How a Singapore Insurance Company Responded to Crisis
Posted in: UncategorizedSINGAPORE (AdAge.com) — Waving the flag of corporate responsibility, Singapore's biggest insurance company is wading into torrential local rains and flooding with a promise to pay for massive property damage. At a time when BP's PR shortcomings have made headlines around the world, the National Trades Union Congress (NTUC), quickly took out ads in local Singapore newspapers with headlines like "You can be sure of one thing with us — someone will pay for this."