Hasta La Creative!

LONDON – BuyNowMedia is changing its auction advertising model to become a free media planning tool designed to cut out agency services.

SEO? Say What? Yea, search engine optimization. Heard of it?

LONDON – The Royal Yachting Association has appointed Think Publishing to handle the relaunch of its quarterly title, RYA Magazine, from September.

LONDON – The Association of Publishing Agencies, the trade body for the customer publishing industry, has launched The International Customer Publishing Awards, under the theme “do you love editorial?”.

LONDON – Yahoo! is due to launch Search Pad, a note-taking feature it says will help people organise search results and research online.

LONDON – Warner Bros is to promote the latest Harry Potter movie across Microsoft’s digital operations, including MSN and the Xbox gaming console.

NEW YORK (AdAge.com) — In an effort to improve the public's perceptions of its products, the plastics industry will launch a $10 million social-media blitz aimed at millennials. Created by the Apco Worldwide agency for SPI, the industry trade group, the four-year effort is designed to spark viral conversations among millennials about the many benefits of plastic. This interview with SPI President-CEO William Carteaux took place at last week's NPE2009 conference in Chicago.

LONDON – Californian wine brand Redwood Creek has launched a £160,000 on-pack promotion as it seeks to underline its ‘outdoor’ credentials.

LONDON – TBWA\Chiat\Day New York has unveiled its latest US TV spot for Skittles, featuring a man ageing rapidly, thanks to an hourglass filled with Skittles.

LONDON – Ofcom , which is among the quangos recently criticised by the Conservative Party leader, David Cameron, has hit back against his claims, insisting it provides good value for money.