Hasta La Creative!

A little about yourself:
Nash Paul is a Freelance Graphic and Web Designer from Mumbai. He is  beginning to prefer muesli over cornflakes.

Why are you a Designer?
I remember the first time i saw Macromedia Flash interface and fell in love. It just happened. Before that point, I wanted to open a music shop.

Did you attend school for fine art or design?
Neither. Computer Engineering from Loni, Maharashra.

You have a distinct style of Design. How long did it take you to develop your style?
No I don’t think I have a distinct style. I feel like each of my styles have been derived from the huge number of visual influences around.

Were there any particular role models for you when you grew up?
Bruce Willis in Die Hard, yipee ki yay!

Who was the most influential personality on your career in graphic design?
O toughie, so many small influences. However, I think after hearing Stefan Sagmeister talk at Designyatra, I really questioned what i was accomplishing as a designer in an agency. To me he seemed to be saying, its not only the final output of the project that defines who you are as a designer, its the clients you choose to work for and the objectives which you choose to help work toward; that truly define what kind of person and designer you chose to be.

When did you start freelancing?
March 01, 2008.

Was there any time when you wanted to quit graphic design?
O all the time. Its love – hate – love.

Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers?
Never ever enjoyed or felt enriched working with an agency on a project, and so I choose not to. I do however work with a bunch of other freelancers and super small sized agencies, its only then truly collaboration and not some complicated hierarchical head-butting wrist-slashing stinker-mailing experience.

Do you have clients who give you steady work or do you advertise for new clients often?
I have a solitary constant client and the rest are project based.

Any other Indian graphic designers who you admire?
Yup yup. I remember looking at the MadOWot visiting cards created by Aviral Saxena and being completely blown away. Also I especially loved loved Sameer Kulavoor’s Mitthavin and Ny Museum of Sex illustrations. Lokesh Kareker, Deepu Sasikumar, Mangesh Bhayde all continue to amaze me with their work. Is Aakash Nihalani Indian? Not sure, but his street stuff is crazy good!

[Note: I actually am the designer of the website, Rina was the backend programmer, Selwyn the flash acionscripter and Diti the photographer]
You are one among the four designers who have designed the madowat website which is a very well desinged site , could you share a little experience of yours on the same ?
Madowot was a surprisingly tough site to design. Sapna Bhavnani gave me a completely completely open brief and just simply wanted something mad. But its incredibly daunting to have no frame of reference and total complete freedom to go any direction. It took ages to fix on a route. I would love something I created on Monday and then on Wednesday; would loathe it.  In the end the complete inspiration came from the song ‘If you come today…’ as is on the website and that laid down the basis of the visuals and concept. I tried to use as many graphic styles as possible and still merge them into a single piece. Fun fun fun.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Design can make a difference.There are loads of people doing really important work for us, our country, our planet and they need your help. Give a little of your time and ideas and effort, don’t only look to sell shampoo.

Also Its really so easy to get glued on the computer, instead make time to indulge in street art, in sculpture, in poster-making, in shoe-painting . Use your hands and nose and teeth. Spread the good vibes and stuff in your community. Have a blast.

Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that  they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Yup. Yup.

Mac or PC?
Mac

Who would you like to take out for dinner?
Lisa Simpson [Age 27]

What’s on your iPod?
Grizzly Bear, Justice, Ratatat, Mum, Roxy Music, The National, Felix Da Housecat, Trinity Roots,  Radiohead, Sufjan Stevens..

Advertising Agency: Saatchi&Saatchi, Romania
Creative Director: Jorg Riommi
Art Director: Ionut Vlad
Copywriter: Andreea Bagita

“Who would offer bad service to these guyse? Renault Pro+, the custom made service for pros.”

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Art Director Assistant: Gregory Pierrain
Copywriter: Patrice Lucet
Photographer: Marc Gouby
Published: June 2010

Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Ali Shabaz
Creative Director: Koh Hwee Peng
Copywriter: Gao Yuanheng
Art Director: Tay Kok Wei
Illustrator: Kristal Melson, Tay Kok Wei
Production Manager: Neo Kian Heng

Cerca de um ano atrás, os internautas se depararam com uma novidade interessante: Os vídeos panorâmicos interativos 360º.

A primeira grande aposta com esta tecnologia foi a da Yellow Bird.

Como toda grande novidade na internet, este ‘novo’ formato de interação ganhou interesse de muita gente, inclusive de marcas. Entre elas: Axe e Red Bull.

Em sua nova campanha de divulgação do modelo Touring, a Harley-Davidson também inaugurou a ferramenta em um microsite dedicado ao público europeu.

Nela é possível navegar pelas belas paisagens de uma viagem pela França e Itália, a bordo de uma Harley-Davidson Touring.

A proposta é dar ênfase ao espírito de liberdade – sempre empregada pela marca – mas sem deixar de revelar a importância dos features.

Too many multicultural marketing directors that I know are angry and frustrated and are all too clear that the companies that they are working for hired them under false pretenses. They would prefer to be a priority. Potential and opportunity get discussed. Priorities get done.

Viral campaign for Hi-Tec Sports.

Agency: CCCP, Amsterdam, The Netherlands
Creatives: Hugo van Woerden, Philip Brink, Gregg Harper
Production Company: Czar Amsterdam

Você já deve ter ouvido falar do derramamento de petróleo que está rolando no Golfo do México desde 22 de abril (sim, já faz mais de um mês e ainda não arranjaram solução). No entanto, afora as inevitáveis – e sempre chocantes – imagens de animais morrendo em meio ao óleo, é difícil para qualquer pessoa que não viva na região ter uma real noção da magnitude do desastre.

Pensando nisso, um programador criou o IfItWasMyHome.com, um mashup de dados oficiais da NOAA sobre o Google Maps, que permite projetar a atual mancha de petróleo sobre qualquer região do planeta. Assim, podemos usar alguma região mais conhecida – como São Paulo, na imagem acima – para tentar ter uma margem de comparação mais próxima da nossa realidade.

Ao menos para mim, ver que a mancha cobriria todo o litoral de Santa Catarina tornou o tamanho do desastre bem mais real. Especialmente ao lembrar de todas as plataformas da Petrobras espalhadas pelo Brasil (e tantas outras que virão com o pré-sal). Um bom exemplo de visualização efetivamente útil, mais que bonita.

Post originalmente publicado no Brainstorm #9
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