LONDON – Kleenex, the tissue brand, is launching a £2m TV and cinema campaign featuring celebrities including ex-England manager Sven Goran Eriksson showing their ’emotional side’.
LONDON – Revlon is repositioning its brand to increase its appeal to younger consumers.
LONDON – InterContinental Hotels Group is looking for an agency to handle the combined global advertising account for its Crowne Plaza, Holiday Inn and Holiday Inn Express brands.
LONDON – The Financial Times has experienced a “weak” third quarter for advertising but FT.com has increased its paid subscriber base by 22% in the past 12 months.
LONDON – Vizeum has won the estimated £5 million media planning and buying account for SeeSaw, Arqiva’s upcoming video-on-demand service.
LONDON – RSA is to launch a marketing spectacular to celebrate the insurance brand’s 300th anniversary next year.
LONDON – Gareth Helm, the former marketing director at Innocent, is leaving his role at healthy snacking company Bear after just two months to take the top UK petcare marketing role at Mars.
LONDON – InterContinental Hotels Group (IHG) is reviewing its global ad agency arrangements and plans to move the combined account for its Crowne Plaza, Holiday Inn and Holiday Inn Express brands into a single agency network.
LONDON – Meerkat fans will be able to buy a toy doll version of the Comparethemarket star Aleksandr this Christmas.
LONDON – Nigel Gilbert, marketing director at Lloyds Banking Group (LBG), is to leave the company at the end of the year.
Une nouvelle déclinaison originale et décalée autour de ce set de six mugs. Un jeu de mot avec le suffixe -tea, à propos des valeurs et de leurs définitions. Disponible en différentes versions et couleurs. Plus d’images à découvrir dans la suite de l’article.
LONDON – The lack of loyalty to telecoms networks was top of the agenda when Marketing and Yahoo! hosted the latest in a series of round table discussions.
LONDON – Despite spending millions of pounds on advertising, mobile and broadband operators still suffer from low brand loyalty. Meanwhile, handset manufacturers are experiencing a significant power shift toward their brands, with Apple’s iPhone commanding an army of devoted fans.
LONDON – YouTube is trialling an auction-based advertising model that enables brands to target consumers with relevant online video ads.
LONDON – The president of the National Farmers’ Union (NFU) has called on retailers to develop a consistent, industry-wide carbon-labelling system for product packaging.
LONDON – U2’s next gig will reach beyond the Rose Bowl stadium in California to an audience of millions around the world by being streamed live on YouTube, with accompanying Twitter feed.
LONDON – Arqiva has appointed Vizeum to handle the estimated £5m media planning and buying account for SeeSaw, its soon-to-launch video-on-demand service.
LONDON – Mirror Group Newspapers, publisher of the Daily Mirror, is to review its estimated £6.5m UK and Republic of Ireland media planning and buying account.
O2 Media has boosted its sales team with four new hires, the first raft of key appointments following Shaun Gregory’s arrival as managing director of media in February from Blyk.
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