Hasta La Creative!

Durante pouco mais de uma semana, o diretor Jon Favreau usou seu Twitter para iniciar uma campanha viral. Simples no tamanho, mas grande em mistério e no conteúdo que seria revelado a seguir.

Seus links levavam para sites que tinham recebido pistas, devidamente enviadas pela Paramount e Marvel. Eram recortes de jornais com palavras grifadas, trazendo algum tipo de mensagem que quase ninguém foi capaz de entender

Porém, a última pista, acima, unindo com as palavras grifadas dos outros recortes, levou os fãs a frase “Stark secret confession revealed”, e daí para adicionar um .com no final foi um pulo: starksecretconfessionrevealed.com. A URL, que redireciona para a página de trailers da Apple, revelou enfim o aguardado trailer de “Homem de Ferro 2″.

Instantaneamente, o filme foi parar nos trending topics do Twitter. Dê o play abaixo, e você vai entender porque:

Post originalmente publicado no Brainstorm #9
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LONDON – An NHS video showing a girl urinating in the street has been banned from YouTube for being too graphic.

A cool viral video with a muppet show with Kobe Bryant and Lebron. Someone has stolen his Air Max LeBron VII. Advertiser: Nike Agency: Wieden+Kennedy, Portland

LONDON – Facebook is to help brands get the best out of its Facebook Fan Pages and applications with the launch of a directory of consultants, as it is reported the company will hit $1bn in revenues in 2010.

LONDON – Coca-Cola is promoting its Relentless energy drink with a a series of documentary-style ads which follow contemporary artists pushing themselves to their limits.

LONDON – Roy Disney, nephew of Walt Disney and guiding creative force behind eponymous Disney classics such as The Little Mermaid and Aladdin has died. He was 79.

LONDON – Sir George Russell, deputy chairman of ITV, is to step down at the end of the year as the broadcaster prepares for a change in leadership, with executive chairman Sir Michael Grade making way for former Asda boss Archie Norman.

LONDON – Wallpaper magazine is selling its January ‘Next Generation’ issue with an augmented reality cover and has tied with Wolff Olins for a special feature enhanced with AR technology.

LONDON – Tiger Woods’ fall from grace will cost TV networks and sponsors more than $220 million in lost revenue, it has been estimated.

Today’s round-up of the biggest business stories