LONDON – Lord Rothermere, chairman of Daily Mail & General Trust, almost doubled his total pay package to more than £1.3m in the year to 4 October, and was one of six company directors to receive more than £1m, according to the company’s annual report
LONDON – Radio listeners will be able to tag songs, ads or news stories they hear on the radio by the end of next year, according to Nick Piggot, Global Radio’s head of creative technology.
Google has launched a trial format for presenting news coverage online called Living Stories which aims to unify coverage on a single, dynamic page, organised by how particular news stories develop.
Un habillage visuel réussi pour cette campagne TV présentant l’interview radio de l’ancien ministre irakien du pétrole. Un travail pour le client BBC World Service Radio, par l’agence Fallon London. Une production de Mato Atom et une bande son de David Kamp.
LONDON – MySpace has beefed up its music presence, following up the launch of MySpace Music this month, by integrating social media music service Imeem into its platform.
If you are against smoking or want to stop smoking or just a big games player, these old fashion arcade games are for you! The brand Pfizer has launched a set of 3 good old style arcade games named the Serious Quitters’ Arcade. Why this name? Easy, because you will have to fight against […]
LONDON – TalkSport owner UTV has teamed up with Welsh news publisher NWN Media to take over regional news provision from ITV Wales.
LONDON – Love ’em or hate ’em, brussels sprouts are a staple part of any Christmas day feast – but spare a thought for the agency colleagues of the creative eating hundreds for charity.
LONDON – Ads featuring Tiger Woods have disappeared from US TV in the wake of allegations relating to his private life, according to data from Nielson.
LONDON – Outgoing ITV chairman Michael Grade has called for ITV’s regional news output to be scrapped in favour of more commercially-viable shows such as ‘The X Factor’.
NEW YORK – CBS has cancelled the last daytime soap opera owned by Procter & Gamble, 54-year-old TV show ‘As the World Turns’.
LONDON – While reluctant to become fans of a brand on Facebook, people don’t feel that brands are intruding on their experience of the site, according to members of the public interviewed in the latest BR Video.
NEW YORK – Gatorade, the soft drink brand owned by PepsiCo, has decided to drop its Tiger Woods-endorsed variant, but said that the decision had been made before the car accident in late November that led to a spate of lurid revelations about the golfer’s private life.
Here is a positive video where everything seems to smile to us. Advertiser: American Express Agency:Ogilvy & Mather, New York
Thanks to equalizer on whisky we can now drink following the rythm of the music! Advertiser: Ballantine’s
LONDON – Play.com is recreating famous movie scenes for a 10-page ad campaign running in the special “end of a decade” issue of Total Film magazine.
Dans la continuité de Soleil du Soir par Michel Gondry, voici ce clip en stop-motion du premier single d’Hermentaire : Chewing Homme, réalisé par son frère Olivier Gondry à Los Angeles et Paris. A noter, le prix de l’animation remporté au festival international Protoclip 2009.
“RO4541 Silence Force. 2100 Watt Vacuum Cleaner. Rowenta.”
Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Stefan Leick
Art Director: Christian Kuzman
Photographer: Achim Lippoth
Others: Katja Bonnert, Nicole Bangert, Johannes Rapp
By ArJun Mukherjee, Bates 141, Kolkata
There’s suddenly this great divide. Art Director vs Designer. It has almost come to the point where it feels that each is a specialized area and one of them is not supposed to delve into the perimeter of the other. Every other day we hear good art directors starting up his or her own design agency frustrated with the cuffs slipped around their hands that limits any creativity whatsoever.
Who’s the culprit? The agency and the system of course. Hand on heart the scope for experimentation has hit rock bottom in ad agencies. Expect for some patli gali work any brave effort draws jeers and in this hard times it is best encouraged to stick to the tried and tested. On an average print work is unpalatable and indistinguishable. Mediocrity dominate the white pages and the less said about logos and fonts the better. Talk about brochures and even interns find it an unglamorous thing to do and web… hey isn’t that the digital agency’s job anyway. So what does the art directors do? They slog away, following templates, following last year’s successful campaign, following what the strategy head says and following the client’s scribble on the layout.
Check out the websites of the biggest advertising agencies and see the amount of drabness which sticks out like fish bones. Except for some great films which in most cases are the legitimate children of good production houses there is nothing to talk about. On the other hand Indian design agencies are having limitless fun and it’s reflecting in the cutting edge stuff you can see in their portfolio. And mind you all of them are released work, done for an actual client who is happy about it, have backed it and paid for it. Vivek Sahni Design, Lemon Design, Fisheye Design are creating eyeball bouncing stuff not to mention the path breaking canvasses by biggies like Bosedk Designs or Ray and Keshavan.
There’s no overnight solution. Ad agencies have to look inwards to create great work and one of the steps is to put the zing back in the art person’s life. Give him the freedom, appreciate when he breaks out of the box, recognize his analytical brain when it comes to understanding a brand and more importantly don’t disassociate him from the designer in him. These are the same guys who slam down their resignations one day to start a design house of their own…firstly it’s a shame to stand back then and say ‘wow this guy was good’ and most importantly it’s a loss which advertising can’t cope up with.
Un superbe démo-vidéo réalisée par Stéphane Pivron pour le groupe Mikros Image, une société de post-production spécialisée dans les effets spéciaux. Elle supervise plus de 300 projets par an tous domaines confondus. Un exemple de leur travail à découvrir en vidéo.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
