Jan
05
MRM creative director Drew Forsyth quits for Flourish
Posted in: UncategorizedLONDON – Direct and digital agency Flourish has hired MRM London creative director Drew Forsyth as creative director.
Jan
05
Audi CMO: What U.S. Automakers Are Doing Wrong
Posted in: Uncategorized
NEW YORK (AdAge.com) — German luxury brand Audi is a refreshing change from what most of the news in the auto business has been about lately. The Volkswagen subsidiary has pumped up its U.S. advertising budget by 20%, increased its market share and been surprisingly successful in marketing "clean diesel" models against competitors' hybrids. In this eight-minute video, Audi America CMO Scott Keogh recaps the company's strategies at the same time he wags his finger at what he portrays as the hopelessly bland marketing of U.S. domestic automakers.
Jan
05
Comet picks Jam for first social media effort
Posted in: UncategorizedLONDON – Electronics giant Comet has appointed i-level’s social media unit Jam as its first social media agency.
Jan
05
The hamster wheel for human
Posted in: UncategorizedA nice video with a man walking in a hamster wheel Advertiser: Nissan Agency: TBWA Toronto
Jan
05
Pearl Jam também oferece música em troca de um tweet
Posted in: Uncategorized
Jack Johnson usou o Twitter para promover seu novo álbum em setembro passado. Agora o Pearl Jam faz o mesmo.
Em troca de um tweet, através do site justbreathe.pearljam.com, você recebe o código para download da música “Just Breathe” no iTunes. Na verdade, trata-se de uma versão ao vivo da canção que está no disco “Backspacer”, gravada em Austin.
Um preço simbólico a pagar para quem é fã da banda. E quem não quiser promover o Pearl Jam em seu Twitter, pode pagar U$1.98 no iTunes para comprar a música. O que você prefere?
Post originalmente publicado no Brainstorm #9
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Jan
05
Railroad Homes – The Bridge House is Nestled in the Trees of Rural Austrailia (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Bridge House is a small, cozy home that lives among nature in rural Australia. Nestled in the forest, the Bridge House looks as though it is made from an old train car that was used as a bridge to…
Jan
05
feedproxy.google.com added in your feedburner url kills tweetmeme
Posted in: Uncategorized
Thankfully, some of you have dropped me messages to alert me that my the retweet button from tweetmeme on this blog was not working anymore since a week. I have done some research to find out what has changed… Basically since 1 week google has migrated the feedburner url to […]
Jan
05
Sensual TV-Tography – The Lauren WK Photoshoot Channels Old School Burlesque (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Sometimes all a girl wants to do is strip down to her naughtiest pieces of lingerie and pose on top of the most broke down television she can find. Like in this Lauren WK photoshoot.
This up and coming…
Jan
05
Mentos | Instant Beatbox Expertiser
Posted in: Uncategorized
Eu sempre achei beatbox uma coisa estúpida. Se eu passo por um canal de TV e tem alguém fazendo isso, geralmente aquele cara do Charlie Brown Jr., saio correndo e me escondo atrás do sofá.
Mas a Mentos gosta do lance, e baseada em seu comercial “Beat It” para a linha Aqua Kiss, lançou o Instant Beatbox Expertiser.
Você liga a webcam, faz caras e bocas, seleciona algumas “batidas”, e pronto, já tem o seu vídeo de beatbox no ar. Eu só assisti alguns vídeos, por obrigação profissional, mas já tem todo aquele maravilhoso mundo de conteúdo gerado pelo usuário na galeria.
Post originalmente publicado no Brainstorm #9
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Jan
05
Premier League in search for technology partner
Posted in: UncategorizedLONDON – The Premier League is looking to tap into the digital sector by adding a technology partner to its sponsorship and partnership programme.
Jan
05
Assucena to take up new role at Marie Claire
Posted in: UncategorizedLONDON – IPC’s women’s monthly Marie Claire has promoted Helen Assucena to the newly created role of head of fashion and international.
Jan
05
Robert Samuel Hanson
Posted in: UncategorizedCoup de coeur pour le style et les illustrations de l’artiste Robert Samuel Hanson. De nombreux clients et publications dans The Economist, The New York Times Magazine ou Monocle. Il est représenté en Europe par l’agence londonienne Eye Candy. Plus d’images dans la suite.
Previously on Fubiz
Jan
05
Apple to unveil its tablet computer later this month
Posted in: UncategorizedLONDON – Apple will ignite a battle with Amazon and open up the e-reader market with the unveiling of its much talked of tablet computer device later this month.
Jan
05
ITV1 tops Monday primetime viewing with 6.7m viewers
Posted in: UncategorizedLONDON – The first in a new Lynda LaPlante crime series on ITV1 edged out BBC One’s ‘Hustle’ to claim the most viewers in the 9-10pm slot, according to unofficial overnight figures.
Jan
05
Apple to acquire Quattro Wireless for $275m
Posted in: UncategorizedApple is to secure its top position in the mobile market with the expected acquisition of mobile advertising business Quattro Wireless for $275m (£171m), according to reports.
Jan
05
AXA Insurance recruits Swiftcover marketer Tina Shortle
Posted in: UncategorizedLONDON – AXA Insurance has promoted Swiftcover.com marketer Tina Shortle to the position of marketing director.
Jan
05
Labour Party campaign funding on the slide as Tories launch poster offensive
Posted in: UncategorizedLONDON – The Labour Party will have significantly less money than the Conservatives to spend on marketing in the run-up to the general election.
Jan
05
Avatar vs. Pocahontas
Posted in: UncategorizedMuito já se falou da semelhança de “Avatar” com dezenas de outros roteiros de filmes, todos com o mítico padrão da Jornada do Herói descrita por Joseph Campbell em seu “O Herói de Mil Faces”.
Maior ainda é a semelhança do filme de James Cameron com s história de “Pocahontas” da Disney. A imagem abaixo é um exercício de troca de nomes de personagens e lugares. E não é que tudo se encaixa?
| Via /Film
Post originalmente publicado no Brainstorm #9
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Jan
05
Kraft ups offer for Cadbury as Nestlé pulls out of bidding
Posted in: UncategorizedLONDON – Kraft Foods is upping its hostile attempt to acquire Cadbury, as rival Nestlé pulls out of bidding for the UK confectionery company.
Jan
05
Rob Norman to head GroupM North America
Posted in: UncategorizedLONDON – WPP has handed GroupM Interaction chief executive Rob Norman the additional role of chief executive of GroupM North America, providing a sign of its belief in the importance of digital expertise.
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