"Poor people, poor PR" was Dan Edelman's reason for hiring the best and smartest people. Today, Dan's company ranks as the biggest independently owned PR firm in the world, with offices in 51 countries around the globe and about 3,300 employees.
(TrendHunter.com) Photographer Christophe Cufos captured model Marlena Szoka sporting flirty bras and underwear as the main attraction of her outfits in the ‘Inside Out’ Amica Italy editorial. The underwear-as-outerwear…
Our favorite campaigns from Latin America in the past year involved deception, intrigue or surprise, and used media ranging from the latest digital techniques to old-fashioned megaphones. Here are six campaigns Ad Age will be watching for at the Cannes Lions festival:
NEW YORK (AdAge.com) — For a moment after Conde Nast told staff that Vogue group publisher Tom Florio was leaving at the end of the month, it seemed like the former publisher of Vogue's rival Elle might have a shot at the job.
Muitas instituições financeiras vivem se perguntando qual a melhor estratégia para conseguir atrair o público mais jovem.
Na maioria das vezes, essas empresas gastam muito dinheiro com pesquisas e consultorias, e nem sempre acabam obtendo a melhor solução.
Ao invés de investir em uma estratégia que não garanta assertividade plena, o DBS Bank de Cingapura apostou no crowdsourcing e começou a perguntar aos próprios membros da “Geração Y” como seria o banco ideal.
A iniciativa é baseada num concurso realizado em parceria com uma organização de apoio a jovens talentos do país asiático.
Para incentivar o envio das propostas inovadoras, que premiarão os participantes com prêmios em dinheiro, o banco criou uma página no Facebook, incluindo nela informações adicionais sobre o concurso.
Dica dos amigos do WeFind
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When will Microsoft realize there’s absolutely nothing it can do to associate even the tiniest bit of cool with its brand?
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(TrendHunter.com) The LEGO Buffet Table is one small step for man and one giant leap for LEGO-building. This buffet table design comes courtesy of Dutch design team MINALE-MAEDA.
Most LEGO creations are cool to look at…
LONDON (AdAge.com) — WPP is backing start-up agency True Worldwide, which bills itself as a "hybrid" agency, combining technology with digital and traditional advertising. True, run by seven partners who come from agencies at rival Publicis Groupe and Omnicom Group, is based in London and Seattle, and plans to open a New York office early next year. WPP has a stake of just less than 50% in the agency.
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Now there’s more to look at in the form on a just-released new ad that’s part of the brand’s Fall and Winter ad campaign. The campaign breaks in July online and on billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
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In a $20 million deal, Julia Roberts will appear in a Lancome ad campaign for the brand’s new Definicils Precious Cells Mascara.
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There is precisely one reason to read a newspaper magazine supplement: because it's there.
(TrendHunter.com) Australian designer Slave Popovski has designed a new breed of futuristic vehicle, the Fluxion. A concept car for the year 2100, the Fluxion is a high-speed car which can run on any extreme terrain.
The…
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There’s a lot of ways to sell a CD but we happen to like this way the best.
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Utilities company E.ON has extended its sponsorship of the FA Cup by one year, reversing a decision made last September to withdraw from its involvement with the tournament this summer.
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| THE ORIGINAL? Mc Donald’s Late Opening – 2003 Source : Cannes Achive Online, Agency : Leo Burnett (Morocco) |
LESS ORIGINAL : Mc Donald’s / Open 24 Hours – 2009 Source : via Adsoftheworld Agency : Heye Group, Unterhaching (Germany) |
Une sélection de portraits et clichés très réussis par le photographe Aaron Farley, basé à Los Angeles. Un vrai style et une belle utilisation des couleurs dans de nombreuses situation, en ville ou en nature. A découvrir dans la suite de l’article.
What a great viral flop, this video for Diesel is supposed to let us with the question fake or not, but you just have the feeling that Diesel is taking us for stupid guys…
Wrth to see this viral flop!
Advertiser: Diesel
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The power of the female breast has been called into action again.
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I’ve worked on more telecoms briefs than I can remember. From Mercury Communications to Virgin Media, consumer TV to B2B banners, “It’s Good To Talk” to “The future’s bright”, writes Simon S Kershaw.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
