Sep
14
Cash4Gold ads to star MC Hammer and UK celeb
Posted in: UncategorizedLONDON – Cash4Gold, a postal gold-buying service, has launched a national competition to find a UK celebrity to star in its UK TV ads alongside MC Hammer.
Sep
14
ESPN dons cricket whites in move beyond gridiron
Posted in: UncategorizedLONDON – TV network ESPN, known for broadcasting North American favourites such as gridiron, ice hockey and basketball, is preparing to take on established UK sports sites from Sky and the BBC with a new portal to compliment its broadcasting rights.
Sep
14
Data players DLG and PDV ‘back in profit’ after cost-cutting by parent DM plc
Posted in: UncategorizedLONDON – DM plc, the parent of data vendors DLG and PDV, has reported that pre-tax profits in the first six months of 2009…
Sep
14
Isklar appoints WARL as sales promotion agency following pitch
Posted in: UncategorizedLONDON – Isklar, the premium Norwegian water brand, has appointed WARL to handle its sales promotions activity in the UK following a three-way pitch.
Sep
14
Award Crashers – Kanye West Ruins Taylor Swift VMA Moment (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Kanye West crashed the acceptance speech of young country-pop star Taylor Swift, as she received the ‘Best Female Video’ award for “You Belong With Me” at the MTV Video Music Awards (VMA).
Kanye West…
Sep
14
Sam Delaney appointed editor of Heat magazine
Posted in: UncategorizedLONDON – Bauer Media has appointed Sam Delaney, a journalist, author and TV presenter, as the new editor of Heat magazine.
Sep
14
Sir Martin Sorrell: ‘No green shoots for advertising, apart from China’
Posted in: UncategorizedLONDON – Sir Martin Sorrell, chief executive of WPP, said he didn’t see …
Sep
14
ITV cheered by government U-turn on product placement
Posted in: UncategorizedLONDON – ITV has welcomed the prospect of the Government performing a major policy
U-turn and legalising product placement on TV.
Sep
14
John Lewis revamps fashion website and tests luxury area in stores
Posted in: UncategorizedLONDON – John Lewis has overhauled its online fashion site as part of a move to support a new ‘luxury’ concept in womenswear.
Sep
14
Newspaper giveaways from the weekend (12 to 13 September)
Posted in: UncategorizedLONDON – Another chance to see The Shawshank Redemption, a free Shirley Bassey cd and spa treatments are among the latest giveaways in this weekend’s papers.
Sep
14
Google Earth + augmented reality = wow
Posted in: UncategorizedLONDON – Academics at a US university are laying the foundations of a new form of digital marketing that involves augmenting Google Earth with dynamic information to create a living city.
Sep
14
BBC considers partial sale of commercial arm
Posted in: UncategorizedLONDON – BBC bosses are considering the part-privatisation of commercial arm BBC Worldwide as part of its own review of its services.
Sep
14
Typophile Opening Titles
Posted in: UncategorizedMagnifique travail avec cette vidéo réalisée par des étudiants en design de BYU pour l’ouverture du 5ème festival Typophile. Dirigé par Brent Barson, le film est entièrement conçu en stop-motion, et révèle un formidable jeu autour de la typographie.
Previously on Fubiz
Sep
14
Tweed manufacturer drops Scottish heritage for fear of US backlash
Posted in: UncategorizedLONDON – The biggest manufacturer of Harris tweed has been forced to ‘de-Scottishify’ its marketing campaign in the US over fears of a consumer backlash over the release of the Lockerbie bomber.
Sep
14
Cereal manufacturers urge FSA to abandon salt campaign
Posted in: UncategorizedLONDON – Cereal manufacturers such as Kellogg’s and Weetabix are making a last-ditch effort to convince the Food Standard Agency to abandon plans for a series of ads warning about the risks of eating too much salt.
Sep
14
High street supremo George Davies to launch new fashion brand GIVe
Posted in: UncategorizedLONDON – George Davies, the designer who founded Next, and created Asda’s George and M&S’s Per Una ranges, is set to launch his fourth high street fashion brand.
Sep
14
BBC director-general moots flotation of BBC Worldwide stake
Posted in: UncategorizedLONDON – The BBC could part-privatise its commercial arm BBC Worldwide via a stockmarket flotation according to director-general Mark Thompson.
Sep
14
Advertising watchdogs rule out airbrushing ban
Posted in: UncategorizedLONDON – Advertising watchdogs have rejected calls by the Liberal Democrats to restrict the use of airbrushing in ads, because it says the public is not worried about it.
Sep
14
Getty Images: Video, Floppy, Cassette
Posted in: Uncategorized
Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Directors: Lior Zaid, Tal Ben Ari
Art Directors: Erez Avshalom, Eyal Carmi
Copywriter: Matan Yedidya
Account Director: Adam Polachek
Account Supervisor: Dana Cogan, Liraz Kolodro
Account Executive: Anat Ruderman, Maya Yagel
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