NEW YORK (AdAge.com) — Facebook is rapidly overtaking even the strongest local social-media brands to become the first truly global brand in this space. But there are still holdouts, prompting Ad Age to enlist ICOM, a global network of independent ad agencies, to answer the question, "Who's your Facebook?"
CHICAGO (AdAge.com) — As Nike's top marketer, Trevor Edwards, VP-global brand and category management, has helped the world's leading footwear and apparel company grow its market-share lead by becoming possibly the world's most accomplished digital marketer.
NEW YORK (AdAge.com) — Google is not known for its marketing; the product markets itself. But as Google attempts to translate its one mega-success — search advertising — into other lines of business, marketing is becoming a more important part of what the search giant is all about.
NEW YORK (AdAge.com) — U.S. publishers looking to grow their print market are increasingly finding themselves in the export business, bringing their brands to big, developing countries where magazines are still growing, and the internet has taken less of a bite out of revenue.
NEW YORK (AdAge.com) — Want a glimpse of the future? We suggest you take a look at the campaigns that grace the 60 pages of our print edition, and the sampling of them here. They are, in short order: post digital, hyper local and incredible incubators of word-of-mouth and social-media buzz.
E no Braincast 16 comentamos os posts mais retweetdos do Brainstorm #9 na semana retrasada (seremos mais atuais no próximo, aguarde sem reclamar).
Tem banner perfumado da Natura, logo da Copa 2014 e o fim da indecencia geométrica dos lacticínios do Subway. Aperte o play.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo
Advertising Agency: Impact BBDO, Dubai
Executive Creative Director: Jennie Morris, Jeremy Southern
Art Director: Andrej Arsenijevic, Mark Held
Group Account Director: Fadi El Aswad
Account Manager: Albert Lorenzo
Copywriter: Darren Mccall, Grant Mcgrath, Jeremy Southern
Graphic Designer: Squirtel
Illustrator: Jun Capati
(TrendHunter.com) For the week of June 13th, these are the Top 50 trends, which include Ultra Thin iPhones, Sleek Video Mobiles and Human Trafficking Fails. The rankings are based on hundreds of thousands of views and 574…
Coup de coeur pour le duo Lucie & Simon. Composé de la française Lucie de Barbuat et de l’allemand Simon Brodbeck, ces 2 jeunes photographes parisiens composent avec talent des séries autour de paysages ou de scènes de la vie quotidienne. Plus de visuels dans la suite.
The carry bag was designed in a form of an actual lipton clear green tea bag. A pack of lipton clear green tea was kept in it with hoola hoop and was handed to the ladies in the malls as a giveaway.
Advertising Agency: DDB Integrated, Jeddah, Saudi Arabia
Art Director: Imtiyaz Khan
Illustrator: Vijay Nethala
Photographer: Vijay Nethala
Published: May 2010
“Prefer it this way? 98% of women do too.”
Upholstered elevators for Gillete Mach3.
Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Directors: Cristiano Canguçu, Margit Junginger
Copywriters: Margit Junginger, Alexandre Leão
Art Directors: Cleber Rodrigo, Cristiano Canguçu
Photographer: Luis Moretti
Producer: Rafael Marques
Art Buyer: Silvana Santos
Account V.P: Cristiano Corrêa
Advertiser’s Supervisor: Jose Cirilo
Account Manager: Ana Foryan/Viviane Alves
Planner: Juliana Nappo
Project Manager: Francine Novo
Célébrant l’esprit de l’architecte espagnol Antoni Gaudi, le designer hollandais Bram Geenen a conçu cette chaise intitulé “Gaudi stool”. Ce siège intègre un dossier permettant de le rendre plus confortable. Plus de visuels de son travail dans la suite de l’article.
“6th Muscat Film Festival 2010. Short film screeningon 16th evening.”
Advertising Agency: FP7, Oman
Creative Director / Art Director / Copywriter: Noufal Ali
Graphic Designer: Renjith Pillai
Photography : Noufal Ali
WRINKLES
To demonstrate the power of Olay Total Effects in removing fine wrinkles from skin, Saatchi & Saatchi Russia developed a special poster to be displayed in shopping malls. As you approach the poster you see the word ‘wrinkles’. As you pass it, the ‘wrinkles’ disappear to be replaced by the Olay Total Effects branding.
Advertising Agency: Saatchi & Saatchi, Moscow, Russia
Creative Director: Stuart Robinson
Art Director: Adrian Ely
Copywriter: Daniel Lunn
Designer: Nikita Sinitsyn
(TrendHunter.com) The Matthew Williamson Bridal Collection is honestly unlike any other. Each dress within the collection has its own intricate detailing, which makes it unique and masterfully designed. For example, one…
Huge guerilla marketing campaign from Universal Studio to promote King Kong Movie.
Advertiser: Universal Studio
Agency: David&Goliath, USA
Photographer: Jonathan Alcorn
(TrendHunter.com) The Devon Graphic Sandal plays around with a Jackel and Hyde theme as the upper half of these suave pumps are made of leather and the lower half is made with suede. The culprit for these dangerously desirable…
Advertising Agency: PROMOACTION DDB, Saudi Arabia
Creative Director: Flavio Santos Zanni
Advertiser’s Supervisor: Faisal Halawani
Planner: Abdul Karim
Account Manager: Ladislaw Menezes, Dana Alayli
Account Supervisor: Pavan Kumar
Art Buyer: Syed Maqsood
Art Director: Ali Shiek, Ali Zulfiker
Photographer: Photo Library
(TrendHunter.com) Could it be? A Hello Kitty and Dr. Martens collaboration? Yes, it’s true. The famous boots brand Dr. Martens is celebrating their 50th anniversary this year and they have enjoyed the cooperation of the…
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