Specsavers’ bikini girls take over MSN homepage

LONDON – Specsavers has extended its TV campaign, a Lynx parody called ‘The Specs Effect’, with an MSN homepage takeover that goes live today.

Specsavers takes over MSN with bikini girls

LONDON – Specsavers has extended its TV campaign, a Lynx parody called ‘The Specs Effect’, with an MSN homepage takeover that goes live today.

Luxury brands focus on digital retail experience

LONDON – Brands and high-end retailers, including House of Fraser and Selfridges, are preparing to launch virtual shopping experiences using cutting-edge digital technologies.

Dr Martens uses music to build online presence

LONDON – Dr Martens is planning its biggest digital marketing push to date as it looks to modernise
its image.

Paper Round (23 March) – a look at the day’s newspapers

LONDON – David Cameron’s wife, or “Sam Cam” as she has been dubbed by the press, is on the front pages again today after announcing she is pregnant and expecting in September.

Lumley backs homeless charity with hand-painted ad

LONDON – Actress Joanna Lumley will hand paint an advertising billboard next week to promote a campaign by homeless charity Thames Reach.

Casa Son Vida

Le studio Marcel Wanders a conçu l’intérieur de Casa Son Vida, une villa de luxe sur l’île de Majorque (Espagne). Le bâtiment est composé à la fois d’éléments historiques et contemporains, avec une nouvelle extension par Tec Architecture entre formes rondes et carrées.



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Previously on Fubiz

China claims Google has ‘violated’ agreement

LONDON – The Chinese Government has hit out at Google’s decision to close its site in China, claiming the internet giant has “violated its written promise” and is “totally wrong”.

Premier Foods signs celebrities for Great Little Ideas push

LONDON – A clutch of celebrities from Terry Venables to former Oxo mum Lynda Bellingham, will be pushing Premier Foods brands in an MCBD campaign planned around the launch of ‘Britain’s Got Talent’.

Nike Rugby: Hello

“HELLO. France welcomes her English friends. We look forward to a nice 100th anniversary match.”

In anticipation of the final Six Nations rugby match tomorrow, Nike is launching a print and OOH campaign that humorously plays on the classic rivalry between the French and English Rugby squads. In the history of the Six Nations, the battle between France and England has always been the most fierce and respected match-up. Nike wanted to pay homage to the tournament finale, also known as ‘The Crunch’, with a clever play on the way the French treat their English guests. A warm welcome from the French rugby team to their arch rivals, England. What makes this match even more exciting is that it not only marks the 100th Anniversary since their first match-up, if France beats England they will take the Grand Slam Trophy home.

Advertising Agency: Wieden+Kennedy, Amsterdam,
Agency website: http://www.wk.com
Creative Director: Mark Bernath and Eric Quennoy
Art Director: Craig Williams
Copywriter: Dave Smith
Photographer: Christian Weber
Head of Art Buying: Andrew Koningen
Account Team Gene Willis, Frederic Point
Published/Released: 19 March 2010


Cat jump in slow motion Wiskas viral video

After the viral video campaign for Pedigree with dogs jumping in slow motion, Wiskas is launching a viral video with a cat jumping in slow motion.

Jumping up to 7 times the length of her tail
A perfect landing

Advertiser: Wiskas

Earth hour: switch off lights on March 27

2 viral video campaigns to save the planet by switching off the lights the 27 march.

Advertiser: myearthhour.org

Mini Golf La Bolleur

A l’occasion du Milan Design Week, le collectif La Bolleur en provenance d’Eindhoven (Steie van Vugt, Timon van der Hijden et Zowie Jannink) viennent de réaliser cette série de mini-trous de golf en bois. Une déclinaison complète à découvrir à travers plusieurs images dans la suite.



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Previously on Fubiz

My Media Week: Alastair Bannerman, managing director, Starcom

A peek at the media diary of Alastair Bannerman, managing director of Starcom

Lipton Ice Tea shelves TV ad campaign

LONDON – Lipton Ice Tea is scaling back its UK marketing plans, with industry experts suggesting that the brand could struggle to find favour with consumers here.

COI overtakes P&G with £208m annual adspend

LONDON – The COI has become the UK’s biggest-spending advertiser, after increasing its spend to £208m in 2009.

British Airways’ YouTube videos win public favour

LONDON – British Airways is winning over consumers with activity rolled out in response to its cabin-crew strike, according to the findings of an exclusive Marketing survey.

Pelé to launch sportswear range with viral videos

LONDON – Legendary Brazilian footballer Pelé is to unveil his own sportswear brand at this summer’s FIFA World Cup with a ‘street football’ viral campaign.

PepsiCo sets health target across entire product range

LONDON – PepsiCo UK has unveiled a 10-year strategy to make its food and drink products healthier.

Giffgaff joins Chatroulette in brand experiment

LONDON – Giffgaff, the O2-run mobile network, will use ontroversial video chat service Chatroulette to target ‘free-thinking’ customers.