Hasta La Creative!

The changing demographics of motherhood are shaping the ways to reach this important consumer group.

NEW YORK (AdAge.com) — The year so far has been ripe with deals, but stay tuned: We're sure to see even more. The merger-and-acquisition market in the media and marketing services sector was jolted awake late last year and has kept pace into 2010. The first six months saw more than 400 transactions totaling $21 billion, a deal value nearly triple that of the same period last year, according to investment-banking firm Jordan, Edmiston Group.

NEW YORK (AdAge.com) — Get ready: Nielsen is once again trying to challenge one of the industry's oldest chestnuts — that consumers over 50 aren't worth the expense to target. The measurement-and-data giant is out to prove that it is advertisers' continued focus on younger customers that's out of date, thanks to a massive and aging population of baby boomers as well as changes in consumers' lifestyle sparked by new technology.

(TrendHunter.com) For the week of July 18th, these are the Top 50 trends, which include DIY Marbled Nails, ‘Marie Antoinette’ Fashions and Unorthodox Still Life Photography. The rankings are based on hundreds of thousands…

Advertising Agency: Impact BBDO, Lebanon
Production House: Intaj The Production House, Lebanon
Via [mediaME]

“A Origem” (Inception) estreou nos Estados Unidos sendo chamado de filme do ano, uma experiência hipnótica, cerebral e dramática. O sci-fi mais brilhante desde “Matrix”. Eu nem assisti e já gostei. Christopher Nolan nunca decepciona e minha cara já derreteu só vendo o trailer.

E em um filme onde os sonhos contém cidades de física maleável, o pessoal de sound design já sabe que vai ter trabalho extra. Richard King já ganhou Oscar de efeitos sonoros com “Batman: O Cavaleiro das Trevas” e “Mestre dos Mares”, além de outra indicação por “Guerra dos Mundos”, e comanda no novo filme de Nolan toda a engenharia de som.

“A Origem” foi filmado em Paris e Tóquio, mas King e sua equipe foram em busca da acústica real de perseguições, carros derrapando e tiroteiro nos desertos da Califórnia e bases áreas. Nada no trabalho de Richard King é sintetizado, pois ele prefere a vivacidade de criar sons a partir de objetos reais.

Um exemplo disso é o efeito sonoro da transição dos sonhos presente no filme estrelado por Leonardo DiCaprio. Para captar o áudio, os engenheiros de som levaram subwoofers para o meio da rua em Los Angeles e misturaram os graves com o ruído comum de um dia de tráfego na cidade.

Já a trilha sonora de “A Origem” é assinada por Hans Zimmer, e o filme estreia no Brasil no dia 6 de agosto.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Cutwater, San Francisco, USA
Creative Director: Travis Britton
Creative: Marcus Cross
Director: Tomorrow’s Brightest Minds
Agency Producer: Bill Spangler
Production: Oil Factory
Producer: Tomorrow’s Brightest Minds
Director of Photography: Ralph Kaechele

Sunday June 20, it was World Refugee Day. To remember people of the sad situation millions of refugees live in we created an eye-catching stunt for the UN Refugee Agency. We transformed the main entrance of the national train station in the Grand Duchy of Luxembourg into a miniature refugee camp. 3,000 blue cards symbolized the “famous” blue tents. The main objective was to make people aware about the millions of refugees worldwide. By taking home this simple card or by becoming member of the UNHCR Facebook group, people showed they had a small thought left for all those refugees whose only home is a little blue tent. This is the only home for millions of refugees. A little blue tent. Maybe the same as you take with you on vacation, or as the one you’re children play with in the garden. For millions of refugees it’s the only home they have. And most of the times they live in those tents for years, because they don’t have any choice. June 20 it’s World Refugee Day. Have a small thought for all those men, women and children in need, who lost their homes by war or violence. The more we think about their sad situation, the quicker we can wrap up their tents.

Advertising Agency: JWT, Brussels, Belgium
Creative Director: Jean-Luc Walraff
Art Directors: Sebastien Verliefde, Cédric Minot
Copywriters: Jurgen Verbiest, Jean-Luc Walraff
Editor: François Chandelle
Published: June, 2010

(TrendHunter.com) The MAGIKA Kitchen by Pedini is one stylish and modernized cooking space. The Italian concept and design was envisioned by Domenico Paolucci to store kitchen appliances in a compact, neat and orderly way.…

(TrendHunter.com) For the day of July 17th, these are the Top 20 trends, which include Ropecessories, Abandoned Asylum Photography and Macabre ‘Star Wars’ Cakes. The rankings are based on hundreds of thousands of views…