Jun
15
British Gas restructures to boost brand marketing
Posted in: UncategorizedBritish Gas is restructuring its senior management team to give greater influence to brand marketing across the organisation.
Jun
15
Typhoo introduces new sporting ambassador
Posted in: UncategorizedTyphoo is to continue to support the English Federation of Disability Sport with a new campaign fronted by one of the survivors of the 7/7 London bombings.
Jun
15
Bacardi to boost creative consistency
Posted in: UncategorizedBacardi is embarking on a root-and-branch review of its global marketing arrangements as part of a cost-cutting drive.
Jun
15
KFC forced to rethink as breakfast trial fails
Posted in: UncategorizedKFC is revamping its breakfast menu and store opening times after an initial attempt at becoming a breakfast destination misfired.
Jun
15
World Cup lets down multi-million pound partners
Posted in: UncategorizedBrands have yet to benefit from their sponsorship of the World Cup, according to an exclusive Marketing poll, carried out by Lightspeed Research.
Jun
15
Nestlé brings in group marketing chief
Posted in: UncategorizedNestlé has appointed Vernon Bradley to the new position of group marketing director for the UK and Ireland as it prepares to take on Kraft.
Jun
15
Alcohol brands unite in bid to avoid regulation
Posted in: UncategorizedThe UK’s top drinks companies and supermarkets are to increase their efforts to use labels to promote responsible drinking, in a last-ditch attempt to stave off legislation.
Jun
15
XBox, Alan Wake: Night light, Switch, Noose
Posted in: Uncategorized
“Dark is Deadly.”
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Scott Couture, Gary Lennox
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers: LSD Photographers
Illustrator: LSD/ JP Goulet Group
Published: May 2010
Jun
15
News Corp rebuffed after £7.8bn offer to buy remainder of Sky
Posted in: UncategorizedThe independent directors of BSkyB have rejected an offer from Rupert Murdoch’s News Corporation of 700p a share for the 60.9% of the company not already owned by News Corp.
Jun
15
XBox, Alan Wake: Transit shelter
Posted in: Uncategorized
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Scott Couture, Gary Lennox
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers: LSD Photographers
Illustrator: LSD/ JP Goulet Group
Published: May 2010
Jun
15
XBox, Alan Wake: Coffin light
Posted in: Uncategorized
Microsoft Canada is looking to scare gamers with a unique campaign created to support the launch of Alan Wake, the highly anticipated psychological action thriller game.
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Scott Couture, Gary Lennox
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers: LSD Photographers
Illustrator: LSD/ JP Goulet Group
Published: May 2010
Jun
15
Vick VapoRub: Congested – Cleared
Posted in: Uncategorized
Congested – Cleared
Breathe well.
Advertising Agency: Cazar DDB, Santo Domingo, Dominican Republic
Creative Director: Salvador Lister
Art Director: Laura Del Tejo
Copywriters: Salvador Lister, Massiel Almonte
Jun
15
Sapporo beer viral video
Posted in: UncategorizedSapporo viral video campaign for their Legendary Biru.
Advertiser: Sapporo Beer
Agency: Dentsu Canada
Jun
15
Plastikman Live
Posted in: UncategorizedL’artiste Plastikman, alias Richie Hawtin, proposait à la Grande Halle de la Villette un show musical unique autour d’une expérience multimédia. Ce concert s’est déroulé dans le cadre du festival Villette Sonique / We Love Art. Plus de visuels et une vidéo de l’événement dans la suite.
Previously on Fubiz
Jun
15
XBox, Alan Wake: Sun dial
Posted in: Uncategorized
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Scott Couture, Gary Lennox
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers: LSD Photographers
Illustrator: LSD/ JP Goulet Group
Published: May 2010
Jun
15
XBox, Alan Wake: Flashlight
Posted in: Uncategorized
“In case of psychotic lumberjack break glass.”
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Scott Couture, Gary Lennox
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers: LSD Photographers
Illustrator: LSD/ JP Goulet Group
Published: May 2010
Jun
15
Zorro Chair
Posted in: UncategorizedFace-O-Rama is an ongoing series by Sachin Karle, CD, Cartwheel Creative, where he finds faces in everyday objects.
Jun
14
OgilvyOne: The original Mad Man
Posted in: Uncategorized
OgilvyOne Australia sponsored the David Ogilvy Creative Award at the ADMA 2009 Awards, organised by the Australian Direct Marketing Association. This ad was placed in the Winners Book which was published later.
Advertising Agency: OgilvyOne, Melbourne, Australia
Creative Director: Lee Callister
Art Director: Lee Callister
Copywriter: Simon Wong
Published: April 2010
Jun
14
Süddeutsche Zeitung library of Metropolises: New York, Berlin
Posted in: Uncategorized
Every great city tells a great story. The “Süddeutsche Zeitung library of Metropolises”
Advertising Agency: Heye & Partner, Munich, Germany
Creative Directors: Jan Okusluk, Zeljko Pezely, Fabian Hinzer
Art Directors: Marcus Feil, Andreas Weber, Justin Pettit
Copywriters: Christina Meister, Thomas Schwarz
Account Executive: Christian Scharrel
Photographer: Tom Mennemann
Postproduction: Zoot
CGI: techvis
Published: May 2010
Jun
14
Question: What’s a Facebook Fan Really Worth to Marketers?
Posted in: Uncategorized
The technologies at New York's annual Internet Week wowed, but what really generated attention were efforts to answer the $64,000 question: How do we measure the value of a Facebook fan, especially since Facebook is a dominant part of a marketer's toolkit?
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