LONDON – One in ten Microsoft small business customers intends on ditching Word, Excel and Outlook to more ‘cloud’ compatible or Web 2.0-friendly platforms this year, including Google Docs and Gmail.
LONDON – News International (NI) has made three senior marketing appointments all reporting to chief marketing officer Jeremy Schwartz as part its on going marketing re-structure.
LONDON – RBS is rolling out a multi-million pound consumer campaign in an attempt to win back consumers in Scotland.
LONDON – Sony Pictures Home Entertainment has promoted John McMahon to the role of managing director for Europe, to oversee the growth of its digital business.
LONDON – Orange is launching a £5m campaign for its new Monkey mobile service, which gives customers free access to songs streamed through any mobile handset and online.
Après la Gina Visionary Model, la marque BMW récidive en lançant un nouveau concept de voiture hybride, dotée de deux moteurs électriques. Une présentation de la “Vision EfficientDynamics Concept” est prévue au Salon de Francfurt. Plus d’images à découvrir dans la suite.
LONDON – Kimberly-Clark has promoted one of its top US marketers, Kim Underhill, to the role of vice president, UK 8 Ireland.
LONDON – Virgin Atlantic has consolidated its £40m global ad account into RKCR/Y&R to help create a consistent global brand.
LONDON – Publicis Groupe today signed an agreement to buy Unilever’s customer relationship management (CRM) programme in France, known as Pour Tout Vous Dire (‘for everything you say’).
LONDON – Orange has launched a £5m marketing campaign for its Monkey mobile phone tariff featuring playlists from musicians including Lady Gaga, Tinchy Stryder, The Saturday’s and La Roux.
LONDON – Voucher site Myvouchercodes.co.uk is launching a coupon code booklet targeting Christmas shoppers.
LONDON – More people visited Twitter in the UK last week than MySpace, according to Hitwise, marking the first time the microblog has overtaken one of the major social networks.
NEW YORK – US tobacco companies are fighting the introduction of ever more graphic health warnings on packaging by claiming it infringes on their first amendment right to freedom of speech.
LONDON – InBev UK has appointed DDB London to handle the £5m Budweiser ad account
LONDON – Budweiser, the Anheuser-Busch InBev-owned alcoholic brand, has appointed DDB to handle its £5.5 million advertising account for the UK and Ireland.
LONDON – Engine, the independent communications company that owns WCRS and Partners Andrews Aldridge, has reported a 53 per cent increase in revenue during 2008.
LONDON – Google has struck a distribution deal with Sony to include its Chrome web browser on all Sony Vaio laptops sold, the company’s first such deal since launching the browser as a rival to Microsoft’s Internet Explorer last year.
LONDON – Apple is widely expected to unveil a new line of iPods and the latest version of iTunes at a media event it is hosting next Wednesday in San Francisco.
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