Affiliate Summit West Kicks Off With Foursquare Foolery

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The first night of Affiliate Summit is always an enjoyable one primarily for two reasons.
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Mafia Hipster Wear – Married to the Mob Spring 2010 is a Killer Collection (GALLERY)

(TrendHunter.com) The Married to the Mob Spring 2010 line has just shown up on the scene and it’s a hipster-chick, mafia mashup. Everything from zipper back shirts to skintight, high-waisted shorts makes an appearance in…

Heroin-Chic Photography – The Silja Magg Photoshoot Captures the Morning After (GALLERY)

(TrendHunter.com) Iceland-born photographer Silja Magg has a knack for capturing the essence of her subjects. The Silja Magg photoshoot shown here encapsulates a heroin-chic theme, featuring a bed-tousled, scantily-clad…

Li Ning Has Sporting Chance at Becoming a Global Brand


Li Ning Co., Ad Age China's 2009 Marketer of the Year, doubled its sales last year and caught up to Adidas, the longtime No. 2 player in China's sportswear market, according to some estimates. Now it's taking on Nike and Adidas overseas.

Realidade (Hyper) Aumentada

Realidade Hyper Aumentada

Lembra daquele vídeo da Nokia, que apresentava o que chamam de Realidade Mixada e alguns exemplos de uso da tecnologia no dia a dia?

Esse exemplo abaixo, criado pelo arquiteto Keiichi Matsuda, pode parecer um pouco menos onírico, mas mostra as consequências da realidade aumentada quando contextualizada com o cenário e objetos, apresentando informações de tudo o que tem e funciona na sua cozinha.

Atente para a função de controle de publicidade contextual, em um exemplo bem atual: encha seu campo visual de propaganda, criando um caos, em troca de alguns centavos.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Companies Should Send Candidates Thank-You Notes, Too


It's not only job candidates who should be expected to send follow-up thank-you notes or e-mails after an interview; interviewers should send them, too, as a gesture of goodwill — and a good PR move for the company.

T-Post: Camiseta com realidade aumentada

T-Post Augmented Reality

A T-Post funciona como um clube de camisetas. Na verdade, uma mistura de moda e revista. Cada artigo do site é representado por uma camiseta.

Você assina a “loja”, e a cada seis semanas receberá um novo modelo direto da Suécia, por 19 euros cada. Enviam inclusive para o Brasil.

A nova edição da T-Post apresenta uma camiseta com realidade aumentada. Você veste, liga a webcam e pode jogar “pedra, papel e tesoura” com o computador.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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The life of the brands in logos video Logorama

Great animation with all the logos of the top brands! This will be a great viral video. Advertiser: Logorama

What Would Happen if ‘The Situation’ Wore His Pants on the Ground?


Because pop-culture junkies cannot live by Lenogate alone, this week's Trendrr chart — possibly the most important Trendrr chart in the history of Trendrr charts ever — takes a look at Twitter buzz surrounding something other than Coco and The Chin.

Will Financial Times’ Metering Success Work for NY Times?


NEW YORK (AdAge.com) — Although the The Financial Times has been using a meter to charge its most frequent web readers since 2007, The New York Times is still taking an uncertain path by deciding on a meter for its own site.

Top 10 Corporate Marketers in the U.S. Asian Market in 2009


Most of us want to forget about 2009. The loss of clients. Reduced budgets. Layoffs, reduced hours, and awkward moments around the proverbial water cooler. But with the bad comes some good. And for corporate marketers who stayed the course in marketing to Asian Americans, you've made my Top 10 list of the top corporate marketers in the U.S. Asian market.

When an Agency Hires Another Agency


Like many small agencies, our new-business efforts were in full swing last year — focused on both offsetting budget cuts and trying to (as always) bolster our client roster. Against the backdrop of this heavy influx of presentations, meetings, proposals, RFPs and pitches, we found ourselves in a unique situation with a couple of our clients. We were helping them hire niche agencies that provided services that were beyond our core competencies.

Leslie Philips fronts new Shreddies campaign

LONDON – The latest ad in Nestle’s Shreddies-eating ‘Knitting Nanas’ campaign breaks on ITV tonight featuring iconic ladies’ man Leslie Philips, famous for uttering the line “ding dong”.

Mark Smith joins Discovery

LONDON – Mark Smith, former vice-president of corporate finance at Reed Elsevier, has joined Discovery Networks International as vice-president of strategy and mergers and acquisitions.

McCann Erickson NY creates pro-bono Haiti campaign

NEW YORK – McCann Erickson NY and its sibling media agency Universal McCann have created a pro-bono ad campaign for Haiti, working in conjunction with the International Rescue Committee.

Misa digital guitar, the touch guitar viral video

Amazing demo for an amazing product. the Misa digital guitar is a touch guitar. Advertiser: Misa Digital Guitar Demo

Kindle Offers 70% Royalty to Book Publishers and Authors


Amazon's new offer of 70% royalties for book publishers and authors will pressure pricing across the book industry, but doesn't include newspapers and magazines bitter over the small cuts they get.

Jim Marshall joins start-up Media By Permission

LONDON – Jim Marshall, the former executive director of Starcom MediaVest Group and former chairman of the IPA’s Futures Group, is joining CRM start-up Media By Permission as non-executive director.

Radio industry to develop integrated list for digital and FM stations

LONDON – The UK radio industry has announced a commitment to work with manufacturers to develop an integrated station list which will enable listeners to tune between FM and digital frequencies more easily.

The New York Times confirms plans to charge

LONDON – The New York Times has confirmed it will charge for content using a metered system, but will not begin doing so until 2011.