Simon Davies replaces Daryl Fielding at Independent Newspapers

LONDON – Simon Davies, the ad director on the Evening Standard, has replaced Daryl Fielding as Independent Newspapers’ commercial director.

Five candidates shortlisted for Rising Star of the Year award

LONDON – Media owners go up against candidates from media agencies, digital and mobile specialists in the shortlist for 2009’s Rising Star of the Year category of the Media Week Awards.

Sports sponsorship body aims to root out ‘cheats’

LONDON – The European Sponsorship Association (ESA) is warning sports governing bodies and rights-holders to clamp down on cheating or face a backlash from sponsors.

BPMA and Promota annouce merger

LONDON – Promotional merchandise trade bodies Promota and The British Promotional Merchandise Association have announced plans to merge.

Covermounts and price cuts boost women’s monthlies

LONDON – Covermounts and price cuts significantly benefited magazine circulations in the first half of 2009, boosting some women’s monthlies by about 200,000 copies per issue.

Facebook brings in Nielsen to grab brand spend

LONDON – Facebook has brought in Nielsen Online to convince marketers that ads on the social network are worth their media budgets.

WPP’s MEC achieves recession-busting billings

LONDON – WPP’s Mediaedge:cia was the only top 10 media agency to increase its advertising spend in the past year, leapfrogging Publicis Groupe’s ZenithOptimedia to become the sixth-biggest spending agency in the UK.

C4 seeks successor to Duncan

LONDON – To say the writing was on the wall before Channel 4 announced chief executive Andy Duncan is leaving the company does little justice to what has been one of the most anticipated departures in broadcasting history.

InterContinental Hotel Group hired Fast Track to manage London 2012 sponsorship

LONDON – InterContinental Hotel Group (IHG) has appointed sports marketing agency Fast Track to manage its sponsorship of the London 2012 Olympics.

Outdoor income plummets 24%

LONDON – Outdoor media revenue fell 24.49% year on year in Q2 to £180m, according to figures from the Outdoor Advertising Association.

Department for Business, Innovation and Skills rolls out employment rights campaign

LONDON – The Department for Business, Innovation and Skills (BIS), led by Lord Mandelson, has launched a new campaign encouraging vulnerable workers to know their employment rights.

Nike – Never without a Fight

Découverte de la nouvelle campagne Nike Sportswear pour le sweat à capuche Hoody AW 77 avec le rugbyman Maxime Médard. Intitulé “Never without a Fight”, sur une post-production réalisée par ChezEddy et mettant en scène un tatouage animé par les illustrations de Veenom.



nikemax2

Previously on Fubiz

GroupM predicts surge in global digital ad spend

LONDON – WPP’s GroupM has predicted that global digital spend will rise 11 per cent next year to almost $65 billion and account for nearly 15 per cent of all measured media.

Stella Artois 4% – the story behind the campaign

LONDON – Read how Mother London updated Stella Artois’ ads, using the setting of the 60s Riviera.

Birmingham Anti-smoking campaign

Hard hitting new campaign filmed by renowned directors Rankin and Chris for NHS Birmingham East and North.
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Peugeot: Youth

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Anne-Cecile Tauleigne
Art Director: Francis De Ligt
Copywriter: Nathalie Dupont
Agency Producer: Solene Frank
Production Company: Partizan Midi Minuit
Director: Antoine Bardou Jacquet
Music: Capitaine Plouf
Music: BETC Music

Thousands of pink bunnies create a tornado

Do you remember the small pink bunny that walk for the battery brand Duracel? Advertiser: Duracel Agency: Ogilvy Paris

Halo 3 ODST Trailer

Une impressionante bande-annonce en hommage aux films de guerre, conçue pour le lancement du jeu Halo 3 ODST sur Xbox 360. Dirigé par Rupert Sanders, il s’agit d’un trailer filmé en live action, c’est à dire avec de vrais acteurs. Une version longue à découvrir en HD dans la suite.



halo2

Previously on Fubiz

Primesight faces possible roadside tender within months

LONDON – Primesight faces having to renegotiate the contract for almost half its recently purchased portfolio of roadside billboards within months.

Arqiva prepares to unveil its SeeSaw VoD content service

Arqiva, the transmission infrastructure outfit, is set to use the brand name SeeSaw for its forthcoming video-on-demand service, which will use technology originally intended for the defunct Project Kangaroo.