Lavazza launches 2010 calendar
Posted in: UncategorizedLONDON – Italian coffee brand Lavazza has launched its 18th iconic calendar and a pan-European advertising campaign.
LONDON – Italian coffee brand Lavazza has launched its 18th iconic calendar and a pan-European advertising campaign.
With help from Crispin Porter + Bogusky (featuring built-in tweetage from @bogusky hisself!), two intrepid messengers from Brammo are on a mission to present President Obama with the most energy-efficient electric vehicle in America: the Brammo Enertia powercycle.
Major media account moves for Coty and Danone, a few bright spots at ITV, a new chair for UKOM and a major account win for Media Contacts are up for discussion in the Media Week podcast with Media Week’s Steve Barrett, Tristan O’Carroll and Arif Durrani.
The last few weeks have seen the arrival of a particularly rich crop of online video clips and series posing as branding tools, with entries from A-list brands like HBO and Procter & Gamble. Neither does anything to make me more or less fond of the presenting marketer, of course, but the brand muscle behind them demands at least a token survey.
LONDON – Record label Polydor has launched a new interactive website for The X-Factor host Cheryl Cole to support her debut solo album.
Un travail encore remarquable par le photographe français Romain Laurent pour l’édition 6 du magazine trimestriel Amusement. Des effets spéciaux réalisés par Eric Faivre, et le style par Dominique Descante. Une série intitulée “Overheating” à découvrir dans la suite.
Précédemment dans Amusement : Pixels Shooting – Made of Myth
LONDON – If you’ve found yourself struggling to find a decent bite to eat while out and about, the answer could have arrived in the form of the combination of augmented reality and mobile app, from UrbanSpoon.
LONDON – London could soon boast its own dedicated app store, through which people will be able to access government information such as maps of crime incidents, if plans to emulate San Franciso get off the ground.
Ever wanted to start a do-good movement? Andy Wallman of Knupp & Watson, Madison, Wis., and Judi Wax of Luquire George Andrews, Charlotte, are doing just that, committing their agencies to a 24-hour marathon of pro bono work for needy nonprofits in their markets, an event they call Goodstock. They're welcoming any agency that wants do its own Goodstock marathon to join them.
LONDON – Prime Minister Gordon Brown will be looking to win the parenting vote tomorrow when he appears in a live webchat on leading parenting community website Mumsnet.
LONDON – The European Commission has launched an animated web series to raise awareness of tobacco issues among young people.
LONDON – Channel 4, BSkyB, ITV and BT are part of a 50-strong industry consortium launching to promote the take-up of digital technology in the UK.
Une exposition collective organisée par Moleskine qui invite à remplir leur célèbre sketchbook par des centaines d’artistes. Ce projet est intitulé “Detour” et se déroule actuellement au MoMa Design Store de Tokyo. L’artiste Nendo a créé pour l’occasion ce paysage en papier et en relief.
LONDON – Internet bank First Direct has launched a dedicated website that will collate live comments made about the brand by internet users in a bid to overcome perceptions that banks lack transparency.