Hasta La Creative!

Wizard of Dogz is a viral film created by Saint@RKCR/Y&R to promote the new BBC show ‘Over the Rainbow’ a show where Lord Andrew Lloyd Webber is on the search for a new Dorothy and a new Toto for a West End show.

LONDON – David Cameron, Gordon Brown and Nick Clegg are to conduct question and answer sessions on YouTube and Facebook in an attempt to reach younger and first-time voters.

LONDON – Pixie Lott and Gordon Ramsay are fronting the biggest campaign to encourage people to drink milk since the famous ‘Accrington Stanley’ ads of the 80s.

LONDON – Kraft is to invest £3m in promoting its new breakfast biscuit , Belvita Breakfast, and is fronting its TV burst with radio personalities Johnny Vaughan and Lisa Snowdon.

With all that's going on, you could easily build a case that these are not the best of times for brand building — and they're the perfect storm for brand teardowns.

NEW YORK (AdAge.com) — Nick Brien was tapped as just the type of turnaround guy who could save troubled McCann WorldGroup. But less than a week into his new job, things are much, much worse than they initially appeared.

NEW YORK (AdAge.com) — Outdoor, TV and radio ads starring cuddly babies and folkloric warriors are spreading across Afghanistan, a country that's seen so little advertising that finding a local agency was one of the first hurdles of mounting a campaign. But the U.S.-backed push is using insights into traditional Afghan culture to try to encourage a war-ravaged population to help build a more peaceful nation.

NEW YORK (AdAge.com) — An emerging economy and a healthy scatter market have cable executives licking their chops at the idea of being able to turn in a better performance in the upfront marketplace than they did during last year's brutal ad-selling session.

NEW YORK (AdAge.com) — For decades, cable has touted itself as a vast collection of TV channels that caters to niche interests: over here, a channel for music fans; over there, an outlet for aficionados of reality programming, luxury living, outdoor adventure or tales of science fiction. But in recent months, TV viewers have seen any number of maneuvers that show how much harder it is to play narrowly in the world of the set-top box.

LOS ANGELES (AdAge.com) — Ad Age revisits three of our previous predictions on addressable advertising to see what went wrong, who's leading the charge now and what's working for some marketers.