CHICAGO (AdAge.com) — Burger King's Angry Whopper promotion is back — in Canada this time. For the next month the chain, which promoted the sandwich in the U.S. and U.K. this past winter, is hosting an interactive website where burger lovers with webcams can scream at their computers to determine if they're angry enough for the sandwich.
Numa parceria com a agência Whybin TBWA e a produtora The Lab, Sydney, a Whiskas apresentou um personagem virtual, representado por um simpático gato cor de rosa, todo feito em animação 3D.
A marca, que produz e vende comida para gatos de estimação em mais de 100 países, também pede ajuda aos visitantes do site criado especialmente para abrigar tudo que se refere ao gato virtual. Os visitantes são convidados para palpitar sobre o que deverá ser implantado no site para melhorar a interação do público com o personagem 3D.
Downloads de emoticons e wallpapers de MSN (alusivos do personagem), um concurso cultural online que dará 1 ano de produtos Whiskas ao ganhador, e uma galeria de fotos, vídeos e mensagens postadas pelos visitantes, também fazem parte dos serviços oferecidos pelo o site.
A partir de agora, o gato cor de rosa fará parte de toda comunicação da marca na Austrália. Assista o primeiro comercial:
Despite all the talk about integration, media and creative work typically still develop from different briefs. The result is either that creatives end up filling in the boxes media has recommended, or media execs feel like they are being dictated by the medium. This process is broken.
NEW YORK (AdAge.com) — McCann Erickson, New York, wasted no time in naming Thom Gruhler, exec VP-worldwide global account director on Verizon, president of the agency to succeed its outgoing leader, Lori Senecal.
LONDON – A YouTube entitled ‘Mad Avenue Blues’ gives a funny but painful summary of the current state of the media and advertising industries.
LONDON – Customers attracted to deep discounters at the start of the economic recession have failed to be converted into loyal shoppers, according to the latest TNS Worldpanel research.
LONDON – Blogger Paul Crudden is giving companies a taste of their own medicine by demanding they pay him back for the time he has spent with them.
In her every GoDaddy appearance, Danica Patrick always looked as if she was sleeping or bored out her mind with the silly antics which accompanied every GoDaddy outing in which she appeared.
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| THE ORIGINAL? Ambient Beer Mug stickers – Kingfisher Beer – 2005 Source : Cannes Archive Online Agency : JWT Mumbai (India) |
LESS ORIGINAL : Ambient Beer Mug Stickers on door handles – Tyskie – 2009 Source : Adsoftheworld , Coloribus Art Director : Micha? Kaminski (Agency : Unknown) (Poland) |
| Si on accepte que des telles coïncidences se répètent sans arrêt c’est vraiment la “porte ouverte” à toutes les fenêtres! |
LONDON – The Daily Mirror has given its 3am celebrity gossip column a standalone website, 3am.co.uk.
LONDON – The Local Radio Company has sold Isle of Wight Radio to a consortium led by TLRC’s area director Claire Willis and Isle of Wight Radio programme controller Paul Topping.
LONDON – Dennis Publishing is relaunching technology website, PC Pro, as a premium site for technology enthusiasts and IT decision-makers.
LONDON – Samsung has opened its widget store to third party developers to encourage greater uptake of the ‘mini-apps’, which have less functionality than other mobile apps.
LONDON – Footie fans rejoice, up-to-date scores and highlights are available on the iPhone from the Sky Sports Football Score Centre app, which has been launched in time for the new season.
LONDON – One in three teenagers use a deodorant instead of showering every day according to new research from Mintel.
NEW YORK (AdAge.com) — Lori Senecal is departing her post as president of McCann-Erickson, New York, to take over as president, CEO and partner at Kirshenbaum Bond & Partners. As part of the move, the MDC Partners-owned shop will, after 22 years, be rebranded to Kirshenbaum Bond Senecal & Partners.
LONDON – Absolute Radio is planning to launch a digital radio station to broadcast live music events each evening after 7pm.
LONDON – MySpace is reportedly in the final stages of agreeing a deal to acquire social music recommendation service iLike for $20m (£12m).
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