My Media Week: Clare Myerscough, News International

A peek at the media diary of Clare Myerscough, head of business intelligence at News International

Engine partners with Martin Puris and John Bernbach to launch in US

LONDON – Engine, the integrated communications company which owns WCRS and Partners Andrews Aldridge, has partnered with advertising luminaries Martin Puris and John Bernbach as it launches into the US market for the first time.

Edelman hires BBC news chief to create content for clients

LONDON – PR firm Edelman has appointed Richard Sambrook, the BBC’s director of global news, to a global role designed to help clients create and shape content.

A girl beaten by a man in her class video

In this video we can see a man beating a girl in the middle of the classroom.

Stop the Traffik Start Freedom

Advertiser: Stop the Traffik
Agency: Leagas Delaunay

Saint@RKCR appointed to launch Emortal.com

LONDON – Saint@RKCR has been appointed to handle the brand identity and integrated advertising for the launch of Emortal.com, a new online service that allows families to create a multimedia archive of their family life.

Sony to launch interactive TV show for gamers through Playstation

LONDON – Sony Computer Entertainment Europe is launching a high-definition interactive TV show for gamers.

Ice skating and Gordon Brown make it ITV’s Sunday night

LONDON – ‘Dancing on Ice’ and prime minister Gordon Brown’s emotional interview with Piers Morgan helped ITV1 to stay in front of BBC One last night, according to unofficial overnight figures.

Virgin Media reviews creative accounts

LONDON – Virgin Media is reviewing its advertising, digital and direct marketing accounts, held by Rainey Kelly Campbell Roalfe/Y&R, Spike and Rapier.

Seat: The road

“Avoid surprises. AFS Side Lighting System. On Seat Ibiza.”

Advertising Agency : Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Jérome Gonfond
Copywriter: Benjamin Dessagne
Photographer: Ilario&Magali
Retoucher: La souris sur le gâteau
Art Buyer: Elena Mazzenti-Houel


Paper Round (15 Feb) – a look at the day’s newspapers

LONDON – The BNP assault, a gastric op for an 18 stone teenager and the death of Dick Francis are among the stories making headlines today while fish and chips are on the menu for Daily Express readers.

Ocean bolsters sales team

LONDON – Outdoor media owner Ocean Outdoor has appointed four new sales staff and promoted Claire Shooman to the position of head of digital following the expansion of its portfolio.

Dubit slams claims about using children to promote junk food

LONDON – Dubit Insider, the Leeds-based agency accused of paying children to plug junk food through social media sites, has hit back today, calling the allegations “totally inaccurate” and “highly misleading”.

Manchester City runs Bellamy viral to promote clash with Liverpool

LONDON – Manchester City striker Craig Bellamy stars in a new online and outdoor campaign to promote his club’s upcoming fixture against his former team Liverpool.

Virgin boss criticises US support for BA and American Airlines tie-up

LONDON – British Airways’ plan to join forces with American Airlines has met with initial approval from the US Department of Transportation, to the outrage of Virgin Atlantic boss Sir Richard Branson.

What Goes Up (The Desert)

Réalisé sans aucun trucage, “What Goes Up” est la première partie d’une série de films acrobatiques réalisés par Partick Lawler. Entièrement tourné avec le Canon 7D, la musique composée pour l’occasion est de Leo Kaliski. A découvrir en vidéo dans la suite.



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Previously on Fubiz

Shane Meadows directs new teenage violence ads for Home Office

LONDON – ‘This is England’ director Shane Meadows has directed a series of TV ads for the Home Office that aim to prevent violence and abuse in teenage relationships.

Aldeas Infantiles SOS: Mothers Wanted

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Armando Macchi, Ricardo Gómez
Copywriter: Ricardo Gómez, Armando Macchi
Art Director: Armando Macchi, Koop González
Agency Producer: Calle/RNL


Independent sale talks deadline put back 11 days

LONDON – Independent News & Media (IN&M) has extended its period of exclusive talks with Russian oligarch Alexander Lebedev about a sale of The Independent and Independent on Sunday until Friday 26 February.

Mercedes-Benz: “Gullwing” Teaser Poster

Mercedes-Benz asked us to get people excited about the release of the SLS AMG at the 2009 Frankfurt Auto Show. Jung von Matt/Alster, Hamburg needed to use traditional media in a new and unseen way.Solution:Gorgeous styling, 571 horsepower, and a top speed of over 300 kph make the SLS AMG a supercar. But its gullwing doors make it an icon. So we created a simple announcement poster and placed it into glass-covered billboards, leaving the glass doors open, gullwing style. We worked with JCDecaux to modify the doors to open further. Result:The media truly became the message, and the launch of the SLS AMG became the talk of the town.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative team: Jonas Keller & Daniel Pieracci
Executive Creative Director: Armin Jochum, Deneke von Weltzien
Creative Director: Thimoteus Wagner
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Designer: Andreas Wagner


Centraal Beheer: Just call us live accidents

For our new “Just call us” campaign, we brought the slogan to the people. We built several LIVE accidents and placed these all around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the “Just call us” LIVE website, people could download their own photo and vote for their favorite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new “Just call us” campaign looked like.

Advertising Agency: DDB, Amsterdam, The Netherlands
Art Directors: Robert van der Lans, Dennis Baars
Copywriters: Ruben Sonneveld, Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen
Published: December 2009