If there's one thing we now know about the work General Motors has Goodby Silverstein & Partners cranking on, it's that the shorthand "Chevy" won't be used in any of the communications. Since it's, you know, easy to get consumers to kick a 100-year-old habit.
“Because pets have stress too. Formulated with a unique blend of herbs to calm the nervous system and counteract stress.”
Advertising Agency: Euro RSCG, Johannesburg, South Africa
Creative Director: James Daniels
Art Director: Romy Lunz
Copywriter: Balekane Mokoditoa
Photographer: Michael Meyersfeld
Retoucher: Rob Frew
Published: May 2010
3 viral videos inspired by Zidane’s headbutt for bet-at-home.com
Zidane’s headbutt at the office
Zidane’s headbutt with a cop
Zidane’s headbutt with a skater
Advertiser: bet-at-home.com
Cadbury Flake, the iconic British chocolate brand long famed for its Flake Girls enjoying sensual, indulgent moments of pleasure, is launching a new TV campaign, which will air Tuesday 8thJune, 8.30pm on Channel 4. Taking three weeks to create with 200 metres of fabric, the yellow dress becomes an analogy for the beautiful folds of the Flake chocolate itself. As the model spins slowly, the ruffles of her yellow dress swirl around her and delicately envelop her. Created by Fallon and esteemed Director Baillie Walsh, most famous for his stunning cinematic imagery in films such as “Flashbacks of a Fool” with Daniel Craig and the critically acclaimed Oasis documentary, “Lord don’t slow me down”, the subject of his lens is undoubtedly the sensational dress produced by Couture Designer Anthony Price and donned by ethereal Russian Model Yulia Lobova.
Advertising Agency: Fallon, London, United Kingdom
Director: Baillie Walsh
Production: Home Corp
Post Production: Framestore
Editor: Andy McGraw
Music: Warren Ellis
Have you notice google’s background image today?
This is to show users that they can now add their own backgrown image…
Website: google
“Indifference Kills. Call 115. Samu Social”
Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Véronique Sels, Olivier Altmann
Art Director: Yves-eric Deboey
Assistant art director : Jean Weessa
Copywriter: Mathieu Degryse
Photographer: Cedric Delsaux
Released: May 2010
Além da carona exclusiva, todos os seguidores concorrerão a uma aventura radical nos arredores de São Paulo: A nova Saveiro vai presentear com 2 saltos duplos de pára-quedas para quem der as 2 respostas mais criativas: “Qual é o elo perdido entre você e a aventura?”
A partir do dia 14 de junho, a mesma Saveiro Cross parte para o Rio de Janeiro, oferecendo novas caronas e possibilitando mais aventuras.
Ao final dessa ação, será lançado um guia de aventura pelo Brasil criado no Foursquare. Além de informações sobre os lugares, ainda vão ter dicas de quem já foi e pode dar dicas valiosas sobre cada local.
Advertising Agency: Leo Burnett, Lebanon
Production House: Clandestino
Director: Wissam Smayra
Via [mediaME]
NEW YORK (AdAge.com) — Four months after departing Kirshenbaum Bond Senecal & Partners, the New York agency he co-founded in 1987, Jon Bond is setting out to build a new marketing-services entity to rival Kirshenbaum's owner, MDC Partners, and other holding companies, according to several industry executives.
Ogilvy & Mather announced three executive promotions: Chief Digital Creative Officer Lars Bastholm adds the title of chief creative officer, Ogilvy & Mather, New York, to his responsibilities; Lauren Crampsie is moving to the new post of chief marketing officer for Ogilvy & Mather North America from director of business development; and Dan Burrier is shifting to chief innovation officer for North America from chief creative officer of Ogilvy & Mather West.
You may have noticed that Twitter is on the fritz again today. All morning I've been getting the "Twitter is over capacity" error message ("Too many tweets! Please wait a moment and try again") and the Fail Whale graphic. The Fail Whale appears to be all too happy that he's being airlifted from the ocean, perhaps because he saw an oil plume headed directly for him. (Should we blame Twitter's outage on BP? Sure, why not?) Which brings us to the latest weekly Trendrr chart, a collaboration between Advertising Age and social-media tracking service Trendrr.
Burt's Bees and Whole Foods lead the 2010 ImagePower Green Brands Survey's list of top 10 U.S. brands perceived to be the greenest, with Aveeno and Microsoft joining the list this year. The fifth annual study also found that in the U.S., people are more concerned about the economy than the environment, while in developing countries, such as Brazil and India, the environment takes precedence.
Não há “onde” nem “quando”, a melhor série de TV de todos os tempos – há controvérsias – chegou ao fim. Por isso vamos dar aqui nossa opinião sobre o final de “Lost”. E claro, vamos melhorar o áudio na próxima vida, não desista. Move on!
Para não perder nenhum vídeo do Braincast, assine nosso canal no YouTube ou acompanhe pela seção Braincast.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Ontem aconteceu a premiação do YouPix, Melhores da Websfera 2010, que durante o último mês enchemos o saco dos leitores pedindo votos.
Tínhamos quatro indicações, e graças a participação da audiência levamos dois importantes prêmios: Melhor Layout de Blog e Blog do Ano.
É um ótimo reconhecimento do trabalho que estamos fazendo nos últimos anos, e ainda melhor porque foi escolhido por quem acompanha, conhece e vive a internet, tanto na primeira fase de indicações quanto na votação aberta.
Um muito obrigado de toda a equipe a todos que votaram e continuam prestigiando e colaborando com o Brainstorm #9 desde 2002.
In Guiné-Bissau, women have to walk the equivalent of a Marathon to reach the most basic things such as water. Lidl, a German supermarket that has been in Portugal for over 15 years decided to do something to change this and forever shorten these distances.This is the Marathon for water.
Advertising Agency: Leo Burnett, Iberia
Creative Director: Chacho Puebla
Creative Advisor: Tura
Art Director: Renato Lopes
Copywriter: Erick Rosa
Account Director: Paula Lopes
Account Executives: Ines Almeida, Fernanda Manso
Producer: Cristina Almeida
Account assistant: Fred BentoVideo: Hugo Lage
Advertising Agency: Memac Ogilvy Label, Tunisia
Creative Director: Nicolas Courant
Copywriter: Nicolas Courant
Agency Producer: Aziz M’bazaia
Advertiser’s Supervisor: Kaouther Larbi
Account Manager: Mouna Ben Hamouda
Account Supervisor: Cherifa Ben Slamia
Production Company: DREAM FILMS
Director: Henri Bargès
Producer: Ahmed Hassi
Art Director: Gérald Héraud
Lighting: Jérôme Nouvelle
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
