Oasis switches focus to inspire ‘better lunchtimes’

LONDON – Coca-Cola is positioning its Oasis juice drink as the perfect lunchtime refreshment in a year-round campaign succeeding the ‘For people who don’t like water’ activity.

The Revolution Awards – the 2010 winners in full

The Revolution awards culminated in an evening of celebration, humour and networking, but all of the winners had to work hard to impress a panel of 24 judges before making it up on stage.

British Airways marketers go on trial

LONDON – Four current and former British Airways executives, including two marketers, today stand trial at Southwark Crown Court accused of price fixing.

St John Ambulance launches first major marketing campaign in fifteen years

LONDON – St John Ambulance has launched its first major campaign in fifteen years to show the importance of first aid skills.

Stella Artois | The King Of Cannes

Stella Artois King Of Cannes

A Stella Artois quer encontrar o quinto sobrinho de Jacques d’Azur. Se for você, prepare-se para passar o fim de semana no Festival de Cannes (o importante, de cinema, não de publicidade) com tudo pago.

A promoção só é válida para residentes do Reino Unido, mas o site faz uma ótima integração com seus dados do Facebook, alterando o vídeo de acordo com as fotos e informações reveladas no perfil

A criação é da Mother London, com produção da Unit9.

Stella Artois King Of Cannes

Brainstorm #9Post originalmente publicado no Brainstorm #9
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BBC Worldwide prepares to offload magazine division

LONDON – BBC Worldwide, the commercial arm of the BBC, is hoping to offload much of the responsibilities of its high-profile magazine division behind Top Gear and the Radio Times following an eight month strategic review.

New York Youthtography – Skye Parrott Curates Her First Show at Bamart (GALLERY)

(TrendHunter.com) Photographer and creative director of Dossier Magazine, Skye Parrott, is trying her hand at curating in the photography exhibition ‘Younger Than I’ll Be’ at BAMart in Brooklyn, New York.

Artists featured…

Visual search start-up becomes Google’s first UK acquisition

LONDON – Google has made its first UK acquistion, picking up visual search start-up Plink for an undisclosed sum.

Principles Agency retains JD Williams ad account

LONDON – JD Williams, the UK’s largest direct home shopping company, has retained Principles Agency to handle its advertising account.

Fantastical Fairy Art – Escape into a Fantasy World with Elena Dudina’s Paintings (GALLERY)

(TrendHunter.com) Spanish artist Elena Dudina has created these fantastical works of art that are breathtaking. Clearly a talented artist, Elena Dudina has the ability to turn fantasy into reality with how she well she…

Out and About 12 April

Joanna Lumley has an uplifting experience thanks to Clear Channel, while Twitter, Spotify, Google and Comparethemarket.com win trophies at the 2010 Revolution Awards at Grosvenor House

Labour election broadcast goes for crossroads metaphor

LONDON – The Labour Party’s first Party Election Broadcast presents actor Sean Pertwee as an everyman figure trudging over a gloomy moors landscape and telling us about the importance of experience resolve.

Elastosello Acoustic Insulation: Desert, Field, Lake

Advertising Agency: DDB, Santiago, Chile
Executive Creative Directors: Simón Subercaseaux, Matías Lecaros
Creative Director: Eddy Fernández
Art Directors: Cristián Seisdedos, Sergio Duarte, Tomás Garís, Matías
Copywriters: Eddy Fernández, Cristián Seisdedos
Photographer: Gonzalo Arévalo
Illustrator: Gonzalo Arévalo


Peter Kay returns to John Smith’s

Comedian Peter Kay is set to make a return as the John Smith’s brand ambassador after a five-year break from the ale brand’s ads.

Asda on the hunt for chief executive as Andy Bond steps down

Supermarket chain Asda is on the hunt for a new chief executive following Andy Bond’s decision to step down from the role after five years

The girl with the moustache and thick eyebrow

New viral video campaign for the Mini turbo car with a girl on a scooter receiving a flying moustache and eyebrows

Be turbo, be mini

Advertiser: Mini

Agency: Taxi2

Start-up introduces paid search model to Twitter

LONDON – Bill Gross, the brains behind the original model for paid internet search, is attempting to replicate the model for Twitter with the launch of his start-up, TweetUp.

Green Party launches personalised party election broadcast

LONDON – The Green Party has positioned itself as “a true alternative” to the main political parties in its new advertising campaign launched ahead of next month’s General Election.

Paper Round – a morning look at the day’s newspapers (12 April)

LONDON – Labour’s election manifesto dominates the front pages today, with The Times reporting on Labour’s plan to ‘force foreign workers to speak English’, and The Daily Telegraph revealing plans to ‘win back Middle England’.

Bauer Media’s radio MD Travis Baxter steps down

LONDON – Travis Baxter, former managing director of radio at Bauer Media, has stepped down from his full-time role at the media company after six years.