Lester Wunderman, the founder of Wunderman Ricotta & Klein in 1958, is responsible for such seminal direct-marketing innovations as the 1-800 toll-free number for ordering merchandise, the magazine-subscription card and the first custom-rewards program. But what got him elected to the Direct Marketing Hall of Fame is how he fundamentally changed the nature of the business.
The field of sponsorship ROI has matured to help companies save money and build business — something CEOs and shareholders all demand — so why aren't more companies investing in consulting and research information to help optimize the ROI of their sponsorships?
BATAVIA, Ohio (AdAge.com) — The era of the high-profile, big-personality, high-production-value chief marketing officer — which was already going wobbly as the recession began — has ended definitively with the departures in the past year of the likes of Unilever's Simon Clift and Kodak's Jeff Hayzlett.
NEW YORK (AdAge.com) — The next time you're standing in the coffee aisle at the grocery store and pick up one particular brand of joe over another, ask yourself why. The answer might be rooted in behavioral economics 101. Marketers lately are turning to behavioral economics, a blend of psychology and economics that has until recently been a mostly academic discipline, and could be described most simply as the study of how consumers make economic decisions.
NEW YORK (AdAge.com) — If you're looking to reach upholders of traditional American values, your best bet might be the Hispanic market. The market is growing: The 2010 Census expected to count a record 50 million Hispanics, or one in every six U.S. residents, meaning the Hispanic population will have increased a stunning 42% from the previous census in 2000.
NEW YORK (AdAge.com) — What if your pre-roll video ads were more than just repurposed-for-the-web-TV spots, the kind agencies have in spades? What if pre-roll could do more? A group of developers at start-up Blip.tv, a purveyor of amateur and semi-pro web series, was wondering that recently, while pondering the best way to help Wieden & Kennedy let gamers see — or better yet, play — a demo of its client Electronic Arts' NCAA Football 11.
NEW YORK (AdAge.com) — How far would you go for a job? Would you eat a bug or wash an elephant? Both those challenges were presented to two contenders for the title of social-media catalyst at golf juggernaut TaylorMade-Adidas. To test the social-media mettle of its two finalists, the company dispensed with round-robin interviews and luncheons and dispatched them on the ultimate job tryout: a 50-day, nine-country golfing trip chronicled on Facebook, Twitter and other sites.
Advertising Agency: Villarrosàs, Spain
Executive Creative Director: Oriol Villar
Creative Director: Christopher Pugmire,
Art Director: Christopher Pugmire
Copywriter: Sharon Cleary
Production Company: RCR films
Director: Augusto de
Director of Photography: Paco Femenia
Producer: Melanie Andrada
Post production: Onpost
Music + Sound Production: La Crem
(TrendHunter.com) Here’s why I really dig the lookbook for the 2010 Spring/Summer Shoe the Bear Bibi GHOST collaboration. First off, they have a female modeling men’s footwear. Second, the lookbook intersperses vintage-styled…
(TrendHunter.com) Elle Italia August 2010 stars Erin Wasson in an adventurous spread; the model wears a variety of fashions styled by Alberto Zanoletti that reflect everything from pretty princess to rocker chic.
In these…
(TrendHunter.com) For the week of July 25th, these are the Top 50 trends, which include Teenage Old-School Shoots, Hand Bra Tattoography and Work-Safe Playboy Sites. The rankings are based on hundreds of thousands of views…
Advertising Agency: Publimark, San Jose, Costa Rica
Creative Director: Javier Zeledón
Art Director: Milena Soto
Copywriter: Javier Zeledón
Photographer: Tadeuz Jalocha
Additional credits: Franklin Guevara, Garret Britton
Published: July 2010
(TrendHunter.com) The Warby Parker 2010 lookbook shows just how far eyewear has come. I remember back in grade school, when wearing glasses was not cool. Now it seems like no fashionista’s outfit is complete without a pair.…
Print advertising promoting the AMI Prize, Journalism Against Indifference. The aim of this Prize is promoting the journalistic approach of themes or stories that are often forgotten by the media.
Advertising Agency: Y&R, Portugal
Executive Creative Director: Pedro Ferreira, Judite Mota
Art Director: João Rocha
Copywriter: Sofia Moutinho
Photographer: Ryan Lobo
Account manager: Isabel Gonçalves
Voici ce studio de design anglais Kiosk qui se veut être multidisciplinaire. Son fondateur, David Bailey, auparavant senior-designer chez Designers Republic, dirige une équipe qui parvient à produire des identités de grande qualité pour leurs clients. Une sélection dans la suite.
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The Cesarean is a very delicate topic that brought to a simple and sharp informative approach. The commercial reports the intimate moment of a pregnant woman: the writing of her personal journal.
The woman is along with her thoughts, the atmosphere is rarefied, she thinks and writes. But when we see her journal, we find out that, on the pages, instead of written words there are only cuts and what we thought was a pen is, in the reality, a scalpel. Because the memories and stories of a Caesarian delivery will never be equal to those of a natural one.
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Alice Pozzi
Copywriter Supervisor: Simona Angioni
TV Producer: Monica Cadringher
Director: Alberto Colombo
Photography Director: Pavoni Alessandro
Production Company: Movie Magic
Account Executive: Romina Cattaneo
Aired: 28/04/2010
(TrendHunter.com) Doing laundry is easily one of my least favorite things ever. My solution is usually just to buy new clothes, so when I saw the Dismount Washer, a glimmer of hope appeared.
The wall-mounted and portable…
(TrendHunter.com) This Chopper Scooter concept is so slim, it almost disappears into thin air. I’m a huge fan of minimalist design; however, I still I think one should be able to see the product no matter how scaled back…
(TrendHunter.com) Bellperre is known for a couple of things, like making mobile phones that contain 0% plastic. Bellperre are also known for selling high-priced luxury phones that most of us could not afford on a 10-year…
(TrendHunter.com) Sergey Konotopov is a master of digital manipulation. These photos have been retouched to blend images of a hot retro-styled model in her old-school roadster. These skillful shots capture the decadence…
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