Dick dancing for Radio Free FM in Australia viral video

This is a great viral flop with a dick dancing on the music…

Probably the #fail of the year

Advertiser: Radio Free FM in Australia

Sky rules out any more free channels

BSkyB will not launch any more free to air channels, according to chief executive Jeremy Darroch speaking after Sky’s results were announced today.

Safety Pin Body Art – Lucy McRae’s Body has Hundreds of Pins Glued On (GALLERY)

(TrendHunter.com) Lucy McRae does feature hundreds of pins on her body here, but they’re simply glued onto her flesh. Whether you think it’s cool or weird, there’s no denying that this installment is wildly creative.

Lucy…

Publicis Reports Second-Quarter Organic Revenue Growth of 7.1%

PARIS (AdAge.com) — Publicis Groupe reported an organic revenue increase of 7.1% for the second quarter of 2010 as growth returned to most regions, and Chairman-CEO Maurice Levy predicted further improvement for the full year.

YouTube vai aumentar o limite de upload de 10 para 15 minutos

No Braincast, já reclamamos várias vezes do limite de 10 minutos do YouTube. Não precisa ser 2 horas – tempo ideal para os pirateiros de filmes – mas uns 5 ou, quem sabe, 10 minutinhos a mais ajudaria bastante.

Pois bem, o Boing Boing descobriu que o YouTube irá ampliar o limite de upload de vídeos, passando dos 10 minutos atuais para 15 minutos. Pra quem já é parceiro do YouTube – como alguns exemplos que citamos no Braincast #26 – isso não faz diferença, já que pra eles não existe o limite.

Segundo a notícia, o YouTube deve lançar também um concurso baseado no conceito dos “15 minutos de fama” para promover a mudança. E no fim das contas, sabe o que isso significa? Que você vai ter que aturar 5 minutos a mais a cada Braincast com a gente falando bobagem.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Toy Story 3 delivers 2.3 million impacts for Mazda

The first weekend of ‘Toy Story 3’ helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media.

Checking Into a Stieg Larsson Novel? Get Ready For Check-In Fatigue


The ever-brilliant Caroline McCarthy posted a story today on companies rolling out badge programs to reward things that do not involve location. The problem with the rush to "reward" consumers with badges and stickers is that they eventually diminish in value as they become a) less scarce, and b) not attached to anything of value.

Swiftcover.com takes Iggy campaign into computer games

Swiftcover.com is to become the first insurance company to launch a campaign within a video game.

Underground Homes – The Triangular Concrete House 2 by A-cero Architects is Hidden (GALLERY)

(TrendHunter.com) The Concrete House 2 by A-cero Architects resemble a bunch of blocks side by side from a distance, but rest assured that inside these blocks lies a wondrous home.

Part of the home is covered in grass,…

Midsomer Murders wins peaktime battle

ITV1 won the peaktime ratings battle last night with its long-running whodunnit series ‘Midsomer Murders’, according to unofficial overnight figures.

Seria a Olympus Style Tough a câmera do Felipe Melo?

Olympus

Série de comercias online divertidos para vender a nova câmera Olympus Style Tough. É praticamente uma câmera de adamantium: resiste a impacto, água, porrada, bolas de boliche, facas ginzu e tudo mais que você imaginar.

Sendo assim, o que melhor do mostrar ela em ação, não é mesmo? Só faltou um vídeo dela aguentando o tranco do Felipe Melo.

Criação da agência Mullen, de Boston.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Arena Swimwear: Noah’s Ark

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Gabriele Caeti
Post-Production: : Rumblefish
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo
Published: July 2010


Interpublic records 9.7% revenue boost in second quarter

Interpublic Group has given further evidence that the global advertising recession is coming to a close, by posting a 9.7% increase in revenue in its second quarter results.

The Democratization of Giving


Everyone has heard of mobile giving, thanks to a number of successful initiatives such as the Haiti drive earlier this year. Mobile is clearly becoming a preferred way for consumers to make microdonations, to express an opinion and to volunteer time or an opinion. So all nonprofits need to establish their mobile presence now, says C. Douglas Plank of Mobilecause.

Coffee Republic updates stores to target women

Coffee Republic is rolling out a fresh visual identity and store design as it looks to broaden its appeal.

LK Bennett to roll out ‘real women’ campaign

LK Bennett has turned to “real women” rather than professional models to front a marketing campaign to celebrate the luxury fashion brand’s 20th anniversary and showcase its autumn/winter collection.

NEWSPAPER ABCes: Mail Online increases lead at the top

Mail Online has increased its lead over Guardian.co.uk and registered 2.49m average daily browsers in June, according to the latest round of ABCe figures.

Hollywood-Inspired Beds – The Oyster Bed by Giuseppe Vigano is Gigantic Glamorous (GALLERY)

(TrendHunter.com) The Oyster Bed by Giuseppe Viganò for NEST Italia looks as if it just came out of a Hollywood movie set. Even the ads for this bed resemble movie posters, complete with a beautiful woman and a detective.…

Dreft: Fashion Always Returns

“Fashion always returns. Take care of your clothes. Dreft.”

Advertising Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn


Virgin Atlantic in brand identity refresh

Virgin Atlantic has released a new brand identity across its 38 aircraft fleet, working with London-based design consultancy Johnson Banks on the new positioning.