Dec
01
William Hill launches World Cup draw betting promo
Posted in: UncategorizedLONDON – Bookmaker William Hill is launching a promotion to run alongside Friday’s draw for the World Cup.
Dec
01
PLANET MEDIA: Media Week’s weekly news round-up
Posted in: UncategorizedIn The News Lewis to head new digital unit at TMG – TMG named Will Lewis, editor-in-chief, as managing director of digital to run a new division to be housed in Euston.
Dec
01
American Express to follow Tesco model and sell customer insight from its database
Posted in: UncategorizedLONDON – American Express has created a new analytics and consulting unit to sell insights based on the spending patterns of its 90 million card holders.
Dec
01
Little Chef launches Orlando holiday comp with Travel City Direct
Posted in: UncategorizedLONDON – Little Chef has tied in with Virgin Holidays’ brand Travel City Direct to launch a partnership promotion offering the restaurant’s customers the chance to win a range of prizes.
Dec
01
Coca-Cola ties-up with James Cameron’s forthcoming 3D film Avatar
Posted in: UncategorizedLONDON – Coca-Cola partnered with Twentieth Century Fox on a global promotional campaign for James Cameron’s film AVATAR, through its Coke Zero brand.
Dec
01
Katie Price is most searched for living celeb in 2009
Posted in: UncategorizedLONDON – She may be mostly famous for being famous, but Katie Price was the most searched-for living celebrity in 2009 according to Yahoo! and the eighth most common search term overall.
Dec
01
Fresh Facebook designs leak out
Posted in: UncategorizedLONDON – Facebook is reported to be considering yet more tweaks to its design only months after its last set of changes sparked more than a million complaints from users.
Dec
01
Coca-Cola ties-up with James Cameron’s film Avatar
Posted in: UncategorizedLONDON – Coca-Cola partnered with Twentieth Century Fox on a global promotional campaign for James Cameron’s film AVATAR, through its Coke Zero brand.
Dec
01
Government encourages sex talk through new TV campaign
Posted in: UncategorizedLONDON – The government today launched a new campaign to encourage people to talk about sex more.
Dec
01
Cinema Emirates: Brand Experience
Posted in: Uncategorized
Entre os dias 1 e 26 de dezembro, salas de cinema serão transformadas no interior de um avião numa ação criada pela agência Leo Burnett para a Emirates Airlines.
Quando as luzes se apagam, janelinhas que foram coladas nas laterais da sala se acendem e fazem com que as pessoas se sintam como se estivessem a bordo. Ouve-se o som característico dos avisos dentro de um avião e os sons das turbinas. Na tela, o texto anuncia um diferencial da empresa aérea: a Emirates tem o melhor entretenimento a bordo do mundo com 1.200 atrações entre filmes novos, clássicos, séries e muito mais.
Talvez tenha faltado um pouco mais de “experience”. Sei lá, algo como colocar comissários de bordo servindo as pessoas, parecido com o que a SilkAir, de Cingapura, fez.
A experiência da Emirates poderá ser vista de perto apenas no Cinemark do Shopping Market Place e do Shopping Villa Lobos, ambos em São Paulo. Confira algumas fotos, aqui.
Dec
01
Government rolls out sexual health campaign
Posted in: UncategorizedLONDON – The Department of Health and Department for Children, Schools and Families has unveiled its new sexual health campaign aimed at helping young people make informed decisions.
Dec
01
Spotify turns to mobile expert to fill CTO role
Posted in: UncategorizedLONDON – Spotify, the online music streaming company, has turned to the mobile industry to recruit new chief technology officer, Oskar Stal.
Dec
01
The first real time viral video for Skype
Posted in: UncategorizedLast week I was announcing you the eminent launch of the first viral video campaign in real time! Here we are with the Phone Box Experiment live video! Advertiser: Skype Agency: The Viral Factory
Dec
01
Twitter and Facebook tie in with (Red) for World Aids Day push
Posted in: UncategorizedLONDON – Twitter and Facebook have turned red for the day in support of the Aids charity (Red) on World Aids Day.
Dec
01
Olympics flamed: sponsorship experts give London 2012 Olympics the thumbs down
Posted in: UncategorizedLONDON – Nearly 80% of industry experts believe domestic sponsorship of the London 2012 Olympic Games does not represent value for money.
Dec
01
Veuch Live Painting
Posted in: UncategorizedUn projet de live painting par l’artiste Veuch au Café Dune à Paris dans le cadre de l’opération Unusewall. Une captation de Kitsuney sous Canon 5D Mark II, avec un étalonnage sous Color. Bande son de Aphex Twin “Jynweythek Ylow” et Phoenix “Hidden Track”. A découvrir dans la suite.
Pour aller plus loin : Kitsuney – Veuch
Previously on Fubiz
Dec
01
Nichols to leave Haymarket consumer post after 22 years
Posted in: UncategorizedLONDON – Mel Nichols, Haymarket Consumer Media’s editorial director, is stepping down after 22 years with the company.
Dec
01
Christmas treats: Thorntons returns to TV after two years
Posted in: UncategorizedLONDON – Thorntons, the confectionery brand, is returning to TV for the first time in two years for a Christmas campaign.
Dec
01
Phone Box Experiment
Posted in: Uncategorizedvar chCustomSegment = { channel: “viral”, source: “tvf”, group: “global#124;any#124;all”, detail: “experiential#124;phonebox” }
Phone Box Experiment
+34 951 055 675
A man is alone in the desert, camping near a phonebox and waiting for people to call him. Very interesting experiment.
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Dec
01
eBay: Christmas is happening
Posted in: Uncategorized
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Photographer: Grégoire Alexandre
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