Hasta La Creative!

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Barely making an appearance in this new Univision commercial that touts the network’s exclusive Spanish-language coverage of the 2010 FIFA World Cup, Shakira sings “Waka Waka (Esto es Africa/This Time for Africa),”
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“The creative team behind the conception and writing of the spots has asked to not be revealed, as they work for a well-known U.S. advertising agency by day.”
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Challenge
“Kaiak” is the best-selling men’s fragrance in Brazil. Working-class men are its target market. It is sold door-to-door exclusively. The client wanted to make an online campaign to announce that the product had changed — but not much more than that. We couldn’t show the new fragrance on the internet … Unless we could find a way to put the scent on the banner! And that is what we did!

Solution
First we made an agreement with more than 15 Internet cafés, which are used mostly by young working men who do not have computers in their homes. Then we created a plug-in that inserted the banner on the Internet cafés’ internet start page. The banner read “The best selling men’s fragrance in the country just changed. Want to try it? Click this banner. It’s scented.” After the click the banner went out of the computer screen at the same time a custom hardware developed by us, ejected a paper version of the banner with the scent sample.

Results
The scented banner had a click-through rate of 17.2% — That is 43 times higher than the global average. 10,000 scented banners were distributed in just one weekend.

Advertising Agency: ID\TBWA, São Paulo, Brazil
Concept: Domenico Massareto
Creative Director: Domenico Massareto
Planner: Igor Puga
Production: Natalia Gouvea
On Air: May 2010

Advertising Agency: DDB, Amsterdam, The Netherlands
Art Director: Ruben Sonneveld, Daniel Snelders
Copywriter: Niels de Wit, Robert van der Lans
Director: Jeroen Annokkee
Published: May 2010

Gary Savage, the former advertisement director at News Group Newspapers, has died from leukaemia, aged 53.

Pictures from Primesight’s girls-only screening of Sex and the City 2, Pearl & Dean’s mountaineering on Snowdon, MPG’s Norwegian challenge and the five-a-side football Media Sales Cup

A good football worldcup viral video campaign to prepare yourself for the big event!

The man cave to enjoy all your football games. excellent idea!

Advertiser: Best Buy UK

Agency: The Viral Factory

NEW YORK (AdAge.com) — The CW network has wrapped up its upfront sales, using a new way of packaging ad time across TV and the web to secure more money from advertisers for its coming fall season. The network joins News Corp.'s Fox in completing negotiations for the annual market, during which the big broadcast networks try to sell the bulk of their ad inventory for the coming year.

Mélange de photographie, de nature et de style, le land-art de Sylvain Meyer s’illustre avec brio au travers de ces images. Grâce à son sens de l’observation, il passe des heures à collecter des éléments de la nature afin de créer une ambiance envoutante. Plus d’images dans la suite.

Previously on Fubiz

• Willy Verginer
• Plantoon Kunsthalle
• People Too

Electronic Arts (EA) is releasing its first big video franchise game Fifa Superstars on Facebook today to boost reach in the run-up to the World Cup.