Hasta La Creative!

O Ronaldinho não joga mais bola, mas faz graça em comercial como ninguém. Ao contrário de seus adversários, ele deu um jeito de se virar no desafio “Keepie Uppie”, ou seja, fazer embaixadinhas com os olhos vendados.

É uma ação proposta pela Electronic Arts para promover o “FIFA 10″. Além do vídeo principal, abaixo, o canal youtube.com/blindkeepieuppie revela um monte de cenas de bastidores e erros de gravação.

A criação é da Wieden+Kennedy Amsterdam.

Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie

LONDON – A report led by former Virgin Media content chief Malcolm Wall has called on the Government to overturn media regulation to ensure the UK is not left behind in the TV, internet and social media industries.

NEW YORK (AdAge.com) — David Armano is leaving the social-media consultancy Dachis Group after only eight months to join independent PR shop Edelman, where he will work on social-media efforts for some the agency's biggest clients, which include PepsiCo, Burger King, Starbucks, Walmart, eBay and Unilever.

LONDON – Virgin Media has named its strategy supremo Andrew Barron as chief operating officer.

LONDON – Amazon has launched its Kindle e-reader app for the iPhone and iPod Touch in the UK.

LONDON – British Airways has hired agency IMG Consulting to handle all of its sponsorship marketing activity, following a competitive pitch.

LONDON – Premier Rugby, the organisation owned by the top 12 professional rugby clubs in England, has secured an exclusive three-year deal with international sports broadcaster, ESPN, valued in the region of £25m.

NEW YORK – Business consulting group Accenture has ended its six-year-old sponsorship agreement with Tiger Woods.

LONDON – Accenture has become the latest advertiser to drop golfer Tiger Woods from its advertising campaigns following reports of his infidelity.

LONDON – Tesco is aiming to capitalise on the popularity of music-themed video games like Guitar Hero by selling real instruments in its stores.