As Ad Age celebrates 80 years, I'm reminded of a question people often asked at the end of 2007 when I became publisher and Ad Age was just a spry 77: What did I want to accomplish in the next five years?
NEW YORK (AdAge.com) — Rosemarie Ryan and Ty Montague — JWT North America's outgoing leaders — are mum about plans for their new venture, but industry executives say their shop will be touted as more of a marketing consultancy than a traditional ad agency.
NEW YORK (AdAge.com) — So much for "Keep it simple, stupid." ABC's "Lost" may have shed millions of viewers as the show grew increasingly complex, but the remaining fans are so intense that marketers are spending big to appear in the program's on-air farewell. The cost of a 30-second ad in the final episode of the series is coming in around a whopping $900,000, according to media buyers.
NEW YORK (AdAge.com) — Hulu is everyone's favorite provider of TV on the web, but it's facing an ideological battle over its future. On one side are its network backers, which would like Hulu to become a paid service. On the other is the advertising community, which would like to keep Hulu free as a test-bed for new targeted-ad formats that can't be skipped.
Merton, o piano-guy do ChatRoulette, está de volta em sua segunda sessão de improvisos.
Já são mais de 400 mil views em menos de 48 horas, e sim, você deveria assinar o canal do cara no YouTube.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — The newspaper battle that recently began inside Starbucks has welcomed another contestant: The Wall Street Journal is going on sale in 450 of the coffee chain's stores in New York City and nearby parts of New York, New Jersey, Connecticut and Pennsylvania. The move comes two weeks after USA Today joined The New York Times in Starbucks stores around the country and less than a month before The Journal introduces a New York edition.
(TrendHunter.com) For the week of March 22nd, these are the Top 50 trends, which include Summertime Inktography, Crowded Housetography and Untouched Beautography. The rankings are based on hundreds of thousands of views…
(TrendHunter.com) I am sure we have all had those moments in our childhood where we vaguely remember the brutal mistakes our parents made. Thankfully, most of those are not documented forever, unlike these parenting fails.…
(TrendHunter.com) Anna Maria Jagodzinska poses for Numero’s April 2010 issue in an awe-inspiring editorial featuring a euphoric colour scheme. The pinks, purples, blues and interesting blurred shots are incredibly dreamlike.…
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Advertising Agency: JWT, Dubai
Chief Creative Officer: Ramsey Naja
Executive Creative Director: Chafic Haddad
Copywriter: Peter Moyse, Hunter Simms, Julia Rutherford
Advertiser’s Supervisor: Francois Kanaan
Account Manager: Roland Zahra
Account Supervisor: Natalia Abboud
Art Director: Zeinoun Chamaa
Illustrator: Zeinoun Chamaa
Via [Dubai Lynx]
Evian continues the baby mania in this new print campaign from BETC Euro RSCG in Paris. Shot by fashion photographer Nathaniel Goldberg, the ads features ‘real people’ rather than models, and contain the new Evian strapline: Live Young.
Advertising Agency: BETC Euro RSCG, Paris, France
Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Copywriter: Valérie Chidlovsky
Photographer: Nathaniel Goldberg
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| THE ORIGINAL? Stress Shoes – 2006 “Shoes can tell who you are” Source : Cannes Archive Online, Agency : Bruketa &Zinic Zagreb (Croatia) |
LESS ORIGINAL : Tervolina “Because shoes matter” – 2009 Source : Golden Hammer Advertising Festival Winner, AdForum, Agency : BBDO Moscow (Russia) |
| Une idée qui fait du porte à porte? Déjà que ça ne vole pas très très haut, et qu’en plus elle a déjà été faite : ça donne un “golden hammer” très bien payé pour cette agence Russe… |
(TrendHunter.com) An artist hard at work will always be worth talking about–just check out the Bill Wadman ‘More Drabbles’ portfolio. I actually covered his original ‘Drabble’ series earlier this year and he already has…
“Life doesn’t stop for pictures.”
Advertising Agency: DDB, New York, USA
Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Scott Cooney
Photographer: Craig Cameron Olsen
Imaging: John Cason, Aaron Needham
Published: February 2010
(TrendHunter.com) To celebrate 33 successful years in the fashion business is no small feat, so it’s no wonder Korean label Tomboy took this opportunity to celebrate this momentous occasion with a very special issue of…
(TrendHunter.com) Olivia Grace Bolles, or just Olivia Bee, is one of the “Art Stars” for the Converse/Dazed 2010 Emerging Artists Award. What sets her apart from the bulk of the up-and-comers, though, is her youth. Commending…
(TrendHunter.com) I need to step my game up if I am ever going to afford Vuk Dragovic’s ‘Atreides’ Yacht. Being a baller on a budget is not very conducive to owning a yacht.
What makes the ‘Atreides’ Yacht different from…
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