Advertising Agency: Promoaction DDB, Riyadh, Kingdom of Saudi Arabia
Creative Director: Olivier Grateau
Art Directors: Ajit Sahu, Sameer Kharpude
Copywriter: Mohammed Abou Abdou
Illustrator: Ajit Sahu
Published: March 2010
(TrendHunter.com) The Strong Boalt Mens Swimwear line will be your goto collection for beachwear this summer. The lookbook features the models doing some poolside lounging in their simple and preppy bathing suits. The summer…
Insurance brand Churchill is partnering with holiday park company Pontin’s to launch a ‘Bluecoat’ show featuring its bulldog character, as the RBS Insurance-owned brand looks to highlight its Britishness.
L’organisation “Amnesty International” vient de lancer cette campagne afin de contribuer au respect des droits de l’homme sur le territoire de la Russie. Un travail de l’agence La Chose, sur une production de Rods Films et une post-production de BIF. A découvrir en HD dans la suite.
Voici une série d’excellentes illustrations créées par le sud-africain Jordan Metcalf. Cet artiste de la ville du Cap nous offre, à l’occasion de la galerie “OhNo!Doom” de Chicago, une série d’images à l’encre et à l’aquarelle de très bonne qualité et dégageant une ambiance envoutante.
Tony Hayward, the CEO of BP, is releasing an online video to apologize for oil spill…
Advertiser: BP British Petroleum
Check out the site http://www.pilothandwriting.com
Pilothandwriting.com is an online application that turns your handwriting into a Font, allowing you to write by hand on the computer and send your first handwritten e-mails. Also you can publish handwritten messages on facebook.
Advertising Agency: Grey, Barcelona, Spain
Creative Director: Jürgen Krieger, Joan Mas, José Miguel Tortajada
Art Director: Óscar Amodia, Dani Paez
Copywriter: Daniela López, Luke Sholer
3D: Lucas Pigliacampo
Photographer: David Barra
Web developer: Ramón Illobre
Video production Company: RCR & Crampton
Published: May, 2010
A Estrela irá trazer de volta para esta geração do século XXI, molecada criada no videogame, no tamagochi e no leite-com-pêra, toda a magia do Ferrorama, brinquedo roots em que a criançada deveria montar seu próprio sistema férreo e se divertir a valer com um trenzinho que funcionava à pilha e garantia a diversão.
Sim, o Ferrorama foi um dos primeiros brinquedos que ganhei na infância, dado por alguma tia ainda em meu primeiro aniversário. Um brinquedo célebre e que está guardado até hoje em casa, que com certeza desperta saudades em mais pessoas.
Para comprovar que há gente maluca o suficiente por este brinquedo, a Estrela mandou uma trupe para a Espanha cumprir uma estranha promessa em romaria: montar trilhos de Ferrorama pelos últimos 20 quilômetros do caminho de Santiago de Compostela e, assim, garantir a ajuda divina necessária para tocar o coração gelado do Marketing da empresa canarinha e assim recolocá-lo no mercado (pelo menos é o que querem que você acredite).
Falando sério, é uma ação bastante inusitada. O site registra as passagens da turma que desembarcou na Espanha assim que o vulcão de nome impronunciável permitiu o pouso. De lá, eles enviaram estas imagens exclusivas ao Brainstorm #9:
Não bastasse unir Ferrorama e uma romaria hi-tech a Santigo de Compostela, a ação ainda junta o rei da Internet brasileira, autor de 11 dos 10 memes que você mais utiliza no Twitter: @chicobarney. Ele e Markora, fundador da comunidade sobre Ferrorama no Orkut, devem chegar ao destino final nas próximas horas, anunciando a data de relançamento do fantástico brinquedo. Aqui, ambos saúdam Carlos Merigo, o chefe:
Post originalmente publicado no Brainstorm #9
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The marketing industry should be looking neither toward Cannes nor Johannesburg. It should be looking toward Athens — and Lisbon, Madrid, Brussels, Copenhagen, Budapest and even London. That is where its immediate and intermediate future is being written.
You may have heard of otaku. The old stereotype was an obsessive male manga fan who is a bit of a shut-in. For those under 30 it now means having real street credentials. A recent McCann Pulse survey found that more than two-thirds of young adults want to be seen as otaku.
In honor of the World Expo's recent official opening in Shanghai, P.T. Black, a partner at Jigsaw International, offers five things to get you excited about the Expo.
After a number of global agency reviews, I asked myself whether my company had learned anything in these reviews about where the crafts of advertising, media and communications planning are heading. My conclusion? It's time we stop talking about fundamental issues the advertising community needs to face and start making some changes.
BUENOS AIRES (AdAge.com) — Makers of a new Bolivian soft drink called Coca Colla are hoping the Bolivian government will help them find financing to expand production of the coca leaf-based soft drink and maybe hire an ad agency.
YORK, Pa. (AdAge.com) — Alfredo Gangotena has been MasterCard CMO for only two months, but don't let that novice status fool you. The quintessential global CMO — born in Germany, raised in Latin America — he has lived on four continents, speaks four languages and has marketed products globally from diapers to Disneyland France.
BATAVIA, Ohio (AdAge.com) — Simon Clift is a hard act to follow as Unilever's chief marketing officer. But Keith Weed, who set out to do that in April, is doing it with some added power.
NEW YORK (AdAge.com) — Salina Cole and Garret Dafferner submitted this week's cover, "Gears," for the Ad Age Global Issue cover contest for creatives under 30. After evaluating 220 entries from all over the globe — Vietnam to Romania, Canada to Colombia, Switzerland to San Francisco — the Ad Age staff picked a winner from its own backyard.
LONDON (AdAge.com) — Walmart is the biggest company in the world, but it operates under 54 different brand names across the continents. Rick Bendel, Walmart's international chief marketing officer, works hard to keep the company's values consistent without losing the hyper-local relevance it believes is the key to success.
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