Un mélange d’origami et de 3D mettant en scène une guerre de papier, rappellant le superbe spot World of Paper. Un travail de l’étudiant à la Filmakademie Makaio Tisu, sur des images développés par Megatron et le son par Qalaih Doskope. A découvrir en vidéo dans la suite.
LONDON – Nestlé, the maker of Kit-Kat and Carnation Milk, has reported a 4.1% uplift in underlying sales in 2009, thanks in part to the performance of its coffee brand Nespresso.
LONDON – Save the Children is launching a new legacy marketing campaign in an attempt to encourage the charity’s supporters to continue donating even after they have passed on.
The News International Commercial Awards, the launch of Recognise magazine, the IPA Convenors’ Fight Club and veteran Campaign journalist John Tylee’s leaving party at Abbott Mead Vickers BBDO
25 anos após a gravação original, “We Are The World” volta atualizado para ajudar o Haiti. A lista de artistas, entre músicos, atores e até uma aparição pós-túmulo do Rei do Pop, é tão eclética quanto você possa suportar.
Publicado no dia 13 de fevereiro, o vídeo ultrapassou em poucos dias a marca de 11 milhões de views, arrecadando fundos com a venda da música no iTunes e doações via SMS. É o primeiro lugar do ranking de vídeos mais assistidos da semana, de lavada.
2. Uma breve história de quase tudo
Do quinto lugar na semana passada, para a segunda posição hoje. Publicado no dia 4 de janeiro, “A Brief History of Pretty Much Everything” foi descoberto tardiamente, mas atingiu qause 2 milhões de vieews em poucos dias.
É uma animação stop motion feita em um caderno, com 2100 páginas, trabalho de curso de arte feito por Jamie Bell.
3. Rihanna “Rude Boy”
Clipe oficial da música “Rude Boy” da Rihanna. Mais de 3 milhões de views em 1 semana. Chris Brown não incluso.
4. Windows Phone 7 Series
Durante a Mobile World Conference, em Barcelona, a Microsoft apresentou seu novo sistema operacional mobile, o Windows Phone 7. O vídeo oficial, publicado no YouTube no dia 12 de fevereiro, ultrapassou 620 mil views, entrando em quarto lugar no ranking dessa semana.
5. Google Parisian Love
O comercial do Google veiculado durante o SuperBowl foi o primeiro colocado no ranking da semana passada. Caindo quatro posições, continua entre os mais vistos, acumulando 4.1 milhões de views.
———————————————— * Top 5 Viral é um ranking do Brainstorm #9 que apresenta os vídeos mais assistidos na internet durante a semana. Os dados, mensurados e compilados, são fornecidos pela Unruly Media.
(TrendHunter.com) Combining the nerd look with the indie rocker has been an ever increasingly hot trend as of late, and the Michael Bastian Fall 2010 line brings the two worlds together in perfect unison.
LONDON – YouTube has announced it will stream live this afternoon’s press conference by Tiger Woods, which will see the golfer speak publicly for the first time since he admitted to marital infidelity in December.
LONDON – David Cameron’s proposals for an elected Conservative Party to establish a website for parents concerned about marketing tactics used on children is “ill-thought-out”, according to Hamish Pringle, director general of the IPA today.
LONDON – Hotly tipped social networking site Foursquare has hit back at mock website Pleaserobme.com, which highlights the dangers of giving your exact location on social media sites in case the information is used to burgle your house.
LONDON – Channel 4 eclipsed its commercial rivals and the BBC’s ‘MasterChef’ launch last night as 4.5 million viewers tuned in for ‘My Big Fat Gypsy Wedding’, according to unofficial overnight figures.
LONDON – Outdoor media owner CBS Outdoor’s profits were hit hard in the fourth quarter, with a 97% year-on-year drop in global operating income to $1m (£650,000), leading to a $96.9m operating loss for 2009.
Une campagne réalisée pour la chaîne de télévision Sky à propos de leur passage en haute-définition. La baseline est explicite “Goodbye low definition”, sur un travail de l’agence 1861united à Milan, une illustration de Xchanges et une post-production de German Finko.
LONDON – Microsoft and Yahoo! plan to complete the integration of their search listings and advertising sales efforts outside the US by early 2012, following European and US regulators’ clearance yesterday of their 10-year deal.
LONDON – National debt, council job cuts and the Dalai Lama all make today’s covers while The Guardian fails to promote The Observer’s re-launch on Sunday.
LONDON – Independent News & Media senior management is set to ignore objections from staff journalists by halving staff redundancy terms at The Independent titles, according to a well-placed source.
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