Hasta La Creative!

Did @BPGlobalPR just run afoul of Twitter's impersonation policy?

Golden Billboard: A billboard wrapped in 22-karat gold has been unveiled by Rethink to promote the new “Treasure!” summer exhibit at the Vancouver’s science-based museum. The 18.5-square metre billboard–which took three weeks and $11,000 to produce–is the first of its kind in the world, said Rethink spokeswoman Jennifer Newstead. The golden behemoth was created with the help of Brian Dedora, a master gilder in Vancouver. Located near the busy Granville Island market, the billboard was covered with gold pounded so thinly that only 56 grams of the precious metal was needed to cover the entire surface. The three-dimensional letters that spell out the headline “2 oz. of Gold Can Cover A Billboard” are covered with gold as well.

Diamond Billboard: A billboardwith glued 9,000 dazzling glass “diamonds” to a billboard to promote Science World’s Treasure exhibit, and to dramatize this fact: compared to most other gems, diamonds aren’t all that rare.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Copywriter: Rob Tarry
Art Director: Carson Ting
Account Person: Jennifer Newsted
Producer: Jim Leith
Production: Dyna Graphics
Published: May 2010

With a very low budget, to increase the number of persons willing to dance in the street dance club “Under Break”. They chose to use in the pictures the objects, without which, it is (almost) impossible to dance: spot shoes namely the most convenient and the most popular models for street dance, as visual insertions in the ad spaces of public transport seats, with the message “Add some will and you will be ready for street dance”. Over 60 phone calls in the first week (comparing to 3 calls per week before the advertising campaign) and, as a result, the increase of number of people willing to attend the club courses. People started talking about what they saw and became therefore free promoters of the idea.

Advertising Agency: Piko, Chisinau, Moldova
Art Director: Eugen Catruc
Copywriter: Constantin Sarcov
Account Manager: Olga Ceaglei
Published: February 2010

I have seen past colleagues lose clients' interest by not controlling their passion and coming across as fanatics spewing empty words. Worse, they come across as if they are pushing for something solely because "it is the right thing to do by them and the Hispanic people," instead of because it is the smart thing to do to grow the client's business. We cannot forget that our role is to be objective in our recommendations and the voice of the consumer for our clients.

Depois de muitos checkins, talvez você já tenha cansado das badges do Foursquare. Elas ficam lá decorando seu perfil, mas no fim das contas não servem pra nada como toda “digital candy”.

Porém, o Foursquare – que continua apresentando impressionantes números de crescimento – pretende dar um novo significado para elas e começou o teste pela Internet Week que está acontecendo em Nova York essa semana. Quem dá check-in no evento ganha uma badge especial, e ao apresentá-la para os organizadores se tem acesso prioritário em algumas áreas e acontecimentos do evento.

Ou seja, é a badge com benefícios. O conceito ainda está em testes, mas deve ser oferecido em breve para marcas e estabelecimentos interessados.

Outro anúncio feito pelo Foursquare na Internet Week, é a parceria com a CNN para Copa do Mundo. Quem der check-in em qualquer estádio da Copa na África do Sul, ganha a badge “South Africa Exloper”, mas pro outro bilhão de pessoas que não estarão no país, podem conseguir a badge “Super Fan” com check-in em pubs e festas para assistir os jogos, locais esses definidos pela CNN.

Post originalmente publicado no Brainstorm #9
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The options for difficulties and challenges in life are limitless, and though I don't know what the secret is for getting back to work after a loss, I'm finding a way, and maybe you might keep in mind a few things below if you're in the middle of some tough times.

Você quer ir pra Islândia? O governo de lá quer que você vá, independente de problemas com vulcões e crise ecônomica.

A campanha “Inspired By Iceland” pretende mostrar como um país incrível pode te ajudar a renovar as energias e se inspirar. Yoko Ono e Viggo Mortensen também falam de suas conexões com a Islândia, e no site inspiredbyiceland.com qualquer pessoa pode compartilhar suas histórias e experiência com o país.

O vídeo abaixo é a apresentação do projeto, que também está no Facebook e Twitter, com a música “Jungle Drum” da cantora islandesa Emiliana Torrini.

Post originalmente publicado no Brainstorm #9
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Great commercial, hopeless product?

Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Tim Church
Copywriter: Jacques Laubscher
Designer: Jenna Pallent
Account Manager: Jackie st Clair Moor, Zarah Nassbaum

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Gerry Graf
Creative Director: Chris Beresford-Hill
Copywriter: Chris Beresford-Hill
Copywriter: Gerry Graf
Agency Producer: John Doris
Digital Strategist: Craig Poplar
Director: Speck /Gordon
Production Company: Furlined