LONDON – Nike yesterday launched a 30-second video celebrating Roger Federer’s Wimbledon men’s singles win, which gave him a record-breaking 15th Grand Slam title.
LONDON – A study of 30,000 people living across the 27 European Union states will attempt to understand the meaning of European identity.
LONDON – Sir John Sawers, the new head of the MI6, is at the centre of an embarrassing security row after Sawers’ wife uploaded private family photos and personal information onto the social networking website Facebook.
LONDON – China will overtake the UK as the world’s fourth largest advertising market in 2010, according to ZenithOptimedia’s latest report, with the emerging economy expected to increase 5.4% this year.
HONG KONG – Millward Brown has promoted Malini Pani to chief client officer for Greater China and appointed Rupam Borthakur as managing director of Hong Kong and Taiwan.
LONDON – Train operator Go Ahead Group has called a review of its £7.5m media buying account.
LONDON – Panasonic has turned to the large format outdoor media owner Ocean Outdoor to promote the launch of the UK’s first Blu-Ray DVD recorder this week.
LONDON – Daily Mail & General Trust (DMGT) has formed closer ties with celebrity title Hello!, having agreed that its digital unit Associated Northcliffe Digital (AND) will handle online ad sales for Hellomagazine.com.
LONDON – Sports Revolution, the out-of-home sports specialist, has appointed media industry luminary Chris Ingram as its first executive chairman.
LONDON – The Department of Health (DoH) and the Department for Children, Schools and Families (DCSF) have shortlisted seven agencies to handle the advertising and communications planning accounts for new campaigns to help reduce teenage pregnancy; improve sexual health in young people; and raise awareness of the range of contraceptive choices available.
Un court film expérimental réalisé par Varathit Uthaisri pour la Parsons School for Design. Le thème principal : le monde au quotidien, mais vu d’en-dessous. La vidéo, les images du tournage et le making-of sont à découvrir dans la suite.
Plusieurs images du tournage
Making-of de la table translucide
In the old days, we waited for the work to slow down before kicking into high gear to promote ourselves. It was an intermittent and isolated activity. Over time, we made two changes to the process: First, we hired a kick-ass director of new business. The second change was to make social media the foundation of our marketing strategy.
LONDON – DDB London’s latest ad for Budweiser features a Beatles song, the lyrics of which are represented from a train window – but did the public think the ad was on track?
LONDON – ZenithOptimedia has downgraded its global adspend forecast for 2009 from -6.9% to -8.5% and said that China will this year overtake the UK to become the fourth largest ad market.
LONDON – People get distracted from everyday life as they make Village People Hula Hoops finger puppets to the soundtrack of ‘YMCA’ in the Publicis-created TV ad for the snack brand, which is part of a integrated campaign.
LONDON – Barclaycard is launching a free iPhone game to link with the latest airing of its “waterslide” ad campaign.
LONDON – A new report has revealed that the downturn in the global advertising market may be reaching its lowest ebb, with decline slowing during the second quarter of the year.
LONDON – Discount retailer Primark has launched a staff investigation after several employees posted malicious comments about customers on social networking site Facebook, calling them fat, pikeys, and twats.
LONDON – BT has dealt a blow to Phorm, dropping the firm from any future business plans, which has sent shares in the controversial behavioural monitoring company down by as much as 30%.
LONDON – Mirror Group Newspapers is launching a football website in time for the new football season in August.
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