How a Singapore Insurance Company Responded to Crisis

SINGAPORE (AdAge.com) — Waving the flag of corporate responsibility, Singapore's biggest insurance company is wading into torrential local rains and flooding with a promise to pay for massive property damage. At a time when BP's PR shortcomings have made headlines around the world, the National Trades Union Congress (NTUC), quickly took out ads in local Singapore newspapers with headlines like "You can be sure of one thing with us — someone will pay for this."

GQ wins Cover of the Year at The Maggies

GQ’s September 2009 issue featuring Sienna Miller has won Best Cover of the Year, as well as Best Fashion Cover, at the national awards competition, The Maggies.

GMG Radio buys UBC Media and Ford’s shares of digital multiplex

GMG Radio has increased its ownership of digital radio multiplex company MXR to 37% with the purchase of stakes owned by multimedia content and services company UBC Media and car manufacturer Ford.

Paper Round (21 June) – Government finances and Wimbledon occupy front pages

Today’s newspapers speculate over the contents of tomorrow’s ’emergency’ budget as Wimbledon guides replace the World Cup giveaways.

ZenithOptimedia, MediaCom and Abbott Mead Vickers lead Media Lions shortlist

CANNES 2010 – UK agencies have been shortlisted for 20 Cannes Media Lions awards, with ZenithOptimedia, MediaCom and creative agency Abbott Mead Vickers BBDO leading the pack with three nominations each.

Littlewoods recruits Coleen Rooney for autumn campaign

Littlewoods has signed up Coleen Rooney as its latest brand ambassador, in a bid to pinch market share from its rivals.

JWT stands out as UK makes muted impact in Outdoor Lions

CANNES 2010 – UK agencies secured just 11 nominations in the Outdoor Lions category at the Cannes Advertising Festival, with Brazil amassing 82 out of 419 nominations and Germany 36.

Things I Now Know About Cannes

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This is what I know about Cannes.
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Gatwick Airport unveils ‘challenger brand’ positioning

London Gatwick Airport is rolling out a new brand identity, as part of a £1bn relaunch of the airport by new owners Global Infrastructure Partners.

UK creative shops get just five of 178 nominations for Radio Lions

CANNES 2010 – British creative shops got just five of the 178 nominations in this year’s Radio Lions shortlist at the Cannes Lions International Advertising Festival, with Saatchi & Saatchi leading the way with three nominations.

AMV BBDO leads the way in Cannes Lions press shortlist

CANNES 2010 – Abbott Mead Vickers BBDO has secured eight nominations in the Press Lions shortlist, as UK agencies picked up 35 nominations in all.

Skoda: Flying Trunks

Advertising Agency: ACW Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Copywriter: Uri Marek
Art Director: Tali Dayan
Account Manager: Galia Bialer
Account Superviser: Karen Israel
Media: Yossi Aroeti


Reborn woman out of the vagina

Good shocking print campaign for a gym club.

Reborn-woman.jpg

We push you to the limit so you can feel alive again.

Advertiser: Magali work out system
Agency: Road, Barcelona, Spain

Creative Directors: Emilio Lezaun, Marc Mallafré

Art Director: Marc Mallafré

Copywriter: Aitor Borrás

[…]

Cranky ex-Sprint Customer Dumenco #8232;Gets Satisfaction (Sort of) on Twitter

Last week, after having spent at least an hour of quality time, spread out over several months, with semi-clueless Sprint phone-support people — and waiting on hold to be transferred to other semi-clueless Sprint phone-support people — I broke down and did what I have never done before: I whined to Twitter.

From Greenwashing to Godwashing, BP and Obama Fail at Image Control



The stage for public rage at BP was set a decade ago with the introduction of a green and yellow flower as its logo. The implicit message: British Petroleum, the environmentally gentle oil company.

If Ad Industry Doesn’t Have Debate on Ethics, It’s Doomed to Repeat Its Mistakes


It's high time for the ad industry to formalize the process of ethical debate and discussion — to bring up issues that many people in the business would rather not talk about.

Why Your Brand Should Have a Purpose


As marketing professionals, we spend a lot of time thinking and talking about our respective brands — how to build, strengthen and evolve them to drive customer loyalty. But I believe there's a lot more to it than that, and it has to do with purpose.

ANA Study Shows Wide Disparity on Procurement Value


NEW YORK (AdAge.com) — Agencies' exasperation with their clients' procurement departments has been a hot-button topic in recent years, and a study by the Association of National Advertisers makes one thing clear: It's as bad as you've heard.

How Marketers Can Reduce Tension in Managing Multiple-Agency Relationships

Many marketers are looking for new ways to maximize the value of their multiple agency relationships and to help set up their agencies for success. Below are five best practices shared at recent ANA Agency Relations committee meetings.

CMOs You Should Know: Paul Matsen, Cleveland Clinic Foundation


BATAVIA, Ohio (AdAge.com) — For a Midwest institution out to build a bigger national name, the news couldn't have gotten much better for the Cleveland Clinic Foundation than in the past year. For Paul Matsen, 50, CMO of the Cleveland Clinic for the past four years, it's certainly better news than he had to work with at his last stop.