“Saving planet from tourists since 2004. Azonzotravel.”
Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Vicky Gitto
Photographer: Stefano Alessiani, Andrea Fumagalli, Marina Repetto, Davide Breghelli
Group Client Director: Francesca Baroni
Published: March 2010
NEW YORK (AdAge.com) — Conde Nast is treading firmly on guarded agency turf by offering creative services to advertisers — even for ads that don't run in Conde Nast properties. The glossy publisher's in-house creative services group known as CND Studios is now accepting client assignments to craft ad campaigns regardless of placement.
NEW YORK (AdAge.com) — In the first weeks of the iPad launch, retailers have been largely left out of the conversation. But industry executives believe the device could have a major impact on everything from retailers' catalogs to e-commerce to enhancing the in-store experience.
NEW YORK (AdAge.com) — With the upcoming launch of the 2011 Fiesta, Ford is changing its approach to marketing new models, and that includes turning its brand over to its fans online.
(TrendHunter.com) Victoria’s Secret stunner Rosie-Huntington Whiteley looks as sexy as ever in her latest spread for Harper’s Bazaar Russia May 2010. Shot by photographer Alan Gelati, ‘Rosie’ brings us short patterned dresses,…
SAN FRANCISCO – Facebook founder Mark Zuckerberg today announced his vision for the future of the social web and the social network’s new ‘Open Graph’ concept during his keynote speech at the annual F8 developer conference in San Francisco.
Online display advertising — an $8.7 billion market in 2010 — is undergoing change at a pace not seen since Google transformed search and invented PPC advertising. The change is welcome, as display catches up to the market for search advertising in terms of efficiency and targetability. But, the transformation will bring a sharp struggle for margin in the online ad delivery chain, leading to a new wave of digital M&A.
NEW YORK (AdAge.com) — WPP's MediaCom was named Agency Network of the Year at the second annual Festival of Media Awards in Valencia, Spain, last night. Agency of the year honors went to Havas' MPG Mexico and the Financial Times took home the Media Owner of the Year award.
LONDON – The release of the romantic drama ‘Dear John’ helped Grolsch’s first cinema campaign in five years deliver more than 884,163 impacts last weekend, according to estimated figures from Digital Cinema Media.
LONDON – Publicis Groupe’s ZenithOptimedia has promoted John Taylor from director of client service, to chairman of its worldwide division.
LONDON – Omnicom’s OMD has appointed Liz Workman, Vodafone’s head of global media, to head the network’s £1bn Vodafone global media account.
LONDON – Data watchdogs from the UK and nine other countries have criticised Google’s disregard for privacy in its Buzz and Street View services and called on the company to incorporate “mimimum” principles in future products.
NEW YORK (AdAge.com) — In the crazy world of Latin American futbol, it makes sense that a soccer coach who can get a long-shot team into contention for this year's World Cup should be considered for sainthood.
At least that's what they think at the Association of Chilean Soccer Fanatics (Asociacion de Fanaticos del Futbol Chileno). With the help of Grey Chile, they created a digital sanctuary under the name "Light a Candle," where Chileans are invited to light 100,000 virtual candles as an initial step to creating Chile's first soccer saint.
Coup de coeur pour les travaux de l’américaine Erika Iris Simmons, aussi connue sous le pseudonyme d’iri5. Des illustrations uniques réalisées à partir de bandes magnétiques de cassettes audio ou vidéo pour représenter avec talent des visages de personnalités.
LONDON – AOL’s former advertising sales director Sarah Perry has joined Goviral in the new role of client and agency director, three months after leaving the technology giant.
Barry McIlheney, the new chief executive of the PPA, tells Harriet Dennys how he plans to re-energise the ailing magazine trade body and remind media agencies how “bloody brilliant” magazines are
NEW YORK (AdAge) — With their ability to cheaply reach eyeballs, online ad networks have commanded more money and attention from marketers in the past few years, thus edging out content sites in the conversation for ad dollars. A recent study, however, claims content is back.
LONDON – Today’s newspapers have diverse reactions to the lifting of the ban on flights, while Debenhams hopes to get readers shopping with an offer in the Daily Express.
(TrendHunter.com) I’ve heard that office romances happen quite often but I don’t think too many are as steamy as the one showcased in the Vogue Paris May 2010 issue. ‘La Decadanse,’ inspired by a shoot featuring 1974 lovers…
LONDON – Guardian News & Media (GN&M), the publisher of The Guardian, has appointed Chris Lawson, the former brand director for Absolute radio, to the new role of content sales and marketing director.
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