murdoch and BBC Magazines deputy managing director Nicholas Brett gets hot under the collar
NEW YORK (AdAge.com) — MTV and Universal Music Group have kissed and made up — temporarily.
What we're really loving at Ad Age HQ today are parody trailers for fake movies about the founding of Twitter and YouTube inspired by Sony Pictures' upcoming "The Social Network."
Trinity Mirror’s Birmingham Mail has launched an ambitious hyperlocal project that could set the mould for future ventures.
Toma essa @cmerigo! Chega de ficar reclamando que não temos dinheiro para comprar uma câmera poderosa, hispter e descolex para gravar os Braincasts. As imagens não mentem, seus problemas acabaram!
Essa comparação mostra que a Barbie VideoGirl pode não fazer imagens estilosas mas faz imagens com estilo.
Post originalmente publicado no Brainstorm #9
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The Daily Star’s price cut in London added 4.1% to its circulation, but has inflicted little damage on the Daily Mirror or The Sun, according to the latest national daily newspaper ABC figures.
There was a notable lack of magazine ABC parties this month, and – as the Age of Austerity drags on – a number of publishing bosses headed for foreign shores as the figures landed on media buyers’ desks yesterday.
Earlier this week, I was alerted to a very serious issue facing our nation. Apparently, Louisiana ladies looking to show their love for the New Orleans Saints by sporting pajamas, skivvies and form-fitting soft cotton tees from Victoria's Secret's new Pink NFL line are out of luck.
Radio analyst Grant Goddard has criticised broadcasting regulator Ofcom’s first digital radio progress report for misrepresenting the progress made in advancing the UK towards digital radio switchover.
(TrendHunter.com) The Lanca Perfume Spring 2011 campaign was shot by photographer Gui Paganni and features model Catherine McNeil, Karmen Pedaru and Marloes Horst.
The collection features everything from denim to evening…
When the Advertising Agency Register, originally a British import, opened its doors in 1980 to help marketers with the process of agency search and selection, there was an unspoken gentleman's rule: Mega-agencies threw back the smallest fish — at that time it was usually accounts less than $5 million in billings. Some time in the past three decades, the "gentleman's rule" has vanished into thin air.
Essa ação para divulgar uma promoção de café grátis do McDonald’s é bem esperta. Chamou atenção de quem estava no metrô, que reagiram com um leve sorriso no rosto.
Mas eu não consigo deixar de pensar nas pessoas que foram contratadas para realizar o trabalho. Basicamente, elas foram pagas pra dormir. Isso é que é carreira promissora.
Criação da agência canadense Cossette.
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Varejo tem em todo lugar do mundo, mas que dá pra fazer limpinho, sempre dá. Aqui tem um bom exemplo.
Briefing gigantesco de promoção pra contar. E ainda assim interessante.
Criação da Goodby Silverstein & Partners, com direção de criação do brasileiro Icaro Doria. Produção da O Positive.
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Bacardi has named Stefan Bomhard, a former Kraft, Diageo and Burger King marketer, as regional president of Europe, Middle East and Africa (EMEA).
The UK’s quality Sunday newspapers have posted drops in circulation figures for the holiday season of July, with the Observer hitting a new low, according to the latest newspaper ABC figures.
Albion has created a set of press ads for cheddar brand Tickler that demonstrate how precious the cheese is with a series of swaps for improbable barters.
Depois dos elogios na Comic-Con, “Scott Pilgrim vs. The World” estréia hoje nos Estados Unidos. Baseado nas HQs criadas por Bryan Lee O’Malley em 2004, o filme conta a história de Scott Pilgrim, um preguiçoso que toca baixo em uma banda e se apaixonada por Ramona Flowers. O problema é que, para ficar com ela, Pilgrim precisará derrotar os sete ex-namorados da garota.
A estética videogame garante um visual original e empolgante, e por isso mesmo deu um trabalho extra para a equipe responsável pelos efeitos e mixagem de som do filme. O som deveria acompanhar a inventividade do que acontece na tela.
No making of abaixo, os editores e designers de som do estúdio londrino De Lane Lea Studios contam como foi o processo de criação desse aspecto em particular de “Scott Pilgrim Contra o Mundo”, dirigido por Edgar Wright. Em inglês, sem legendas.
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WPP’s JWT network has acquired the US digital agency Digitaria Interactive for an undisclosed sum.
(TrendHunter.com) Photographer Paul Phung delves into the unknown with his surreal, smoke-filled shots. His sinister photographs take on an otherworldly quality, perhaps in part due to his favorite photography setting,…
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