Hasta La Creative!

NEW YORK (AdAge.com) — In his three years leading marketing for 24 Hour Fitness, Tony Wells has approached his job much like he would command a battleship: in an aggressive, but calculated fashion.

NEW YORK (AdAge.com) — Ask most major marketers what their primary concerns are today, and you'll inevitably get back responses such as digital, cause marketing and multicultural marketing. But those three areas are far from mutually exclusive as the world becomes increasingly blended.

NEW YORK (AdAge.com) — On a normal day, AT&T has 10,000 mentions on social networks, but during stressful moments like these they rise precipitously. The marketer is out to calm Twitter storms and the like by staffing up its social-media customer-care corps.

NEW YORK (AdAge.com) — Starting this week, AT&T, American Express, Microsoft and dozens of other major marketers will pull the veil off their web ads and show consumers what's inside. It's the first trial of what some hope will become the online ad industry's long-promised self-policing system designed to stave off the growing forces for regulation in Washington, as well as give consumers more control over how they are targeted by advertisers.

NEW YORK (AdAge.com) — After spending years complaining about TV, have advertisers embarked on a new love affair with the medium? Marketers have expressed frustration over pricing, effectiveness and nearly everything and anything else having to do with boob-tube advertising, but now they are running back into Big TV's arms. And they may not want to leave its embrace.

(TrendHunter.com) When it comes to rings, people enjoy standing out and getting the most elaborate in jewelery; the Sevan Bicakci Namesake Jewelry collection is definitely all of that and more. This Turkish brand has created…

Advertising Agency: Y&R Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Director: Steve Dirnberger, Jacque Moodley
Copywriter: Katherine Glover

Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Creative Director: Jakub Hanzlicek
Art Director: Ryan St. James
Published: June 2010

Un court film d’animation au style 8 bit conçu par Jack Cunningham dans le cadre de son projet de fin d’année à l’Université. Intitulé “Stuff and Things”, la vidéo présente un enchaînement de visuels colorés, et au style simple. A découvrir en images dans la suite.

Previously on Fubiz

• Animax Branding
• Paper Plane
• Pixar Office

(TrendHunter.com) What makes a photographer categorized as an artist is the way they’re able to capture a moment and convey a message, idea or emotion in just that one instance. That is exactly the impression that comes…