Channel 4 to air Sony Ericsson mobile programme

Sony Ericsson’s mobile music and entertainment programme, ‘Pocket TV’, is to air for the first time on Channel 4.

StrongMail aims to create social CRM agency with acquisitions

SAN FRANCISCO – StrongMail, the email marketing agency, is expanding with the creation of a new social CRM agency and a New York office.

Specsavers takes ‘should have gone’ message to kids

Specsavers is backing an expanded and improved range of spectacles designed especially for children with a humorous TV ad.

Rapp wins Bacardi’s UK digital advertising account

Bacardi has appointed Rapp to handle its UK digital advertising account after a five-month pitch process against undisclosed agencies.

Richard Desmond reveals plans to rejuvenate Five

Richard Desmond, the owner of Northern & Shell and one of the most colourful figures in UK media, last week became a major player in the UK commercial television industry when he acquired Five for £103.5 million from the European broadcaster RTL.

Last Exit Group nets global Belvedere brief

Belvedere Vodka, the LVMH-owned luxury vodka brand, has appointed Last Exit Group to handle its global digital advertising account.

Carat scoops £2m PayPal media work

PayPal, the online payment service, has appointed Carat to handle its £2m media planning and buying account.

Disney calls review of £8m resorts account

Disney is holding a review of the UK media agency arrangements across its resorts business.

The7stars picks up Robert Dyas media business

The7stars has been appointed by the high-street retailer Robert Dyas to handle its media planning and buying account.

Disney calls review of £8 million resorts account

Disney is holding a review of the UK media agency arrangements across its resorts business.

Virgin trials online and mobile VoD service

Virgin Media has launched a beta trial of its first online and mobile TV player, with a next generation cross-platform pause and resume feature.

Virgin trials VoD service

Virgin Media has launched a beta trial of its first online and mobile TV player, with a next generation cross-platform pause and resume feature.

Paper Round (29 July) – Which brands are advertising in the national press?

Ads for deals on anything from Harrods furniture to Asda school uniforms run in today’s national papers alongside ideas to keep the kids happy during the summer holidays.

Stroke Association reviews direct business

The Stroke Association, the charity specialising in research and health education around the medical condition, is calling a review of its direct marketing account.

Government’s ad budget could fall to £50 million

The Government’s advertising budget could fall by about 75 per cent to around £50 million this year after the freeze imposed by the coalition.

Relax Frankie Goes to Hollywood remix for Red Stripe

A musical viral video campaign for Red Stripe with the song Relax by Frankie Goes to Hollywood.

Advertiser: Red Stripe Beer

Volkswagen Snow Tires: Crystal

“Improved grip in winter. Volkswagen snow tires service.”

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account: Davide Bergna
Art Buyer: Michela Braganti


UNICEF – Put It Right

Pig farmers’ body launches PIG’nic digital campaign

British pig farmers’ body BPEX has launched a digital campaign to encourage consumers to eat pork products during the summer months.

Facebook Questions & Answers function – Q&A

facebook will release soon a Questions and Answers function next to the status update.

You will then be able to ask questions on facebook and get 500 million people trying to answer it!

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Website: facebook