Hasta La Creative!

Advertiser: Budweiser Agency: DDB London

SYDNEY – Sacha Baron Cohen has been on the receiving end of the type of prank he is more accustomed to doling out, when the Sydney premiere of his upcoming film ‘Bruno’ was hijacked by a lookalike promoting the virtues of restaurant chain Nando’s.

LONDON – Associated Northcliffe Digital is rolling out a hyperlocal pilot project in the southwest, with plans to launch 50 local news sites for communities where people can write and upload their own content and discuss local issues.

LONDON – The Big Won, in association with creative recruitment agency, The Garden Partnership, has analysed the entire Cannes 2009 Lions shortlists and winners. Here, CampaignLive publishes the rankings of the top UK creatives, account people, agencies and networks.

LONDON – Lastminute.com is taking legal action against Virgin Holidays over a new campaign which it says infringes its copyright.

V Festival has appointed Isobar network agency De-construct as lead digital agency for www.vfestival.com.

LONDON – Talk Talk next week unveils its first significant ad campaign under new UK marketing director Olivia Streatfeild, coinciding with the completion of its acquisition of Tiscali.

LONDON – RBS Insurance has appointed Engine Group to work on an integrated account for Privilege.

LONDON – Telegraph Media Group (TMG) has relaunched The Weekly Telegraph, its publication for British expats, rebranding it The Telegraph.

NEW YORK – Rupert Murdoch’s News Corporation is asking iPhone and Blackberry users if they would be willing to pay a subscription to access the mobile version of the Wall Street Journal, which is currently offered as a free application.