NEW YORK (AdAge.com) — CBS Corp.'s top executive said the company is "in dialogue" with daytime-TV queen Oprah Winfrey about the status of her long-running syndicated program, amidst speculation that the talk-show host could move her show to a cable start-up she has been working on with Discovery Communications.
"Sesame Street" is not the only one getting plum placement on Google. Droid is as well, with 42 characters of promotion, right underneath Bert and Ernie.
LONDON – The Hyundai Kia Automotive Group has appointed MPG to its estimated £150m international media planning and buying account.
George Clooney and John Malkovich are starring the new Nespresso advertising film! Really nice duo! What eslse? Advertiser: Nespresso Agency: McCann
LONDON – The Rugby Football Union has ended its six year relationship with The Times newspaper and signed a four-year deal with Telegraph Media Group.
LONDON – The London Lite has confirmed it will publish its final issue next Friday13 November, closing the title after just three years after launch.
LONDON – Boots UK, the health and beauty retailer, is launching its Christmas ad tonight (6 November), focusing on the festive office lunch.
LONDON – Research consultancy Nunwood has hired James Walker, who ran Accenture’s international Marketing Sciences division for seven years, as chief strategy and development officer.
LONDON – MPG has won the estimated £150 million global media planning and buying account for Hyundai Kia.
LONDON – MPG has won the estimated $1 billion global media planning and buying account for Hyundai Kia.
LONDON – Online bank Egg is planning to launch a monthly cash prize draw for holders of its Egg Money MasterCard.
LONDON – Playboy Enterprises’ revenue fell $14m in Q3, on the back of lower income from its international TV channels and magazines.
LONDON – ZenithOptimedia has been awarded the £80 million consolidated media buying account for Mars-Wrigley.
LONDON – The London Lite will publish its final issue next Friday, 13 November, owner Associated Newspapers has confirmed.
LONDON – Yahoo is expanding its music video search function to compete with Onebox, Google’s music service that launched last week.
(TrendHunter.com) Halloween is not yet over for Sune Czajkowski by the look of some of these images. Delving into the many facets of women the world over, he clearly doesn’t shy away from some of the more intense personalities.…
LONDON – IDS, the Virgin Media-owned sales house, has struck two sponsorship deals with Walker Media.
by Rob Frappier
Advertisers strive for creativity. It is at the core of practically everything we do. Sometimes, however, our efforts fall flat, leading to complete and utter embarrassment. This is an example of what can happen when creative goes bad.
New York City Council candidate Joe Nardiello sought a way to catch up in the polls. Facing long odds, Nardiello and his campaign staff tossed around ideas that could close the gap. In a flash, an idea came: If Nardiello’s opponent was elected, then residents in Brooklyn’s Park Slope neighborhood would see their free street parking come to an end, replaced by a $200 annual parking permit. What better way to inspire the masses than to let them know you’re the guy who doesn’t want to take money out of their pockets?
Perhaps sensing the dynamic of the race needed to be shaken up, Nardiello and his team figured out a way to call attention to the issue in the most creative way possible. Rather than knocking on doors or distributing leaflets, Nardiello decided to call people to action with a more visceral approach. During the night, his campaign workers walked the streets of Park Slope and left flyers on cars (an illegal act, by the way). The catch? The flyers were made to look like New York City parking citations.
The New York Daily News reported the aftermath. “You see a ticket and you run down there with your heart beating,” a woman named Lisa said. “People were very angry. Even if we liked him, we might not vote for him now.”
In this instance, people cared more about the method than the message. Nardiello’s campaign voice mail filled with furious calls. People yelled; they spewed insults. They expressed their feelings in short and punchy words.
There are those who would argue that Nardiello’s parking ticket stunt was harmless and actually a creative way of getting his message out. At first, I was one of them. I asked whether or not people could take a joke. Then, I remembered my reaction the last time I got a parking ticket. Seeing that evil orange and white envelope tucked under your windshield wiper or stuck to your window is one of the most frustrating things that can happen to a driver, especially when you know you weren’t parked illegally. As much as I appreciate Nardiello’s strategic goal, I believe his tactics would have upset me as well.
In our efforts to create effective marketing, we sometimes ignore what makes a campaign work in the first place: the message. If what you’re selling has value, sometimes the best thing you can do is simply share it. Forget shock or humor, just be honest. “Gotcha” marketing tactics seldom attract new customers; they tend to upset people. If your goal is to stir a reaction, fine, but if your goal is to win an election, sell a product, or promote your business, you should reconsider your approach.
by Mike Handy
What is your internal marketing plan with those on whom you are depending at your place of business? Sure, you might be at the top of your game, but what internal inspiration pieces have you put in place to keep yourself and your team up there? Better yet, maybe you’re at a company that is struggling in the current economy. What internal marketing have you done to inspire those around you to put the blinders on and give their best at what you hired them to do?
I know what you’re thinking: That sounds expensive, and I don’t have any extra right now to fund this type of thing, right? Sure, it can be expensive, but can you afford not to have everyone giving their very best right now? I didn’t think so. I’m not here to say you should go out and hire a top-dollar guru or scare them into a Jonestown-like Kool-Aid fest. Turn up the internal marketing machine to give them a little inspiration.
Here are some affordable internal marketing plan ideas that can do just that. They might not be ideal for every situation, but adjust them to fit your situation.
Everyone always worries about marketing to the outside; it’s the nature of running a business. Trust me, if you do a little on the inside, too, you’ll see the outside get better.
Hair-styling brand ghd is to launch its first TV ad since appointing agency Rainey Kelly Campbell Roalfe/Y&R to its global advertising business.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
